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Products to Profits with Sarah J Cross
Sarah Cross
87 episodes
5 hours ago
Helping creative product based entrepreneurs build & scale a thriving business
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Entrepreneurship
Business
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All content for Products to Profits with Sarah J Cross is the property of Sarah Cross and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Helping creative product based entrepreneurs build & scale a thriving business
Show more...
Entrepreneurship
Business
Episodes (20/87)
Products to Profits with Sarah J Cross
How to use Etsy to strategically grow your revenue as an online product business owner with Monica Little

In this exciting episode, Sarah chats with the incredible Monica Little, the founder of Monica Little Coaching. Monica is a renowned business coach, focusing on product-based businesses and their successful presence on Etsy. With her wealth of knowledge and expertise, she shares invaluable strategies to help you establish and expand your online product business effectively. And today, she will share with us some valuable insights and practical tips to help listeners maximise their Etsy presence. From selecting the right products for Etsy to setting up a successful store and overcoming common challenges, Monica offers expert guidance that can transform your Etsy game.

She shares:

  1. Her background and journey into business coaching

  2. Identifying the ideal products for Etsy and understanding their suitability for the platform

  3. Five key recommendations for setting up an effective Etsy store as a product business

  4. Common mistakes observed in Etsy stores and how to avoid them

  5. Strategies to leverage Etsy for business growth and increased revenue

  6. Exploring potential roadblocks on Etsy and actionable solutions for business owners

You can connect with Monica Little here https://www.monicalittlecoaching.com/On Instagram @monicalittlecoaching

Check out The Creative Product Institute: https://www.creativeproductinstitute.com

Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ

Follow Sarah on Instagram: @sarahjcross_official

Check out Sarah's website: https://www.sarahjcross.com

Show more...
2 years ago
42 minutes 49 seconds

Products to Profits with Sarah J Cross
How to increase your sales through a strategic Shopify website with Diana Simpson from Simpsons Web Design

In this episode, we are thrilled to have Diana Simpson, founder of Simpsons Web Design, a Shopify expert and web strategist, as our guest. Diana shares her insights on leveraging Shopify websites to increase sales for businesses. And today, she’s going to share with us how web design is important in today’s business world.

She also shares:

  1. More about her background and how she got started in the business

  2. What are the essential details to put on a website

  3. What are some of the biggest challenges business owners face when it comes to their website design

  4. Diana’s recommendations for increasing sales to a Shopify website

You can connect with Diana Simpson here https://simpsonswebdesign.com/On Instagram @simpsons_webdesign

Check out The Creative Product Institute: https://www.creativeproductinstitute.com

Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ

Follow Sarah on Instagram: @sarahjcross_official


Check out Sarah's website: https://www.sarahjcross.com

Show more...
2 years ago
19 minutes 7 seconds

Products to Profits with Sarah J Cross
How to harness the power of your brand to captivate your dream customers with Rachel Reiter from Hopscotch Branding Studio

In this episode, we had the pleasure of hosting Rachel Reiter, founder of Hopscotch Branding Studio, a renowned expert in branding and design. Rachel shares her insights on how businesses can effectively harness the power of their brand to captivate their dream customers. And today, she’s going to share with us how branding is important in today’s business world.

She shares:

  1. More about her background and how she got started in the business

  2. Most common mistakes that business owners make in branding

  3. Why is branding important

  4. The three powerful ways the business can demonstrate their personalities through their branding

  5. Her advice to new business owners on what they need to do to resonate their message with their branding

You can connect with Rachel Reiter here https://www.rachelreiter.com/On Instagram @rachelreiter_brandmentor

Check out The Creative Product Institute: https://www.creativeproductinstitute.com

Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ

Follow Sarah on Instagram: @sarahjcross_official


Check out Sarah's website: https://www.sarahjcross.com

Show more...
2 years ago
29 minutes 6 seconds

Products to Profits with Sarah J Cross
Living with ADHD and thriving in business

In this episode, Sarah is chatting with Tanya Ambrosini from Botanist Aromatherapy. She is the founder and creative behind her business. She is an incredible woman who thrives in business with ADHD. And today, she’s going to share with us how entrepreneurs and individuals can succeed with ADHD despite the challenges that they may face in the world of business.

