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Property Developers Playbook
Jonathan Stobbs & Kieron Shepherd
20 episodes
5 days ago
Property Developers Playbook is your go-to podcast to the world of property development and investment. Hosted by Jonathan Stobbs and Kieron Shepherd, who both have experience as developers and as main contractors, this podcast dives into the strategies, challenges, and rewards of real estate development.  Whether you're a contractor looking to transition into development or an investor looking to scale, each episode provides actionable insights, dos and don’ts, and first-hand experiences from those on the ground. Join us as we interview top developers, tackle common pitfalls, explore innovative solutions, and discuss the mindset required to thrive in property development. Property Developer’s Playbook is more than just advice; it’s a blueprint for unlocking your potential in property development. Tune in to start building your knowledge, confidence, and your success.
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Education,
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All content for Property Developers Playbook is the property of Jonathan Stobbs & Kieron Shepherd and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Property Developers Playbook is your go-to podcast to the world of property development and investment. Hosted by Jonathan Stobbs and Kieron Shepherd, who both have experience as developers and as main contractors, this podcast dives into the strategies, challenges, and rewards of real estate development.  Whether you're a contractor looking to transition into development or an investor looking to scale, each episode provides actionable insights, dos and don’ts, and first-hand experiences from those on the ground. Join us as we interview top developers, tackle common pitfalls, explore innovative solutions, and discuss the mindset required to thrive in property development. Property Developer’s Playbook is more than just advice; it’s a blueprint for unlocking your potential in property development. Tune in to start building your knowledge, confidence, and your success.
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How To
Education,
Business,
Entrepreneurship
Episodes (20/20)
Property Developers Playbook
Top 10 Challenges in Property Development - Part 2: Finding the Money
Today, Jonathan and Kieron take a look at one of the most critical challenges in property development: securing the right finance and funding. They share real-life experiences, including Kieron's recent encounter with unexpected construction on his commercial site, highlighting the importance of proper planning and communication. They cover the complexities of financing, including the pitfalls of hidden fees, the significance of building strong relationships with brokers and investors, and the necessity of having a diverse funding strategy. KEY TAKEAWAYS It's crucial to start discussions with brokers and lenders early in the development process. This allows for better planning and understanding of financing options, rather than scrambling for funds when a deal arises. Developers should be aware of hidden fees associated with financing, such as arrangement fees, exit fees, and interest on undrawn funds. These can significantly impact the overall cost of financing and should be factored into budgeting. Establishing strong relationships with investors and lenders is essential. Networking and maintaining communication can lead to better opportunities and support when seeking funding for future projects. Relying on a single source of finance can be risky. Developers should explore multiple funding options, including bridging loans, development finance, and equity partners, to ensure they have backup plans in case one source falls through. When selecting valuers and monitoring surveyors, opting for local professionals can lead to more accurate valuations and lower costs. Local experts are more familiar with the market and can provide insights that national firms may overlook. BEST MOMENTS "Finance is always one of the most common hurdles that developers face. Even the best sites with the strongest GDVs don't always work unless you've got the right funding in place." "It's just slapdash. It's really crap. We wouldn't get away with it in construction under HSE, but when you're a big phone company, they just bulldoze through." "You need to be doing both all at the same time. Send it to a broker, get their thoughts on it and see what kind of indicative terms you can get on day one." "You need to have like a pot of cash that you can work through to get to the results of getting the finance, the decision in principle." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/ https://www.propertydevelopersplaybook.co.uk/
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5 days ago
29 minutes

Property Developers Playbook
Top 10 Challenges in Property Development - Part 1: Finding Sites
In this episode, Jonathan and Kieron kick off a new mini-series on the top 10 challenges in property development. They discuss the most critical step in any development project: finding a viable site. Jonathan and Kieron share their personal experiences, including a recent success with a commercial-to-residential conversion, and emphasise the importance of due diligence, networking, and creativity in the search for a new project. www.propertydevelopersplaybook.co.uk KEY TAKEAWAYS This episode introduces a new mini-series focusing on the biggest pain points for property developers, starting with finding the right site. Jonathan and Kieron discuss the pros and cons of finding sites through traditional on-market channels like Rightmove versus off-market methods like direct-to-vendor marketing. The importance of building relationships with people beyond commercial agents, including accountants, planning consultants, and architects, is highlighted. Jonathan and Kieron discuss the value of looking at a site with a different perspective, giving the example of a concrete car park that was re-imagined as residential flats. BEST MOMENTS "No deal, no development, basically." "That's the agent's dream, isn't it? They get a site, they send it out to a few of their preferred clients, and someone comes back with an offer, and they can go back to the client and say we've already got you offers and it hasn't even gone to market." "You always hear these stories about people who get their valuations back and they've been down-valued, and clearly they've been too optimistic in their expectations." "Don't think you're bugging [the agents] until they tell you you're bugging them." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/
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1 week ago
31 minutes

