In this episode I explain the importance of Customer Obsession and decision making in Product Management. Startups, mid-companies large corporations they all focus on being customer-focused companies and put their customers first in terms of sales marketing, services and product development. However in an arena of bloody competition, the competitive landscape eventually equalized and the customer focused strategy is no longer a differentiator. To better understand customer obsession I show case Netflix as a company which continuously proves to be customer focused.
This episode defines the marketplace platforms and elaborates the challenges and journey that companies like Uber, Airbnb, Lyft go through. I specifically elaborate the impact of network effect, different types of supply, two sided incentives etc. The content has been created through reading the great blog of the first Airbnb PM Jonathan Golden called "Four Questions Every Marketplace Startup Should Be Able to Answer" on Medium
As a Product Manager it is very important to understand why the users might have issues while using your platform. In this episode I give concrete examples on different industry spaces such as e-commerce, mobile etc. and solutions on how to find out what's bothering your users in order to fix it.
In this episode, I explore the importance of predictive analytics in Product Management and businesses as a whole. I further elaborate on the importance of predictive analytics in optimizing marketing campaigns, detecting fraud, improving operations and reducing risks. Enjoy it :)
In this episode I will be exploring the importance of Product analytics. Product analytics allow companies to fully understand how users engage with what they build. It is especially useful for technology products where teams can track users' digital footprints step-by-step to see what they like or dislike and what leads them to engage, return, or churn.
In this episode I explore ways to clearly and effectively establish new product launch and product position. A successful product launch creates immediate opportunities for sales, VAR, and distributor channels. The role of the Product Manager is to understand different phases and how to deal with uncertainty during product launch.