She shares:

  1. More about Botanist Aromatherapy

  2. Why self-care is so important

  3. The biggest successes and challenges that she and her business have encountered so far, especially with ADHD

  4. How she navigated the world of business with ADHD

  5. The strategies that made the most significant impact on her success

You can connect with Tanya Ambrosini here https://botanistaromatherapy.com/On Instagram @botanist.aromatherapy

Check out The Creative Product Institute: https://www.creativeproductinstitute.com

Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ

Follow Sarah on Instagram: @sarahjcross_official


Check out Sarah's website: https://www.sarahjcross.com

Show more...
2 years ago
32 minutes 10 seconds

Products to Profits with Sarah J Cross
Successful Artist Collaboration with Victoria McGrane from The Scenic Route

In this episode, Sarah is chatting with Victoria from The Scenic Route, who is an artist and surface pattern designer. She works with multiple product-based businesses to help them create unique patterns and brand designs. And today, she’s going to share with us her extraordinary journey in her business so far.


She shares:

  1. More about The Scenic Route

  2. What has the journey looked like so far

  3. The Scenic Route's biggest successes so far 

  4. What strategies have made the biggest impact on their success

  5. Things to focus on the most that are going to give new business owners the biggest results

  6. Three things to consider when collaborating with an artist

You can connect with Victoria here https://thescenicroute.com.au/On Instagram @thescenicroute_studio

Check out The Creative Product Institute: https://www.creativeproductinstitute.com

Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ

Follow Sarah on Instagram: @sarahjcross_official


Check out Sarah's website: https://www.sarahjcross.com

Show more...
2 years ago
24 minutes 1 second

Products to Profits with Sarah J Cross
Brand Thought Leadership with Nell Casey from Fete Creative

In this episode, Sarah is chatting with Nell Casey, who is a brand strategist and e-commerce copywriter. She works with online brands to help them create unique personalities, tell their story, and connect with customers online. And today, she’s going to share with us how thought leadership can help in today’s business world.

She shares:

  1. More about brand thought leadership

  2. Why brand thought leadership is the perfect strategy for an e-commerce business

  3. The hints for business owners to consider brand thought leadership 

  4. The steps to figuring out brand thought leadership strategy for businesses

  5. Some examples of brand thought leadership in action

  6. How she helped other business owners achieve these strategies for their businesses

You can connect with Nell Casey here https://fetecreative.com.au/On Instagram @fetecreative

Check out The Creative Product Institute: https://www.creativeproductinstitute.com

Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ

Follow Sarah on Instagram: @sarahjcross_official


Check out Sarah's website: https://www.sarahjcross.com

Show more...
2 years ago
27 minutes 29 seconds

Products to Profits with Sarah J Cross
10 tips to turn your customers into repeat buyers

In this episode, Sarah shares the power of ensuring that your customers have a positive experience from the moment they interact with your brand could keep them buying from you. Are you looking for strategies and tips to retain your customers or do you just want to keep them buying? Get ready to turn your customers into repeat buyers with this episode!

She shares:

  1. 10 tips about turning your customers into repeat buyers
  2. How keeping in touch with your customers can be beneficial to your business

Check out The Creative Product Institute: https://www.creativeproductinstitute.com

Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ

Follow Sarah on Instagram: @sarahjcross_official

Check out Sarah's website: https://www.sarahjcross.com

Show more...
2 years ago
16 minutes 51 seconds

Products to Profits with Sarah J Cross
Financial strategies and cashflow for small businesses with Amy Bajada

In this episode, Sarah is chatting with Amy, a Financial Coach. And today, she’s going to share with us how she helps small businesses think big, her extraordinary journey in her business so far, the challenges she faced and how she navigated them to reach her business's success.

She shares:

  1. More about her business as a financial coach
  2. What has the journey looked like so far in her business?
  3. Amy’s biggest successes so far
  4. How is it important to understand the business cash flow of a startup
  5. The strategies that have made the biggest impact on her business success
  6. Her recommendations to new business owners and the important things to focus on to be able to reach success in their business
  7. The importance of a financial coach in a small business


You can connect with Amy here https://amybajada.com.au/
On Instagram @amybajada_coaching and Facebook Financial Coach - Amy Bajada

Check out The Creative Product Institute: https://www.creativeproductinstitute.com

Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ

Follow Sarah on Instagram: @sarahjcross_official

Check out Sarah's website: https://www.sarahjcross.com

Show more...
2 years ago
26 minutes 33 seconds

Products to Profits with Sarah J Cross
How bad reviews can be good for your product brand to build customer trust

In this episode, Sarah chats about negative reviews, and how to handle them, both mentally and for your business. Most importantly, how they can actually benefit your business! If you have trouble dealing with negative reviews and "bad" feedback, then this episode is for you!

She shares:

  • Top 3 reasons why bad reviews can be good for your business
  • How to build brand trust and loyalty by turning bad reviews into an opportunity to grow your business 


Check out The Creative Product Institute: https://www.creativeproductinstitute.com

Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ

Follow Sarah on Instagram: @sarahjcross_official

Check out Sarah's website: https://www.sarahjcross.com

Show more...
2 years ago
14 minutes 14 seconds

Products to Profits with Sarah J Cross
Successful Artist Collaboration with Carmel from Aroma Pot

In this episode, Sarah is chatting with Carmel from Aroma Pot. And today, she’s going to share with us her extraordinary journey in her business so far, the challenges she faced and how she navigated them to reach her business's success.

