In this episode, Thomas Hartmann sits down with Marty Cagan to discuss his latest book, TRANSFORMED, and what it takes for companies to successfully shift to a Product Operating Model. Marty shares his insights on leading organizational change, the critical role of leadership, and how product teams can drive meaningful transformation from within.

We cover everything from CPO strategies to the impact of AI on product teams, plus the key differences between European and American companies navigating this journey.

What You’ll Learn in This Episode

🎯 What Marty aims to achieve with TRANSFORMED
📚 An overview of the book's key concepts
🤝 Bridging the gap between Tech and the rest of the company
🔑 Solutions and advice for CPOs
🏗️ How to initiate and sustain company-wide change
🛠️ Marty’s approach to driving transformation
🔄 Navigating Top-Down vs. Bottom-Up change
👥 The critical role of the CEO in product transformation
🚀 How PMs and POs can drive change from within
❤️ Winning hearts and minds to build trust and momentum
🤖 The role of AI in modern product transformations
🌍 Differences between European and American companies in product evolution
🔄 Final thoughts and key takeaways from Marty

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