Property Developers Playbook
Property Developers Playbook | Trailer
Property Developers Playbook is your go-to podcast to the world of property development and investment. Hosted by Jonathan Stobbs and Kieron Shepherd, who both have experience as developers and as main contractors, this podcast dives into the strategies, challenges, and rewards of real estate development.  Whether you're a contractor looking to transition into development or an investor looking to scale, each episode provides actionable insights, dos and don’ts, and first-hand experiences from those on the ground. Join us as we interview top developers, tackle common pitfalls, explore innovative solutions, and discuss the mindset required to thrive in property development. Property Developer’s Playbook is more than just advice; it’s a blueprint for unlocking your potential in property development. Tune in to start building your knowledge, confidence, and your success. ABOUT THE HOSTS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/
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2 weeks ago
1 minute

Property Developers Playbook
From Flips & BRRR to Developments: Bigger Profits, Smarter Taxes
In this episode, Jonathan and Kieron look at the transition from flipping properties to engaging in larger-scale developments. They discuss the potential for greater profits, smarter tax strategies, and the overall benefits of development compared to traditional methods like flipping and BRRR (Buy, Refurbish, Rent, Refinance). The duo shares insights from their recent projects, including design reviews and site visits, while emphasising the importance of building a strong team and understanding the development process. KEY TAKEAWAYS While flips and BRRR are effective strategies for generating income and building portfolios, development offers greater profit potential, smarter tax advantages, and the ability to create an instant portfolio through multiple units. Development projects can benefit from lower VAT rates (0% for new builds and 5% for conversions) and preferential stamp duty rates for commercial properties, which can significantly enhance profit margins compared to residential flips and BRRR strategies. Engaging in development allows for economies of scale, where fixed costs such as professional fees and construction expenses can be spread across multiple units, reducing overall risk and increasing profitability. Success in property development relies heavily on assembling a competent team, including architects, planning consultants, and contractors. Building relationships with these professionals early in the process can facilitate smoother project execution. Continuous learning and seeking mentorship are crucial for navigating the complexities of property development. Engaging with experienced developers and participating in supportive communities can help avoid costly mistakes and accelerate growth in the field. BEST MOMENTS "Development often provides a bigger opportunity, stronger returns, smarter tax advantages. But ultimately, people do flips to make money; development allows you to do that from the very outset and build communities." "One of the misconceptions is the higher barriers to entry. Some developments can cost the same as residential houses, but you can create an instant portfolio." "The more units you can have, you can spread your fixed costs across all that, your QS architects, your professional fees." "Development isn't necessarily easier, but it can be far more rewarding in the long term, creating that instant portfolio." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/ https://www.propertydevelopersplaybook.co.uk/
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2 weeks ago
29 minutes

Property Developers Playbook
Design & Development: Finding the Balance
In this episode, Kieron and Jonathan delve into the intricate relationship between architects and developers, emphasising the importance of collaboration over competition. They share insights from their recent project meetings, highlighting the need for architects to balance creativity with practicality and cost-effectiveness. KEY TAKEAWAYS Effective collaboration between developers and architects is crucial for successful projects. Both parties should work together from the concept stage to ensure that designs are practical, cost-effective, and aligned with the developer's goals. Developers should communicate their budget and financial expectations clearly to architects. This helps in creating designs that are not only aesthetically pleasing but also financially viable, preventing over-engineering that can lead to inflated costs. Engaging architects early in the development process allows for better integration of design and construction considerations. This can lead to more efficient designs that meet both aesthetic and practical requirements. The traditional percentage-based fee structure for architects can lead to conflicts of interest, as higher costs may result in higher fees. A fixed fee based on time spent may be a more equitable approach, fostering trust and transparency between developers and architects. BEST MOMENTS "Architects are key members of your development team. It's about how we can best collaborate with architects rather than feel like we're working against them." "Not every design is practical or profitable from a developer's point of view." "I think architects should work with either contractors or QSs to understand costs." "If the architects design outside of the budget, it's not going to be built, which isn't what they want." "You want these properties to have that attractiveness from day one through to when they're being resold down the line as well." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/ https://www.propertydevelopersplaybook.co.uk/
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3 weeks ago
40 minutes