She shares:

  1. The biggest challenges of her business and how she managed to overcome them
  2. The strategies that have made the biggest impact on her business success
  3. Her recommendations to new business owners and the important things to focus on to be able to reach success in their business
  4. How she created and succeeded with her artist collaboration
  5. The next big thing to watch out for at Aroma Pot

You can connect with Carmel here https://aromapot.com.au/
On Instagram @aromapotcandles

Check out The Creative Product Institute: https://www.creativeproductinstitute.com

Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ

Follow Sarah on Instagram: @sarahjcross_official

Check out Sarah's website: https://www.sarahjcross.com

Show more...
2 years ago
13 minutes 31 seconds

Products to Profits with Sarah J Cross
What It Takes To Have A Successful Product Business with Julia Stafford from Jujo Baby

In this episode, Sarah is chatting with Julia Stafford from Jujo Baby. And today, she’s going to share with us her extraordinary journey in her business so far, the challenges she faced and how she navigated them to be able to reach the success of her business.

She shares:

  1. More about Jujo Baby
  2. Jujo Baby’s biggest successes so far
  3. The biggest challenges of her business and how she managed to overcome them
  4. The strategies that have made the biggest impact on her business success
  5. Her recommendations to new business owners and the important things to focus on to be able to reach success in their business
  6. The next big thing to watch out for at Jujo Baby

You can connect with Julia here https://www.jujobaby.com.au/
On Instagram @jujobaby

Check out The Creative Product Institute: https://www.creativeproductinstitute.com

Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ

Follow Sarah on Instagram: @sarahjcross_official

Check out Sarah's website: https://www.sarahjcross.com

Show more...
2 years ago
21 minutes 33 seconds

Products to Profits with Sarah J Cross
Are limiting beliefs holding you back in your business?

In this episode, Sarah shares about limiting beliefs that are holding entrepreneurs back in business and tactics on how to overcome these. She speaks about how her own limiting beliefs affected her and how she overcame them. Is your fear of success holding you back? Are your limiting beliefs causing you to fear success? This episode is for you!

She shares 3 tactics to overcome limiting beliefs:

  1. Articulate what has been true in the past
  2. Turn those limiting beliefs into powerful beliefs
  3. Reflect on what to do if the thing that you fear does happen

Check out The Creative Product Institute: https://www.creativeproductinstitute.com

Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ

Follow Sarah on Instagram: @sarahjcross_official

Check out Sarah's website: https://www.sarahjcross.com

Show more...
2 years ago
19 minutes 2 seconds

Products to Profits with Sarah J Cross
The Power of Thinking Big In Your Small Business

In this episode, Sarah shares the power of thinking big in small business. Did you often think small because it's comfortable and familiar? Are you hesitant to push yourself, dream large, and pursue your goals? Whether you're looking to boost sales, broaden your market, or simply advance your business, this episode is for you!

She shares:

  1. Top 4 big businesses that have incredible success and how to learn from their success
  2. 5 simple tips and theory to practice in achieving success by thinking big

Check out The Creative Product Institute: https://www.creativeproductinstitute.com

Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ

Follow Sarah on Instagram: @sarahjcross_official

Check out Sarah's website: https://www.sarahjcross.com

Show more...
3 years ago
15 minutes 14 seconds

Products to Profits with Sarah J Cross
Using brand collaborations to grow your business with Jess Ruhfus

In this episode, Sarah is chatting with Jess Ruhfus. She is a collaboration strategist and founder of Collabosaurus. Jess helps brands partner together and grow their reach and build their business through impactful collaborations. And today, she’s going to share with us her tips and tricks.

She shares:

  1. Why is collaboration so important for growing your business and brand
  2. Top tips for finding the perfect brand collab match
  3. Besides social media, what else can a brand collaboration offer for marketing
  4. Her favourite strategies that she has seen used between brands
  5. Top tips for keeping a healthy relationship between businesses during a collaboration
  6. How to decide on what to offer and gain in return during a brand collaboration

You can connect with Jess here https://collabosaurus.com/
On Instagram @collabosaurus

Check out The Creative Product Institute: https://www.creativeproductinstitute.com

Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ

Follow Sarah on Instagram: @sarahjcross_official

Check out Sarah's website: https://www.sarahjcross.com

Show more...
3 years ago
24 minutes 3 seconds

Products to Profits with Sarah J Cross
How to turn impactful products into lifelong profits with Kate McDonald

In this episode, Sarah is chatting with Kate McDonald from Meant To Biz. She is a Launch
Strategist, Business Coach and founder of Meant To Biz. Kate helps eCommerce businesses
grow their profit through impactful launch strategies. And today, she’s going to share with us her
tips and tricks.


