From Layoff to Launch: Building an AI Businessfrom the Ground Up with Cooper Craig
When a product manager loses his job, what happens next? For Cooper Craig, it meant building his own AI automation agencyfrom scratch. In this episode, he shares how grit, community, and product thinking helped him rebuild—turning job loss into a thriving business. From building voice agents that actually sound human to managing growth without funding, Cooper’s story is the blueprint for every PM who’s ever asked, “What’snext?”
Key Topics Discussed in This Episode
1. The PM to Founder Leap:
How Cooper turned a layoff into a launchpad by applying product management frameworks to entrepreneurship.
2. Building Voice AI That Doesn’t Sound Like a Robot:
The art (and headaches) of designing conversational AI that’s actually human.
3. Product Thinking as a Superpower:
Why being a PM made him better at pitching, prioritizing, and delivering value—client by client.
Why Listen to This Episode?
In this refreshingly honest conversation, you’ll gain:
Because every PM secretly dreams of building something of their own—Cooper just did it first.
Related Resources
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Building an AI-First Organization the Typeform Way with Aleks Bass
What does “becoming AI-first” actually look like inside a real company? Aleks Bass, Chief Product Officer (and interim CPTO) at Typeform, joins Rina Alexin to reveal how she’s leading an AI transformation that’s as human as it is technical. From breaking down walls between product and engineering to turning procurement into a partner in innovation, Aleks shares how clarity, trust, and experimentation turned Typeform into a 100× organization.
Key Topics Discussed in This Episode
Culture Before Code
Why trust, context, and collaboration between product, design, and engineering matter more than any tech stack when building AI-ready teams.
Procurement Is the New Power Move
How Aleks turned procurement into an innovation engine — re-designing processes to safely pilot 10 AI tools at once without derailing the organization.
Metrics That Matter
From 200 percent more PRs to shipping integrations in hours (instead of quarters) — what AI adoption looks like when you measure clarity and observability, not just hype.
Why Listen to This Episode?
In this episode, you’ll learn how to:
Define what “AI-first” actually means for your organization.
Lead cross-functional teams through change without burnout or chaos.
Turn procurement and legal from roadblocks into allies.
Measure AI success through clarity and observability (not vanity metrics).
It’s a masterclass in leading AI transformation without losing your team’s trust (or your sanity).
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The Future of AI Product Management with Digvijay Singh (YouTube Ads)
AI has been around for a while now but the PM role within it is evolving faster than ever. In this episode, Digvijay Singh, Senior Product Manager at YouTube Ads, joins Rina Alexin to unpack the three layers of AI Product Management: infrastructure, models, and applications. From writing evals to training “intern” models, Digvijay reveals how PMs can stay relevant, build better AI intuition, and turn machine learning into meaningful product outcomes.
Key Topics Discussed in This Episode
The Three Layers of AI PM
How product management splits across infrastructure, model, and application layers—and what each one demands from PMs today.
The Power of Evals
Why writing evals is the new success metric for AI PMs—and how it helps teams reduce hallucinations and clarify goals.
Product Intuition in the AI Era
How “playing” with AI tools builds better intuition, sharper judgment, and stronger PM instincts in a rapidly changing space.
Why Listen to This Episode?
In this episode, you’ll get:
A clear framework for navigating the three tiers of AI Product Management.
Practical advice for PMs transitioning into AI-focused roles.
Real-world examples from Digvijay’s work at YouTube Ads and Google.
Tips on developing product intuition by experimenting with AI tools.
Whether you’re building LLM-powered apps or just learning to manage your “AI intern,” this episode will help you stay one step ahead.
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Trailblazing Women in Product Management with Pinky Panjwani
In this episode, Nicole Tieche sits down with Pinky Panjwani, Director of Product Management for Striven at Miles Technologies, to talk about what it means to lead through learning. From crossing the chasm to building a team culture rooted in growth and simplicity, Pinky shares how persistence, patience, and a sharp sense for clarity have shaped her 22-year career. Ever wondered how to keep your team inspired while still chasing business outcomes? This one’s for you.
Key Topics Discussed in This Episode
Why Listen to This Episode?