Property Developers Playbook
Developing With Purpose: Building Homes, Building Communities
In this episode, Jonathan and Kieron delve into the concept of "Developing with Purpose." They share updates on their latest project involving the conversion of an office building into residential flats, highlighting the importance of creating homes that enhance community living. Jonathan and Kieron also note the balance between profit and purpose, exploring how developers can make a positive impact on their communities while also achieving financial success. KEY TAKEAWAYS Property development should not only focus on profit but also aim to make a positive impact on communities by creating homes that enhance lifestyles and foster community spirit. Engaging with local communities early in the development process is crucial. This helps to alleviate fears about change and allows developers to incorporate the community's history and needs into their projects. Repurposing existing buildings instead of demolishing them is an eco-conscious approach that preserves cultural heritage and reduces carbon emissions associated with construction. Developers should consider the long-term implications of their projects, focusing on the legacy they leave behind and the quality of life for future residents rather than just immediate financial returns. Building a shared vision with investors, architects, and other stakeholders enhances buy-in and commitment to the project, ultimately leading to more successful and meaningful developments. BEST MOMENTS "Ultimately, when you get into developing, you're looking to make that your career. It could be a pivot or a movement forward." "Developing, yes, we want to make money, but we also want to change lives. We want to create homes for people to move into." "If you can create place, which we are responsible as the developers, if you can start and get that right, then I think you can do a lot of good." "People like that. People like that room. It still reminds them, rather than be a complete change." "If you design well, design with lifestyle in mind, it will sell well automatically." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/
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1 month ago
36 minutes

Property Developers Playbook
AI in Construction: Hype or Game-Changer - Exploring the Future of Construction and Property Development
Jonathan and Kieron look at the intriguing topic of artificial intelligence (AI) in the construction industry, exploring whether it is merely hype or a genuine game changer. They share their recent experiences with percolation testing at a construction site and discuss the importance of networking within the property development community.  They also highlight both the potential benefits and challenges of integrating AI into construction processes, speculating on the future of the industry, considering how AI and robotics might transform roles and improve efficiencies KEY TAKEAWAYS Percolation Testing: The process involves digging a hole and measuring how quickly water disperses into the ground, which is essential for drainage design. AI in Construction: AI is increasingly being integrated into various aspects of construction and property development, including cost estimation, site management, and design.  Human Oversight is Crucial: While AI can assist in tasks like cost estimation and project management, it is essential to double-check AI outputs.  Future of Roles in Construction: The integration of AI and robotics is expected to change the roles of professionals in the construction industry.  Potential and Challenges of AI: While AI presents significant opportunities for improving efficiency and reducing costs in construction, challenges such as high upfront costs, skills gaps, and the need for human oversight remain.  BEST MOMENTS Jonathan Stobbs: "AI is everywhere. Pretty much anything and everything that you look at has got AI some way written into it or customer services AI or something to that." Kieron Shepherd: "The great thing about AI is it's very much based on your prompts. Good data in, good data out." Kieron Shepherd: "I think the trades that are craftsmen will be highly valued. The general trades will be the proofreaders of the construction industry." Jonathan Stobbs: "I think you need to embrace AI. I think you need to adapt." Kieron Shepherd: "I think there's still that human interaction that we need, actually, as humans. It's important." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/ https://www.propertydevelopersplaybook.co.uk/
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1 month ago
41 minutes

