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Pro AV Today
MarketScale
178 episodes
3 months ago
Ben Thomas sits down with the innovators, leaders, and marketers pushing the AV and Technology industries forward.
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Business
Technology
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All content for Pro AV Today is the property of MarketScale and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Ben Thomas sits down with the innovators, leaders, and marketers pushing the AV and Technology industries forward.
Show more...
Business
Technology
Episodes (20/178)
Pro AV Today
From Kansas to Vegas: Immersive Audio Technology at The Sphere to Bring New Life to The Wizard of Oz for a New Generation
Grammy winner Julianne Jordan shares how The Sphere’s immersive audio technology will bring new life to The Wizard of Oz for a new generation.
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3 months ago
15 minutes 57 seconds

Pro AV Today
Lifelike and Headset-Free: HP’s New Spatial Conferencing Tech Aims to Revolutionize Remote Work
Immersive conferencing technology is transforming digital meetings. In the latest episode of Pro AV Today, HP's Brian Phillips explains how spatial experiences are bringing people closer.
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3 months ago
17 minutes 26 seconds

Pro AV Today
AV’s Expanding Role in Healthcare: How AV Tech Is Easing Nurse Burnout and Boosting Care
Healthcare systems are under immense pressure to enhance patient experiences, improve outcomes, streamline operations, and address significant staffing shortages. The strain on the workforce is undeniable — the Bureau of Labor Statistics reported that hospital employment dropped by nearly 100,000 between February 2020 and September 2021. In fact, nearly one-third of healthcare professionals considered leaving the field during the pandemic. As hospitals continue to grapple with these workforce gaps, the demand for technology-driven solutions has never been greater. From remote patient monitoring to streamlined communication platforms, AV solutions are increasingly vital in helping care teams do more with less while maintaining high standards of care. But how exactly can AV professionals align their capabilities with the complex and risk-averse world of healthcare without overreaching or underdelivering? On this episode of Pro AV Today, host Ben Thomas is joined by Mike Dermont, Healthcare Solutions Leader at Diversified, for a discussion on how the AV industry can better serve the healthcare market. The two discuss current challenges, best practices for integration, and the importance of customizing solutions to meet the specific needs of clinical environments. The conversation delves into… How AV is helping shift healthcare from a transactional model to a relationship-based journey by supporting personalized, comforting, and responsive patient environments. How technologies such as remote monitoring, PTZ cameras, and integrated nurse call systems enable clinical teams to manage more patients efficiently, reducing burnout and improving care quality. The success in healthcare AV requires more than technology. It demands collaboration with risk, infosec, clinical, and legal teams to meet stringent HIPAA and cybersecurity standards. Mike Dermont is the Healthcare Solutions Leader at Diversified, a global technology integrator. He has over two decades of experience spanning emergency medical transport and healthcare consulting. Dermont brings a holistic understanding of patient care delivery and operational transformation. At Diversified, he spearheads AV strategy for hospitals and life sciences clients, helping them align technology investments with care quality and business goals.
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4 months ago
19 minutes 28 seconds

Pro AV Today
Balancing Innovation and Mission: Navigating the Security Industry Transformation Amid Risk and Growth
Acre Security CEO Kumar Sokka shares how the security industry transformation is balancing innovation, AI, and growth while minimizing risk.
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4 months ago
21 minutes

Pro AV Today
Balancing Innovation and Mission: Navigating the Security Industry Transformation Amid Risk and Growth
Acre Security CEO Kumar Sokka shares how the security industry transformation is balancing innovation, AI, and growth while minimizing risk.
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4 months ago
21 minutes

Pro AV Today
AV Anywhere: Portable AV Systems Are Now Essential for Mission-Critical Response in Unpredictable, Connectivity-Challenged Environments
Dan Marcus and Rory McCabe unpack how portable AV systems deliver seamless communication in high-pressure environments as mission-critical demands rise on this episode of Pro AV Today.
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4 months ago
19 minutes 23 seconds