This energizing convo gives you:
A fresh take on product-led growth — and how to make your product sell itself.
Simple frameworks for fostering trust and learning across distributed teams.
Real-world tips for communicating across stakeholders without losing clarity.
A mindset shift on persistence over instant gratification in product work.
Proof that great PMs don’t just build products. They build patience, persistence, and people.
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Building Platform Products That Scale — Without Drowning in Stakeholders
Platform products are some of the most complex beasts in product management. They have to serve multiple teams, stay flexible, and scale across the org—all while keeping technical and business needs in sync. In this episode, Rina Alexin chats with Aindra Misra, Director of Product Management for AI, Data, and Developer Experience at BILL (and former Twitter PM), about how to bring structure to platform chaos, build for scale, and win over even the loudest stakeholders.
Key Topics Discussed in This Episode
What Makes a Great Platform PM
Why platform product management is the sweet spot for technically curious PMs—and how mindset matters more than your coding background.
The Art (and Science) of Prioritization
Aindra’s framework for balancing competing use cases, weighing business impact, and keeping the long-term platform vision intact.
Stakeholder Alignment Without the Drama
How to turn “fight for priority” meetings into data-driven discussions that build stronger teams and better platforms.
Why Listen to This Episode?
What will you get out of this discussion?
In this thought-provoking conversation, you’ll gain:
A framework for prioritizing platform features by impact, effort, and strategic value
Real talk on managing competing stakeholders (and surviving to tell the tale)
Insight into “horizontal thinking” and why it’s key to scalable platforms
Lessons from Twitter and BILL on how to balance speed, flexibility, and tech debt
If you’ve ever tried to scale a platform product (or want to move into this space) this is your playbook.
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Jose Quesada on Discovery, Strategy, and the Value of Product Management
Jose Quesada, VP of Product Management at American Express, joins Rina Alexin to unpack how Amex built a globally recognized mobile app by running discovery and delivery in parallel. From killing bad ideas quickly to making strategy concrete, Jose shows how product leaders can balance long-term vision with day-to-day execution... all while keeping skeptical stakeholders on board.
Key Topics Discussed in This Episode
Discovery ≠ delivery
Why Amex runs two tracks in parallel and why “killing hypotheses” is as valuable as proving them.
Stakeholder judo
How to align skeptics, win champions, and use communication, relationships, and data to build trust.
Strategy that sticks
Building blocks of a good strategy, why context is everything, and how to link product bets to company goals.
Why Listen to This Episode?
In this thought-provoking episode, you’ll gain:
A practical model for running discovery and delivery in parallel
Tactics for disproving bad ideas fast (and celebrating the red)
Stakeholder management techniques that actually lower friction
A blueprint for building strategies that align with business context
If you’re tired of being told “be more strategic” without any how-to, this conversation will give you concrete tools and mindset shifts you can use tomorrow.
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How Scientists and PMs Really Build: Dr. Christina Agapakis with Rina Alexin
A synthetic biologist who became a creative and marketing leader? Yes, please. In this kickoff to Season 4, Dr. Christina Agapakis (Founder, Oscillator; former SVP Creative & Marketing at Ginkgo Bioworks) joins Productside CEO Rina Alexin to explore the messy, very human loop between research, product, and story. From lab benches to launch plans, we talk silos, funding models, and the art of “staying with the trouble” when the real world refuses your neat roadmap.
Key Topics Discussed in This Episode
The science ↔ product tangle (not a pipeline):
Christina explains why discovery isn’t a tidy flowchart—it’s a back-and-forth hairball of hypotheses, constraints, and collaboration that looks suspiciously like modern product discovery.
Funding, impact, and translating research:
Who pays shapes what gets built. We dig into grants, incentives, and new models (e.g., focused research orgs) that bridge lab breakthroughs to useful products without pretending it’s frictionless.
Personas for molecules vs. people:
Scientists often model cells; PMs model users. Christina makes the case for bringing real human context into upstream work—and why clear stories beat sterile slides when stakes are high.
Why Listen to This Episode?
In this thought-provoking episode, you’ll gain:
If you build things for humans (or with humans), this conversation will sharpen your process and your story.