Property Developers Playbook
Time, Cost or Quality - Balancing Deadlines, Budgets, and Build Quality in Property Development
In this episode, Jonathan and Kieron delve into the concept of the development triangle, also known as the project management triangle or golden triangle, which encompasses time, cost, and quality. They discuss the challenges of balancing these three elements in property development, emphasising that achieving all three simultaneously is often elusive. They also share insights on value engineering, sourcing materials wisely, and the significance of maintaining a strong reputation as developers. KEY TAKEAWAYS Jonathan and Kieron discuss the development triangle, which consists of time, cost, and quality. Achieving all three simultaneously is challenging, and often compromises must be made. Developers must balance the three elements of the triangle. For instance, if a project is completed quickly and cheaply, the quality may suffer. Conversely, high-quality projects may take longer and cost more. The importance of value engineering is highlighted, where developers can cut costs without compromising quality by sourcing materials directly from manufacturers or wholesalers, thus eliminating middlemen. A developer's reputation is crucial. Delivering high-quality projects leads to positive word-of-mouth and repeat business, while cutting corners can result in negative feedback and long-term damage to credibility. Adhering to British standards and regulations is essential in construction. Developers must ensure that all materials and methods meet these standards to avoid costly rectifications and maintain quality. BEST MOMENTS "If you want good quality, well, actually, there are things like if you go to a fancy restaurant, you know you're going to pay through the nose, but you're going to get the best Michelin star food." "Cheaper is not always best. It's not. Even if you're doing that, I know I see and hear people saying, there's just going to be buy-to-lets. People are going to ruin it anyway." "You need to be thinking, right, what are they bringing here? Are they bringing me a time problem, a cost problem, or a quality problem?" "Managing the trade-offs of the triangle can be challenging. Obviously vetting the team, you know, everyone's got to be on the same page, everyone's got to be the same vision in mind." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/
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1 month ago
30 minutes

Property Developers Playbook
JV or Not to JV - Key Considerations for Joint Ventures in Real Estate Projects
In this episode, Jonathan and Kieron delve into the topic of joint ventures (JVs) versus traditional investment routes for property development. They discuss the nuances of JVs, highlighting the importance of collaboration, shared responsibilities, and the need for clear agreements to ensure successful partnerships. They also touch on their own personal experiences, the significance of networking, and the value of open communication in maintaining strong relationships with investors. KEY TAKEAWAYS A joint venture involves a partnership where both parties contribute resources, such as money or expertise, and share the risks and rewards of a project, unlike traditional investors who simply provide funding. Establishing clear roles and responsibilities at the outset of a joint venture is crucial to avoid misunderstandings and ensure that both parties know what is expected of them. Maintaining open and transparent communication with partners and investors is essential, especially when challenges arise. Regular updates and honest discussions help build trust and strengthen relationships. Having formal legal agreements in place is vital to protect both parties in a joint venture. These agreements should outline profit-sharing, responsibilities, and exit strategies in case things do not go as planned. Engaging in networking events and collaborating with others in the industry can lead to valuable partnerships and opportunities for growth, as sharing experiences and knowledge can enhance the success of property development projects. BEST MOMENTS "A joint venture is where they're coming on board as a business partner involved in the deal. They'll be taking on a lot of the risks with you rather than just giving you money and letting you do your own thing." "I think early doors you need to lay down the rules of that partnership and be very clear as to who's doing what, what the duties of running that business are." "You don't want to both be having a conversation with a lender, because that's just confusing. You want to be copied in, but you don't want to be. Somebody needs to drive that." "If you're doing a joint venture, you need to find someone who's got both experience or at least new build experience." "Don't just rely on a handshake. I think those days are long and truly gone." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/
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1 month ago
42 minutes

Property Developers Playbook
Greedy Developers - Fact or Fiction - Navigating the Public Perception of Property Developers
In today's episode, Jonathan and Kieron review the perception people have of property developers, addressing common misconceptions and the challenges faced by the industry. They discuss the negative stereotypes often associated with developers, such as being greedy or shady, and emphasise the importance of understanding the risks and responsibilities that come with property development. Jonathan and Kieron highlight the significant contributions developers make to local communities, including job creation and funding for public infrastructure through Section 106 agreements. KEY TAKEAWAYS There is a prevalent negative perception of developers as greedy and shady, often fuelled by misinformation and jealousy. It's important to recognise that developers are running a business and face significant risks and challenges. Developers play a crucial role in the local economy by providing jobs for various professionals, including architects, engineers, and tradespeople. They also contribute to local infrastructure through Section 106 agreements and community infrastructure levies. Engaging with the community through public consultations and open discussions can help developers build trust and transparency. Sharing the vision and benefits of a development can foster a more positive relationship with local residents. Developers face numerous challenges, including market fluctuations, rising material costs, and regulatory hurdles. These factors can impact profitability and the ability to deliver affordable housing, which is often misunderstood by the public. Successful development requires resilience and a long-term perspective. Developers must be prepared for delayed gratification, as the rewards of their efforts may not be immediate, and they need to maintain a strong vision despite public criticism. BEST MOMENTS "There's always a lot of comments from the public about developers not building affordable homes. I think affordable is a matter of perspective." "People always focus on the negative because it makes better headlines than focusing on the positive side of things." "We build houses to make money. They need to be sold or rented. They're not free." "If we weren't making any profits, it would be a non-profit organisation. That's just a charity." "Change is a difficult thing. But I find development mostly is positive change." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.1979/ https://www.linkedin.com/in/jonathanstobbs/ https://www.instagram.com/jonathan.stobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/ https://www.instagram.com/kieron__shepherd/
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2 months ago
30 minutes