She shares:

  • Why a launch strategy is so essential to a successful product
  • Top tips for creating engaging social media content for a product launch
  • What else can you do to launch a product successfully 
  • What are her favourite strategies that she has used in the past for her own product
    launches
  • Top tips for keeping a healthy mindset during a product launch


You can connect with Kate on Instagram https://www.instagram.com/meant.to.biz/


Check out The Creative Product Institute: https://www.creativeproductinstitute.com


Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts):
https://apple.co/33oJiAQ


Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com

Show more...
3 years ago
28 minutes 59 seconds

Products to Profits with Sarah J Cross
Facebook Ads & Getting Your Online Store Ready for Paid Advertising with Anna from Flourish Digital

In this episode, Sarah is chatting with Anna Shiply from Flourish Digital. She is an Ecommerce Growth Specialist. Anna helps eCommerce businesses grow their brand and profit with the use of Facebook Ads, and helping to optimise their store to make the most of their Facebook Ads strategy. 

She shares: 

⚡ How to create engaging Facebook ads 

⚡ How to optimise your online store when driving traffic through Facebook ads. 

⚡ How to use an audit to your benefit 

⚡ How to grow your audience and increase sales, besides Facebook Ads 


You can connect with Anna here https://buff.ly/3wbHgUm and on Instagram @flourishdigital_

Show more...
3 years ago
30 minutes 38 seconds

Products to Profits with Sarah J Cross
My 4 tips for running 2 businesses without burning out

In this episode, Sarah shares her journey from her early entrepreneur days when she went through burnout, before learning how to manage her time, and work smarter not harder. Now she runs two businesses from home, and is sharing her tips and tricks on her she keeps balance in her life.

She shares:

  • How to prioritise your time
  • Creating a weekly schedule
  • Programs I love to use to keep everything on track
  • Avoiding burnout
  • The essential aspect of taking breaks
  • Why you should avoid multitasking
  • Not overscheduling your time
  • Learning the art of outsourcing


Check out The Creative Product Institute: https://www.creativeproductinstitute.com

Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ

Follow Sarah on Instagram: @sarahjcross_official

Check out Sarah's website: https://www.sarahjcross.com

Show more...
3 years ago
20 minutes 26 seconds

Products to Profits with Sarah J Cross
The Power of Relationship Marketing

In this episode, Sarah shares why it is so important to focus on retaining your current customers, rather than always seeking new buyers

She shares:

  • The top 5 benefits of relationship marketing
  • how to build your ROI through customer retention 
  • and how to create relationships with stockists

Check out The Creative Product Institute: https://www.creativeproductinstitute.com

Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ

Follow Sarah on Instagram: @sarahjcross_official

Check out Sarah's website: https://www.sarahjcross.com

Show more...
3 years ago
24 minutes 32 seconds

Products to Profits with Sarah J Cross
Top Signs You Need to Start Outsourcing with Sarah J Cross

In this episode, Sarah shares how to know when it’s time to start outsourcing and not feel overwhelmed by the process. Are you struggling to let go and delegate? Are you focusing on non-income generating tasks? Are you tired of doing the same draining tasks? This episode is for you!

She shares:

  • How to recognise the common signs that it’s time to outsource
  • Where to begin delegating tasks
  • Finding the joy in outsourcing
  • Building systems to simplify your life

Check out The Creative Product Institute: https://www.creativeproductinstitute.com

Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ

Follow Sarah on Instagram: @sarahjcross_official

Check out Sarah's website: https://www.sarahjcross.com

Show more...
3 years ago
14 minutes 40 seconds

Products to Profits with Sarah J Cross
Going Global - How to Sell your Products Internationally with Sarah J Cross

In this episode, Sarah shares her best advice to grow your business and sell your products internationally to increase your brand awareness and overall profitability.

She shares:

  • Where to get started when going global
  • How to support international buyers
  • The difference between a sales agent and a distributor
  • How to deal with payments from abroad
  • How to grow your e-commerce business internationally
  • Managing the logistics and shipping regulations

Check out The Creative Product Institute: https://www.creativeproductinstitute.com

Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ

Follow Sarah on Instagram: @sarahjcross_official

Check out Sarah's website: https://www.sarahjcross.com

Show more...
3 years ago
26 minutes 20 seconds

Products to Profits with Sarah J Cross
Helping creative product based entrepreneurs build & scale a thriving business