Related Resources
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Product and engineering love to blame each other—but the best teams skip the turf war and figure out how to move forward together. In this episode, Rina talks with Guy Gershoni, Head of Engineering at genesIT, about what makes that partnership work (and what breaks it). From lean experiments to shared metrics to real talk about trust, this one’s packed with hard-earned lessons from someone who’s seen both the chaos and the magic.
Key Topics Discussed in This Episode
Why engineers care more about impact than frameworks
Turns out, engineers don’t want to ship shiny features. They want to ship useful ones. The key is making the impact visible.
Experiments that don’t waste time (or careers)
Guy shares a dead-simple way to test new ideas without overinvesting—or getting stuck in analysis paralysis.
The MAC Model: A cheat code for fixing team dynamics
Mindset, Articulation, Capability. If your team is off-track, this framework can tell you exactly where things are breaking down.
Why Listen to This Episode?
In this episode, you’ll get:
Real advice on how product and engineering can stop talking past each other
A new way to think about experimentation (it’s not about frameworks)
Tactics to make success metrics a shared responsibility
A refreshingly honest take on what actually builds team trust
If you’re navigating cross-functional tension or just want to collaborate better, this one’s worth your time.
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Product transformations don’t fail because of bad tools—they fail because of ignored people. In this episode, transformation expert Joeri Devisch joins Productside CEO Rina Alexin to break down what real change leadership looks like. They talk through the difference between change and transformation, why words matter more than you think, and how to avoid top-down change that fizzles out.
Key Topics Discussed in This Episode
What separates transformation from “just change.”
Joeri breaks down how to spot real transformation—and why project-to-product shifts are often misunderstood from the start.
Why most transformation efforts fail.
From overused buzzwords to under-communicated strategy, Joeri explains where teams get stuck and how to fix it.
How to lead change from the inside.
Hear how T-shaped product managers and early adopters can carry change forward, even in the most complex orgs.
Why Listen to This Episode?
In this thought-provoking episode, you’ll gain:
A fresh lens on product transformations (and why most don’t stick)
A better understanding of how to create buy-in across your org
Tactics to simplify change through pilots and internal storytelling
Insight into the overlap between product management and transformation leadership
Whether you’re mid-change or just getting started, this one’s a must-listen.
Related Resources
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What do you do when you inherit a product that’s already failed—twice? If you’re Orly Stern, you take full ownership, break down what went wrong, and rebuild it the right way.
In this episode of Trailblazing Women in Product, Orly—now General Manager of Business Applications at Payoneer—shares how she turned a struggling product into a success, navigated leadership at a global scale, and made bold career moves that paid off.
From stepping into product leadership with zero PM experience to managing diverse teams across cultures, Orly’s insights will challenge you to rethink leadership, product ownership, and career growth.
Key Topics Discussed in This Episode
How to Rescue a Failing Product
Why some products fail repeatedly and what you can do differently.
Leading Global Teams Across Time Zones & Cultures
The real challenges of scaling a team internationally (and how to solve them).
Career Growth in Product Leadership
The bold moves that got Orly from product manager to general manager.
Why Listen to This Episode?
In this thought-provoking episode, you’ll gain:
Learn how to take full ownership of your product—no matter the challenges.
Get real-world leadership strategies from someone who’s managed teams across multiple markets.
Practical tips on hiring, team dynamics, and giving (and receiving) feedback effectively.
Hear Orly’s personal take on making career-defining moves in product management.
Orly’s journey proves that sometimes, all it takes is one bold move to change the course of your career.
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Scaling a product isn’t just about selling more—it’s about refining product-market fit, unlocking the right growth levers, and making sure your go-to-market strategy actually aligns with what your customers need. In this episode of Productside Stories, Rachel Owens, product executive and growth expert, shares how she’s helped SaaS products scale from $1M to $10M in a year. Learn how to avoid common pitfalls, build strong GTM alignment, and refine your product strategy for sustainable success.
Key Topics Discussed in This Episode
Refining Product-Market Fit for Sustainable Growth
Many companies hit a revenue plateau because they misunderstand their real market fit. Rachel breaks down how to refine product-market fit by deeply understanding user pain points, use cases, and adjacent markets—without chasing the wrong opportunities.