Property Developers Playbook
Navigating The Various Methods of Construction
In this episode, Jonathan and Kieron unmask the various methods of construction used in property development. They discuss the pros and cons of traditional brick and block construction, highlighting its reliability and buyer perception, while also exploring the growing popularity of timber frame and modular construction methods. They cover essential factors such as cost, timeframes, and the impact of weather on construction processes. Click here to access Jonathan and Kieron's construction methods checklist: https://bit.ly/PDP_ConstructionMethodsChecklist KEY TAKEAWAYS Choosing the right method of construction is crucial in property development, as it impacts cost, timeframe, saleability, and overall project viability. Common methods include traditional brick and block, timber frame, and modular construction. Brick and block construction is seen as traditional and reliable, offering solid structures with minimal movement. However, it is weather-dependent and can be slower compared to other methods like timber frame. Timber frame construction is gaining popularity due to its speed and efficiency. It allows for quick assembly and can be pre-fabricated in a dry environment, but it requires careful management to avoid issues with moisture and twisting. Effective logistics and site management are essential for successful construction projects. This includes ensuring materials are delivered on time, managing labor effectively, and preparing the site for equipment like cranes. Newer methods such as structural insulated panels (SIPs) and modular construction are being explored for their efficiency and performance. However, they come with their own challenges, including higher costs and the need for careful design and engineering to ensure successful implementation. BEST MOMENTS "The construction method obviously affects a lot of factors: cost, timeframe, finance, and saleability as well." "I think lenders prefer traditional brick and block because it's kind of standard; it's what people expect." "Timber frame seems like the new kid on the block, but probably for 30 years people have been doing it." "You need to make sure that you have the logistics side in there as well with all of these types." "Structural insulated panels are like the high-performance cousins of timber frame." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/
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2 months ago
43 minutes

Property Developers Playbook
8 Steps To Success In Property Development: Planning Your Exit Strategy
In this episode, Jonathan and Kieron unveil the final step of their eight-step property development process: Exit Strategies. They emphasise the importance of starting with the end in mind, discussing various exit options such as build to sell, build to rent, supported living, and service accommodation. Jonathan and Kieron also highlight the significance of understanding market demands, tax implications, and the necessity of building a reliable team, including estate agents and property tax specialists. KEY TAKEAWAYS It's crucial to consider your exit strategy from the very beginning of a property development project. This includes understanding your target market, location, and the type of units you plan to build. Be aware of the tax implications related to property development, including VAT rates for different types of projects. Consulting with a property tax specialist can help you navigate these complexities and potentially reclaim funds. There are various exit strategies available, including build to sell, buy to let, supported living, and service accommodation. Each strategy has its pros and cons, and it's important to evaluate which aligns best with your goals. Building a strong team, including estate agents, letting agents, and property management companies, is essential. Their insights can guide your decisions and help you design properties that meet market demands. Maintaining a steady cash flow is vital for any property development business. Holding onto rental properties can provide regular income, which can be beneficial during periods when new developments are not generating revenue. BEST MOMENTS "It's something that we've mentioned on a lot of the episodes before that, although it's at the end of the cycle, it's actually something that's considered from the very beginning." "You want some truth out of them, not just for them to be yes men." "If you're going to be releasing properties off plan and getting those pre-sales in, it definitely helps." "You do get sort of waves of ups and downs of property in terms of how quick they're selling." "You have to have a lot more in common, a lot more that works well than it doesn't." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/
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2 months ago
24 minutes

