Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.
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Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.
Everything changes: M&A lessons from a PMM leader, with Nupur Bhade Vilas
Product Marketing Life
37 minutes 33 seconds
2 weeks ago
Everything changes: M&A lessons from a PMM leader, with Nupur Bhade Vilas
In this episode, Nupur Bhade Vilas, Head of PMM at Kustomer, shares how she transitioned from engineering to product marketing, using organization, detailed notes, and AI tools to drive success.
She reflects on leading marketing through major transitions – like Twilio’s SendGrid acquisition and Kustomer’s rebrand – highlighting the importance of trust, clear communication, and team alignment during change.
Nupur also offers advice for PMMs navigating mergers: seek clarity, use AI as a thought partner, and advocate for your growth.
Product Marketing Life
Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.