How Product and GTM Teams Can Actually Work Together
Scaling isn’t just about the product—it’s about ensuring sales, marketing, and product are in sync. Rachel shares actionable strategies for strengthening cross-functional collaboration so growth efforts don’t stall.
The AI Hype Trap: When to Actually Use AI in Your Product
Many teams are under pressure to integrate AI into their products—but not every problem needs an AI-driven solution. Rachel explains how to evaluate when AI is truly adding value versus when it’s just a distraction.
Why Listen to This Episode?
In this thought-provoking episode, you’ll gain:
A framework for refining product-market fit without unnecessary pivots.
Strategies to align product, sales, and marketing for real go-to-market success.
A decision-making process for when AI should (and shouldn’t) be part of your growth strategy.
Lessons from Rachel’s experience scaling SaaS businesses from $1M to $10M ARR.
Scaling is about strategic focus. Don’t mistake it for throwing more features at the wall. Don’t miss Rachel’s insights.
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What’s the difference between being a product manager at an agency vs. in-house?
In this episode of Productside Stories, host Rina Alexin sits down with Anne Veit, Head of Product Strategy at Razorfish, to dive deep into how agency product management works, how to navigate rapid innovation, and why problem-solving skills matter more than industry expertise.
If you’ve ever wondered what it’s like to manage products on behalf of multiple clients, this episode is a must-listen.
Key Topics Discussed in This Episode
Key topic #1
Product Acceleration Teams: How Razorfish builds cross-functional teams that rapidly innovate and execute at speed.
Key topic #2
The Agency vs. In-House Product Manager Experience: The unique challenges and advantages of leading product in a client-driven environment.
Key topic #3
AI & Product Innovation: How agencies help companies cut through AI hype and find real business value.
Why Listen to This Episode?
In this thought-provoking episode, you’ll gain:
Learn how to thrive in an agency product role – Managing multiple stakeholders and moving fast without breaking things.
Get insights on cross-functional collaboration – How blending data, design, and tech accelerates innovation.
Discover the secrets of product acceleration teams – The agency approach to shipping fast, learning faster, and keeping clients ahead of the curve.
Understand AI’s real role in product management – Why “AI everywhere” isn’t always the right answer, and how to separate hype from strategy.
If you’re in product—whether agency or in-house—this episode will challenge how you think about strategy, execution, and innovation.
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Stepping into product leadership means balancing strategic vision, customer focus, and emerging tech. In this episode of Productside Stories, Neha Bansal, Head of Product at Meta Ads Manager Reporting, joins Nicole Tieche to discuss her career, the high-speed role of AI in advertising, and how PMs can stay ahead of industry shifts.
Key Topics Discussed in This Episode
Key topic #1
From Consulting to Product Leadership – Neha shares how a customer-first mindset led her from consulting to product management at companies like Google and Meta.
Key topic #2
AI’s Impact on Advertising – How AI is transforming ad targeting, fraud detection, and campaign performance for small businesses and enterprise brands alike.
Key topic #3
Thriving as a Product Leader – Why adaptability, data fluency, and domain expertise are the future of product management—and how PMs can develop these critical skills.
Why Listen to This Episode?
In this thought-provoking episode, you’ll gain:
Insider insights on AI-driven advertising and how it impacts businesses
Practical advice on developing leadership skills in product management
Strategies for balancing customer needs with data-driven decision-making
A roadmap for upskilling and future-proofing your product career
Neha’s journey from data analytics to leading product at Meta Ads Manager Reporting is packed with takeaways for aspiring and experienced product managers alike.
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In this episode, Rina Alexin chats with Brian Fugere, a product veteran who’s led M&A strategies at symplr and beyond. They dive into the good, bad, and downright shocking sides of acquisitions—covering why some deals fail, how to avoid due diligence pitfalls, and tips for making cultural integration actually work. Whether you’ve been through M&A chaos or are bracing for your first, this episode is packed with hard-earned wisdom.
Key Topics Discussed in This Episode
Key topic #1
The Real Reasons Companies Do M&A: Growth shortcuts, customer acquisition plays, and competitive pressures that drive deal-making.
