In this episode of Process, we sit down with Liv Koennecke, the creative force behind Maison Essentiele — a cult sleepwear label turned ready-to-wear brand that’s redefining luxury on its own terms.

Liv shares the pivotal moments that shaped her journey, from launching with a singular vision for elevated sleepwear to confidently pivoting into fashion-forward, everyday pieces. We explore what it really means to be a small brand in a saturated industry — and why that’s often a superpower.

This episode is a deep dive into:

• The power of authenticity and creative intuition
• Navigating imposter syndrome and decision fatigue as a founder
• Building a strong internal culture and growing a values-driven team
• Product drops, storytelling, and staying visible in a fast-moving digital world
• The nuances of the Australian fashion scene and where Maison Essentiele fits in

Liv speaks candidly about the pressures of being a founder, the importance of community, and the strategy behind collaborations, gifting, and customer connection.

Whether you're building a brand, working in fashion, or navigating your own pivot — this episode is full of grounded insights and honest reflections.

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This episode is sponsored by Remy Wellness. Leave brain fog behind and never miss a workout again!

See you next Tuesday x

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