This is the official end of the product bakery. Thanks to everyone who followed us for 4 years!
Tune in one last time!
If you want to stay in touch let's connect on LinkedIn:
Christian: https://www.linkedin.com/in/christianstrunk/
https://www.christianstrunk.com/
https://www.solopreneur-coaching.com/
Alex:
-SUMMER BREAK UNTIL MID OF AUGUST-
Is innovation dead? Do companies even innovate or just re-use and refine existing innovation?
This week, we discuss the necessity of innovation and what companies and teams can do to move forward.
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In this episode, Alex coaches Christian on how to create a holistic design and brand system that can be applied consistently across multiple channels.
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Spoiler: This episode might be disturbing and might change your point of view on how product people and organizations should work...
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We discussed the current situation in the hiring and job market, addressing why hiring processes often drag on and the challenges encountered by both parties.
This is particularly hard when either a candidate or a company realizes, late in the hiring process, that there isn't a good fit.
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Check out our latest episode where we break down what makes product marketing truly effective.
We tackle the question of when marketing crosses the line into overselling, pointing out that it happens when your message doesn't match your product's real value.
Tune in for practical tips on keeping your marketing on track with what your product brings to the table.
Don't miss out!
Copy Writing Article:
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Even though we started talking about Jira and project management we've ended up on a crucial topic: Expanding product lines vertically and horizontally. We discussed the specific example of "True Fruits" a smoothie producer and some of their new products failed.
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A new generation is arising. Generation Alpha (A).
How will these people (children) develop and how do you address marketing and brand building for younger generations?
Is it ethically "correct" to target younger people?
Tune in to learn more.
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This time, we talked about the current state of the tech world. We discussed what's happening behind the scenes based on general bad experiences with products, customer services, and more.
Will the internet explode? Tune in to learn more.
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Branding is more important than ever, whether for yourself or your company. In this episode,
Alex coaches Christian on the essentials of branding. Together, they discuss everything from crafting a clear mission statement to choosing the perfect color scheme for your brand.
Dive into our 'brand' new episode to discover Alex's approach to branding and how you can apply these strategies to your own brand.
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Alex says you can't predict the future, but you can learn a lot by watching how users behave. In this episode, we explore how observing user behavior helps us spot patterns and make educated guesses about what's next.
Tune in to discover our research insights.
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In this episode, we dive into the nuances of A/B testing, guided by Christian's latest side project.
Alex shares his insights on conducting effective A/B testing, striking the perfect balance between thorough testing and decisive action.
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This time we dive into the new possibilities to quickly build products with automation tools like make.com, and zapier.com, in combination with AI tools.
This fast way to build MVPs and prototypes accelerates the whole process of shipping and testing products.
Tune in to learn more!
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In today's episode, titled "The Vision-Based Product Strategy," our hosts Alex and Christian tackle the challenges and importance of having a clear product vision. They discuss the common pitfalls of defining a vision and how it can lead to misalignment within the company. Christian challenges the traditional approach of creating a single inspiring sentence and emphasizes the significance of also including the "what" and the "why" in the product vision. The conversation evolves into distinguishing between a company's mission and its vision, and how these two aspects need to be aligned to drive success. Get ready for an insightful discussion filled with practical advice on crafting a strong product vision.
What we've covered:
(00:02:34) Defining an inspiring, world-changing vision.
(00:04:18) Product vision = future state and covers the what and why
(00:07:53) The mission in concise sentences.
(00:10:30) Vision and missions in multiproduct companies
(00:14:59) Alignment with input from teams.
Blog Article: https://www.product-bakery.com/blog/product-vision-strategy
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In today's episode, we dive into the world of Chief Product Officers and explore what sets apart the effective ones from the ineffective ones. Drawing from our recent conversations with CPOs from around the world, we discuss the differences between European and US CPOs, the impact of culture and leadership styles, and the key ingredients for success in this role. So grab your favorite pastry and join us as we uncover the secrets to being a top-notch CPO.
What we've covered:
(00:02:33) CPO's role in companies and European culture.
(00:06:32) Cultural differences and leadership styles impact teams.
(00:10:09) Trust, autonomy, growth, and teamwork for CPOs.
(00:11:07) Product strategy: problem-solving, profitability, and future positioning.
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In today's episode, Alex and Christian shed light on the growing emphasis on tools in the industry, particularly in the realms of design and product management. While tools can be immensely helpful and time-saving, the duo reminds us of the importance of not neglecting the craft itself. Join us as we explore the relationship between tooling, skills development, and the enduring need for human judgment and understanding in the product creation process. So grab your notepads and get ready for some insightful discussions.
What we've covered:
(00:18) Love for software tooling and emerging trends.
(05:17) Tools don't replace understanding and communication.
(09:03) Steve Jobs discovered through books and aesthetics and craftsmanship in product design.
(10:23) Tools change, learn history, study good designers.
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In this episode, Alex and Christian bring you an insightful discussion about a hot topic in the industry. They dive into the recent announcement by the CEO of Airbnb, who boldly stated that the company is moving away from product managers. They explore the implications of this decision and its potential impact on the role of product management. They also share their thoughts on the evolving nature of the product manager role and how organizations can optimize their workforce for efficient product development. Join us as we unpack the CEO's vision for a more design-driven company and the possible implications for the future of product management. Stay tuned for a thought-provoking conversation addressing product managers' role and relevance in today's ever-changing landscape.
What we've covered:
(00:01:56) Apple worked without product managers, interesting discussion.
(00:05:26) Engineering manager enables on-time delivery, overlaps determine role necessity - Apple example.
(00:08:16) Designers and CPMs should work together effectively.
(00:11:44) One person can cover the process, but experts validate.
Product Marketing Episode With Martina (click me)
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We know you might be tired of people talking about AI...
Nevertheless, there are tremendous trends changing the industry and we believe it's important to stay on top of things before...
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Innovation is a word that many companies claim to do. Or, they want to be more innovative by hiring external people, setting up innovation labs, and more. What is innovation though? We took it from there and dove into the definition of innovation as well as what it needs to "do innovation" and how not to do it.
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The summer break is over! We're back with an episode about learning from feedback, news, podcasts, books, and other resources. We don't only talk about how you learn, we talk about how you learn in the right way by taking a wider perspective on things instead of "just adapting" new knowledge.
We've covered:
(00:02:18) Thoughts on podcasting and professional development vary.
(00:03:50) How to absorb information and apply it.
(00:08:16) Understanding problems before chasing solutions is crucial.
(00:12:09) The Coaching Habit: effective learning and adaptation.
(00:14:31) Romans exist, follow us for updates.
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🌍 Website: https://www.product-bakery.com/