Key topic #2
Why Product Leaders Need a Seat at the M&A Table: How skipping PMs during due diligence leads to expensive surprises post-acquisition.
Key topic #3
Cultural Integration—The Silent Deal Killer: Proven tactics to avoid brain drain and create a unified product team post-acquisition.
Why Listen to This Episode?
In this thought-provoking episode, you’ll gain:
Battle-tested advice on navigating M&A as a product leader
Red flags to watch for during due diligence
Tips on retaining top talent during acquisitions
Strategies to unify product processes post-M&A
If you’re a product leader facing a potential acquisition—or just want to be prepared—this episode is a must-listen.
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Meet Ravi Ramsaran, Chief Product Officer at Nextria, who’s built a reputation for turning bold ideas into tangible products. In this episode, he and host Rina Alexin explore uniting teams around a product vision, leveraging deep customer insights, and staying resilient through market shifts. Hear how Ravi fosters a culture of curiosity to deliver winning outcomes time and again.
Key Topics Discussed in This Episode
Key topic #1
Ravi’s foundational approach to building trust and alignment among cross-functional teams, ensuring every stakeholder—from UX to engineering—owns the product vision and stays laser-focused on delivering real value.
Key topic #2
The “structured curiosity” framework Nextria uses to explore emerging opportunities, from cutting-edge AI features to refining legacy systems, and how it accelerates discovery without derailing ongoing priorities.
Key topic #3
Strategies for staying nimble when the market throws you curveballs, including data-driven pivots and transparent communication that galvanizes teams instead of causing chaos.
Why Listen to This Episode?
In this thought-provoking episode, you’ll gain:
Real-world tips on leading product teams through changing markets
A blueprint for harnessing curiosity as a competitive advantage
Methods for balancing bold experimentation with disciplined execution
Insights on building a trust-centered culture that drives innovation
Discover how one CPO’s obsession with customer needs shapes every product decision.
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In this episode of Productside Stories, Sahara Muradi, VP of Product Management at Office Space Software, shares her journey from consulting to leading product teams across major industries like hospitality, sports, and workplace planning.
She discusses the biggest challenges product managers face today, including prioritization, stakeholder alignment, and balancing business outcomes with user needs. If you’re looking to elevate your career in product management, this conversation is packed with actionable insights.
Key Topics Discussed in This Episode
Key topic #1
How Sahara transitioned from consulting to product leadership – Lessons from her early career that shaped her approach to product management.
Key topic #2
The art of ruthless prioritization – How to balance competing demands from stakeholders, customers, and business goals.
Key topic #3
How to build credibility and influence in product leadership – The mindset shifts needed to lead cross-functional teams and drive impact.
Why Listen to This Episode?
In this thought-provoking episode, you’ll gain:
Learn how to navigate a career transition into product leadership.
Discover frameworks for making smarter prioritization decisions.
Understand how to use stakeholder alignment to drive better product outcomes.
Get practical career advice for women in product leadership.
This episode is a gem for product managers who want to refine their approach to leadership in the discipline.
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What does it take to build a product from nothing?
Scott Jones, VP of Product at Realeyes, shares his journey from analyst to product leader, the mindset shifts required to navigate ambiguity, and how to validate ideas in real time. If you’ve ever struggled with imposter syndrome in a leadership role or wanted a seat at the table for big product decisions, this episode is packed with insights you won’t want to miss.
Key Topics Discussed in This Episode
The Art and Science of Product Leadership
Scott explains how his background in film, music, and economics shaped his approach to product management, and why creativity and structure go hand in hand when building products from scratch.
Managing Uncertainty: The Zero to One Playbook
From handling imposter syndrome to validating ideas quickly, Scott shares how he builds confidence while leading new product initiatives – without waiting for perfect information.
Experimentation, Sales, and the Power of Storytelling
Why every product manager needs to be closer to sales, and how storytelling and strategic validation drive better decision-making in early-stage product development.
Why Listen to This Episode?
In this thought-provoking episode, you’ll gain:
A blueprint for navigating ambiguity – how to make decisions even when you don’t have all the answers.
Lessons in leadership – how Scott transitioned from individual contributor to leading product and strategy at an AI company.
Tips on experimentation and validation – how to gather the right signals before committing resources.