Property Developers Playbook
8 Steps To Success In Property Development: Building 7th Step
In this episode, Jonathan and Kieron uncover the crucial 'build phase' of the 8-step development program, emphasising its significance throughout the entire development process. Kieron, with over 20 years of experience in the building trade, discusses the decision-making involved in choosing between managing the build yourself or hiring a main contractor. They highlight the importance of effective communication, accurate planning, and the various roles that contractors and quantity surveyors play in ensuring a successful project. KEY TAKEAWAYS It's generally advisable to hire a main contractor for construction projects due to their expertise and ability to manage risks, health and safety, and compliance with regulations. If opting for self-management, hiring a contracts or construction manager is recommended. Effective communication with the main contractor is crucial. Developers should clearly articulate their needs and expectations, as assumptions can lead to misunderstandings and project delays. When selecting a main contractor, it's beneficial to obtain multiple quotes based on a detailed scope of work. Engaging a quantity surveyor can help ensure that the quotes are comparable and that the best value is achieved. Timely payments to contractors are essential to maintain project momentum. Delays in payment can disrupt the workflow and lead to financial complications, making cash flow management a critical aspect of the construction process. The construction industry in the UK is held to high standards, with multiple layers of checks from building control, warranty providers, and monitoring surveyors. Ensuring compliance with these standards is vital for the success and safety of the project. BEST MOMENTS "Personally, I think managing it yourself is madness, but that's not to say you have to go down the main contractor route." "Main contractors have to work up to be able to build out developments. They don't just go from building a conservatory to building out a site of 10 houses." "It's a joint process. Everyone's trying to make money through this process." "You want to make sure everyone's safe. Everybody's good at what they do and building at the right price." "If you get a good one in the local area, they will have all the connections. They will know all the people to call." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/
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2 months ago
29 minutes

Property Developers Playbook
8 Steps To Success In Property Development: Funding 6th Step
In this episode, Jonathan and Kieron delve into the critical topic of funding development deals, marking the sixth step in their eight-step development plan. They discuss the importance of considering funding from the very beginning of a project, highlighting various financing options such as bridging finance, crowdfunding, and private investors. KEY TAKEAWAYS While funding is discussed as step six in the development plan, it should be considered throughout the entire process, starting from the very beginning of a project. There are various funding sources available, including bridging finance, development funding, crowdfunding, family offices, and private investors. Each option has its own advantages and challenges. Building relationships with potential investors and funders is crucial. Networking should not only focus on finding deals but also on establishing connections with individuals who can provide financial backing. When approaching investors, it's essential to create an investment pack that outlines your experience, your team, and the specifics of the project. This helps in building credibility and attracting funding. Understanding the financial capabilities and preferences of potential investors is important. This includes being aware of regulations and ensuring that all agreements are legally sound to avoid complications later on. BEST MOMENTS "Funding is exactly the same way. That's something that is throughout the process, although we've put it in at step six, it's actually something that you need to be doing throughout the process." "When you're starting out, you're most certainly going to have to learn to raise money. It's not easy, but any wealthy individual or business has raised money in the past." "You want certainty you're going to get funding. Whereas previously it was like, are there enough investors who are bought into the development effectively?" "You need to build your CV, your team CV and, um, mentors as well. You can put mentors on there, people that form that team and can have a connection with you." "You can't do anything without the money. Tell people what your experience is and tell them about the team that you've got." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/
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2 months ago
21 minutes

Property Developers Playbook
8 Steps To Success In Property Development: Sourcing
In this episode, we dive deep into the nuanced world of adaptability, leadership, and innovation with a guest who straddles multiple disciplines—from elite military operations to high-level coaching. Jonathan and Kieron explore how individuals and organisations can build adaptive capacity, leverage feedback loops, and thrive under pressure. If you're navigating change, leading teams, or pushing the limits of your own performance, this episode offers a compelling mix of strategy, science, and storytelling. KEY TAKEAWAYS While online platforms like Rightmove and Zoopla can be useful, the most valuable opportunities often come from building relationships with local commercial agents, architects, planning consultants, and even accountants. Rather than casting a wide net, the hosts recommend focusing on a specific geographic area you know well—your “goldmine area.” This allows you to leverage local knowledge, build relationships, and manage developments more efficiently, especially if you want to balance work with family life. Beyond traditional listings, the episode covers alternative sourcing methods such as direct-to-vendor letters, using land-sourcing software like Nimbus Maps, networking with professionals, and even following up on unsold auction properties. Finding a potential site is only the beginning. Jonathan and Kieron stress the importance of quickly assessing whether a deal is viable by running the numbers, understanding build costs, and factoring in hidden expenses. Property development is not a solo endeavour. Success depends on assembling the right team—planning consultants, architects, contractors, and more. BEST MOMENTS “Adaptability is not something you’re born with—it’s something you train like a muscle.” “The best don’t rise to the occasion, they sink to the level of their systems.” “Feedback is how nature evolves; if we don’t build it into our lives, we stagnate.” “Stress isn’t toxic by default—it’s information. It’s how you respond that determines the outcome.” “Leadership isn’t about having the answers—it’s about holding the space for better questions.” HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/
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3 months ago
29 minutes