Pro AV Today
Marketing to a New Generation of B2B Buyers
With Gen Z gradually stepping into B2B decision-making roles, marketers across many industries are confronting a major pivot point: the storytelling strategies that appealed to previous generations no longer resonate on their own. According to several studies, Gen Z generation is expected to make up over 30 percent of the workforce by 2030 and will undoubtedly account for a significant portion of B2B buyers in the coming years. These digital natives will also expect brand authenticity, seamless experiences, and messaging that goes beyond traditional product specs. As the face of B2B buyers change, how should brands recalibrate their strategies to reach a generation that was raised on YouTube, TikTok, and brand purpose? And what does it take to build relevance with younger professionals who have their expectations shaped by consumer-grade experiences? On this episode of “Pro AV Today,” host Ben Thomas is joined by Derek DuPont, Senior Manager of Brand and Corporate Marketing at QSC, for a discussion on navigating the changing dynamics of B2B marketing. Having years’ worth of experience spanning public universities, agencies, startups, and AV tech, DuPont shared a few of his insights on building meaningful connections with Gen Z while also preserving the legacy and integrity of established brands. In their conversation Thomas and DuPont examined: Gen Z expectations and how they look to brands to lead with authenticity and values before product specs, which forces marketers to craft narratives that answer who a company is, not just what it sells. How consistency across all buyer journey touchpoints is essential for building trust with younger B2B audiences. Why legacy brands in particular need to evolve their storytelling by building on their historical strengths while adapting to the expectations of a digitally fluent, socially conscious generation. Derek DuPont is the Senior Manager of Brand and Corporate Marketing at QSC, where he leads initiatives that bridge brand strategy with audience engagement. He has a diverse background in agency work, higher education, and AV technology. DuPont also brings a multifaceted perspective to B2B marketing. He is known for championing authentic storytelling and data-driven brand evolution in both traditional and emerging markets.
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6 months ago
20 minutes 28 seconds

Pro AV Today
Understanding the Infrastructure of Data Centers
6 months ago
34 minutes 17 seconds

Pro AV Today
Using Technology to Elevate Hospitality
6 months ago
27 minutes 40 seconds

Pro AV Today
Talking Recruiting, Retention and Everything in Between for the AV Industry
Kim Lonas explores the AV labor shortage and why inclusive hiring, mentorship, and IT skills are key to securing everything the industry needs to thrive.
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7 months ago
10 minutes 9 seconds

Pro AV Today
How AV Integrators Can Face the Challenge of Scaling Their Services
Cory Allen, VP of Services at Exertis Almo, outlines how LinkLab is transforming AV service delivery, enabling integrators to meet growing demand through flexible, scalable support.
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7 months ago
10 minutes 8 seconds

Pro AV Today
Why Shows like E4 are Critical for the Pro AV Industry
Vishal Chhatralia and Dan Smith explore how events like the E4 Experience help the Pro AV industry stay agile, educated, and connected in a rapidly growing market.
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7 months ago
19 minutes 2 seconds

Pro AV Today
Managing Trusted Devices on the Energy Grid with Intertrust
Julian Durand and Ali Hodjat at Intertrust share how energy providers can secure trusted devices in decentralized grid networks on Pro AV Today.
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7 months ago
24 minutes 26 seconds

Pro AV Today
Understanding Modern Energy Infrastructure, Demands, and Resiliency Needs with ABB
ABB leaders John Hayter and Jack Bellissimo explain how electrification, digital substations, and predictive analytics are reshaping modern energy infrastructure as utilities confront capacity constraints and workforce gaps.
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7 months ago
18 minutes 46 seconds

Pro AV Today
Talking Rugged Technology with Panasonic Connect
Panasonic Connect's Mead Pillion joins Pro AV Today to discuss advancements in rugged technology, focusing on how it is evolving to support the mobility, security, and integration needs of today's utility workforce.
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7 months ago
18 minutes 2 seconds

Pro AV Today
Unpacking Practical Applications for AI in Utilities with IBM
Casey Werth joins Pro AV Today to discuss how AI for utilities is transforming operations and driving real savings across the industry.
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7 months ago
26 minutes 7 seconds

Pro AV Today
Data Center Construction Demands Are Surging But Power, Permitting, and Planning Are Holding It Back
Syed Hussain explains the biggest obstacles to data center construction, including power limitations, permitting delays, and the need for long-term planning, and shares how to overcome these challenges in the AI era on Pro AV Today.
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7 months ago
9 minutes 10 seconds

Pro AV Today
Data Center Construction Demands Are Surging But Power, Permitting, and Planning Are Holding It Back
Syed Hussain explains the biggest obstacles to data center construction, including power limitations, permitting delays, and the need for long-term planning, and shares how to overcome these challenges in the AI era on Pro AV Today.
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7 months ago
9 minutes 10 seconds

Pro AV Today
Modern Data Centers Fuel Demand for Flexible Fiber Infrastructure
Brian Riley of Hexatronic dives into how fiber is evolving to serve modern data centers, AI workloads, and rural broadband on Pro AV Today at Connected America 2025.
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7 months ago
17 minutes 4 seconds

Pro AV Today
Future-Proofing Starts Now: Rural Fiber Infrastructure Needs Long-Term Planning
Lance White breaks down the real-world challenges and long-term solutions for rural fiber infrastructure, from workforce gaps to co-op-led broadband rollouts.
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7 months ago
19 minutes 51 seconds

Pro AV Today
Ben Thomas sits down with the innovators, leaders, and marketers pushing the AV and Technology industries forward.