A behind-the-scenes look at AI-powered identity verification – Scott’s latest work at Realize and how it’s transforming fraud prevention.
If you’re a product manager who wants to skill up your leadership game and own your decisions confidently, this episode is for you.
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In this episode of Productside Stories, Rina Alexin sits down with Elena Leonova, CPO at Spryker, to dive into the challenges of managing platform products. Elena shares her journey from business analyst to product leader, breaks down the complexities of platform management, and reveals how to make strategic decisions that move the needle. If you’re tackling platform products or scaling B2B solutions, this episode delivers practical insights you can put to work right away.
Key Topics Discussed in This Episode
Key topic #1
Navigating Platform Complexity
Learn how platform products differ from traditional offerings and the critical considerations for success.
Key topic #2
Effective Decision-Making in Product Management
Discover Elena’s approach to prioritization and stakeholder alignment to create real business impact.
Key topic #3
Career Growth in Product Management
Get inspired by Elena’s unconventional career path and her advice for aspiring product leaders.
Why Listen to This Episode?
In this thought-provoking episode, you’ll gain:
A deeper understanding of platform product challenges and how to tackle them. Practical frameworks for making strategic product decisions with multiple stakeholders. Leadership insights from a CPO who’s scaled product teams globally. Tips on how to position yourself for success in your PM career.
This is your opportunity to learn from one of the top voices in product management and keynote speaker for an 800+ audience.
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Pricing is a strategy. In this episode, Rina Alexin sits down with Peter Moot, Co-founder of Promi and former Lead PM at Uber, to uncover how product managers can use pricing to deliver more value and drive long-term success. Learn about personalized pricing, AI-driven strategies, and how to avoid the biggest pricing mistakes that product leaders make.
Key Topics Discussed in This Episode
Key topic #1
Why Pricing Needs a Seat at the Product Table
Peter discusses how pricing decisions shape customer behavior and business outcomes.
Key topic #2
The Role of AI in Personalized Pricing
Learn how AI tools can help you optimize pricing strategies without massive data sets.
Key topic #3
B2B vs. B2C pricing strategies
Explore what product managers in both sectors can learn from each other.
Why Listen to This Episode?
In this thought-provoking episode, you’ll gain:
Practical insights on using pricing as a growth lever
Tips on avoiding pricing mistakes that hurt profitability
A framework for applying AI to pricing decisions
Lessons from Peter’s time at Uber on running data-driven experiments
Stop guessing on pricing. Start driving impact. Tune in to this episode and reshape your approach to profitability.
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This week on Productside Stories, host Rina Alexin sits down with Abner Rosales, Senior Director of Product Management Analytics at Experian. With a career spanning global teams and platforms generating millions in revenue, Abner shares his expertise on team-building, decision-making, and driving innovation in the fast-paced world of product management.
For product managers aiming to lead teams or aspiring professionals curious about risk management and data strategy, this episode offers actionable advice and real-world stories to guide your career growth.
Key Topics Discussed in This Episode
Hiring and Developing High-Performing Product Teams
Abner reveals how to hire the right talent for your team, nurture leadership potential, and balance technical expertise with soft skills like emotional intelligence. He explains what it takes to create a team that delivers exceptional, effective results.
Making Smart, Data-Driven Decisions
Decision-making can make or break your product, especially when data is involved. Abner dives into governance strategies and the importance of validating user needs to avoid costly mistakes.
Overcoming Product Challenges and Failures
Every product journey has its pitfalls. Abner shares real-world examples of navigating failures, spotting unvalidated solutions, and prioritizing effectively on roadmaps to stay ahead of the curve.
Patience and Long-Term Career Planning
Why is patience the ultimate career hack? Abner explains how thinking long-term and building a clear strategy can help product professionals unlock leadership roles and grow their impact.
Why Listen to This Episode?
In this thought-provoking episode, you’ll gain:
Practical tips for building and scaling product teams.
Insights into balancing innovation with governance and end-user needs.
Leadership lessons for identifying potential in your team and fostering growth.
Real-world strategies for navigating career challenges and driving results.
This episode is packed with advice and stories you can apply directly to your product management journey today.
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