Property Developers Playbook
Introducing: Property Developers Playbook
In this premiere episode of Property Developers Playbook, hosts Kieron Shepherd and Jonathan Stobbs introduce themselves, their backgrounds, and what inspired them to launch this podcast. With over 70 completed dwellings and 100 more in the pipeline, Kieron (a construction veteran) and Jonathan (an accountant-turned-developer) share how their complementary skillsets shape their approach to property development. KEY TAKEAWAYS Kieron brings construction know-how; Jonathan brings financial acumen—together they demystify the property development process. The podcast aims to help listeners avoid common (and costly) mistakes by sharing hard-earned experience. The show will cover a comprehensive, cyclical development model—from sourcing sites to planning exits. Jonathan and Kieron explain how development offers scalability, tax advantages, and better risk-reward balance. Property development is a team sport; knowing your strengths and finding complementary partners is critical. BEST MOMENTS “Property development is not a solo sport.” “You need to be the conductor of the orchestra—but you’ve also got to bring something to the table." “We’ve learned a lot along the way—some of it the hard way.” “There are huge tax advantages in property development compared to buy-to-let.” “Do what you love. Don’t just chase the quick buck.” HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/
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3 months ago
14 minutes

Property Developers Playbook
8 Steps To Success In Property Development: Viability
Jonathan and Kieron continue their exploration of their 8 step property development program: assessing project viability. They explain how to calculate Gross Development Value (GDV), estimate build and development costs, and determine profit margins. They also cover soft costs, structural warranties, the significance of transparent, well-justified offers, and stress the importance of market research. KEY TAKEAWAYS Viability assessment is crucial in the property development process. It involves quantifying all costs and estimating the Gross Development Value (GDV) to determine if a project is financially feasible. Accurate cost and value estimation requires research and networking. Developers should use local comparables, consult estate agents, and leverage resources like Rightmove, Land Registry, and EPC registers to estimate sales values. Conservative and transparent calculations lead to better decisions. When calculating viability, use conservative figures for GDV, build costs, and contingencies (typically 10%). Local factors and soft costs significantly impact viability. Build and labour costs vary by region due to competition, remoteness, and local economies. Developers must also account for soft costs like architect fees, planning fees, surveys, warranties, and utilities. BEST MOMENTS "I always like to be on the conservative side, and if that means I lose, or more of my deals don’t stack and I walk away, well, I’d rather the deal really stacked for me." "Too much information can lead to overwhelm. Some people, myself included, sometimes overanalyse and spend too much time analysing." "The charity liked that we were going to be sensitive to the site, that we were going to try and involve the community, and that we were open with our numbers. That honesty, that openness, was perfect." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/
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3 months ago
39 minutes

Property Developers Playbook
8 Steps To Success In Property Development: Planning
Breaking down the planning stage of property development is Jonathan and Kieron's main focus for this step. They discuss the importance of understanding planning applications, the role of planning consultants, and how local policies and Section 106 agreements can impact projects. They also share insights on managing planning risks, building a strong team, and whether to buy land with or without planning permission, offering practical advice for navigating the complexities of the planning process in property development. KEY TAKEAWAYS Although planning is listed as step five in the Property Developers program, Jonathan and Kieran emphasise that planning considerations are a continuous process, not just a step. Navigating national and local planning policies, understanding council-specific requirements, and managing complex applications are best handled by professionals who “geek out” on planning and have established relationships with local authorities. The episode breaks down the main types of planning applications developers encounter: pre-application (pre-app), outline, and full planning. Securing planning permission is a calculated risk involving time, money, and resources. However, successful planning can dramatically increase a site’s value and provide multiple exit strategies, such as selling with planning or building out. Once planning is granted, developers must carefully discharge all conditions—especially pre-commencement ones—before starting work. Failing to do so can result in costly legal action against both companies and directors. BEST MOMENTS "Hoping to get planning—yes, I say hoping—it’s a calculated risk. You would have done a lot of work and had discussions with planning consultants up until this stage, so you’d get a level of comfort as to what you expect to get from a planning point of view. But there is a risk because you’re investing time, money, and resources into professionals, planning consultants, and other consultants like architects, on the presumption—the calculated risk—that you’re going to get planning for the development you ultimately want." "So personally, I’m actually more attracted to land with planning. The reason being is it’s already almost been screened; it’s also been given permission for something." "We actually—myself and an architect—went to view a piece of land, and we thought, "Oh, it’s great." Then we did some research on it, and it had over something like 50 applications in quite a short space of time. There’s a reason why there have been so many. Someone doesn’t like something about it; you’re probably not going to get what you want." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/
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3 months ago
24 minutes

Property Developers Playbook
8 Steps To Success In Property Development: Securing The Deal
In today's episode, Jonathan and Kieron discuss the crucial fourth step in property development: securing the deal. They cover making offers, structuring professional offer packs, and effective negotiation strategies with vendors. Their conversation explores legal considerations, vendor finance, heads of terms, and overage agreements, while stressing the importance of market research, due diligence, and clear communication. KEY TAKEAWAYS Rather than submitting a simple email or phone call offer, Jonathan and Kieron recommend creating a comprehensive offer pack. This approach not only demonstrates professionalism but also builds credibility with both vendors and agents. When making an offer, it’s beneficial to present two or three different structures, such as a straightforward cash purchase, a delayed payment using vendor finance, or a joint venture. The credibility of your development team is crucial. Jonathan and Kieron stress the importance of assembling a team whose experience matches the scale and type of your project, and including their CVs in your offer pack. Negotiation is an ongoing process. Even with a well-prepared offer, negotiations are expected. Being open to revising your offer if new information arises during legal due diligence, and not being afraid to walk away if the deal doesn’t stack up, is crucial. BEST MOMENTS "I'm very open with our numbers as to how we've worked it out. So if my GDV is wrong, tell me why I'm wrong. If the build costs are wrong, tell me how I'm wrong." "You've done your homework, you've done your due diligence, you've put everything together, you've put the time into presenting it well, and there's a chance, even with all this presented, wrapped with a bow on it, you're still going to offend the vendor." "You win some, you lose many. But that's part of it, isn't it? Put your best foot forward and hope for the best." "The more you do this, you have that sort of risk calculator in your head, and you learn where you're comfortable and how much risk you're willing to take." "Solicitors are solicitors, unless you've got a very efficient solicitor like the one that we use. She's very prompt, very quick. They always need chasing, need follow-ups, and they always need information." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/
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3 months ago
25 minutes

Property Developers Playbook
8 Steps To Success In Property Development: Assessing
In this episode, Jonathan and Kieron explore the crucial second step of their property development program: assessing development opportunities. They discuss evaluating sites for viability, including checks on title registers, planning permissions, environmental constraints, infrastructure, and market demand. KEY TAKEAWAYS It's important to assess development opportunities after sourcing potential sites. Jonathan and Kieron discuss how to identify red flags during the sourcing phase. It's vital to gain an understanding of viability through financial analysis. BEST MOMENTS "You know, invariably, we are the underbidders on opportunities. Sometimes those come back, sometimes they don't. But this is why you always need to be looking at a number of opportunities and have a pipeline." "We were going to sell these bungalows to downsizers or people retiring to the local area who just want peace and quiet. If you’re going to have dogs barking for over an hour without any break, it’s not quite the environment you want to be retiring to." "We have been in a bit of a planning battle for two years. We’re in a UNESCO World Heritage site, and we’ve just been messed around by World Heritage. What can I say? It’s been a long two years." "Yes, they cost money, but it’s not really a cost—it’s an investment. Once you’ve got your first development, it kind of pays for itself, and you just repeat the subscription, really." "We have a great solicitor. I will definitely mention her—Jo Morgan from Codes. They are fantastic solicitors. We’ve used her for a few years now, and she’s just great." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/
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3 months ago
27 minutes

Property Developers Playbook
Property Developers Playbook is your go-to podcast to the world of property development and investment. Hosted by Jonathan Stobbs and Kieron Shepherd, who both have experience as developers and as main contractors, this podcast dives into the strategies, challenges, and rewards of real estate development.  Whether you're a contractor looking to transition into development or an investor looking to scale, each episode provides actionable insights, dos and don’ts, and first-hand experiences from those on the ground. Join us as we interview top developers, tackle common pitfalls, explore innovative solutions, and discuss the mindset required to thrive in property development. Property Developer’s Playbook is more than just advice; it’s a blueprint for unlocking your potential in property development. Tune in to start building your knowledge, confidence, and your success.