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Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
Steve Humphrey
18 episodes
8 months ago
Principles of Marketing; and Essentials of Marketing podcasts have been recorded by Stephen Humphrey . These podcasts accompany the textbooks Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt, which are published by Pearson Education.
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Education
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All content for Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts is the property of Steve Humphrey and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Principles of Marketing; and Essentials of Marketing podcasts have been recorded by Stephen Humphrey . These podcasts accompany the textbooks Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt, which are published by Pearson Education.
Show more...
Courses
Education
Episodes (18/18)
Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
Influences on Decisions - Psychological
18 years ago
7 minutes 22 seconds

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
Reference Groups
18 years ago
2 minutes 35 seconds

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
Influences on Decisions - Groups
18 years ago
4 minutes 25 seconds

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
Family Groups and Conclusion
18 years ago
3 minutes 31 seconds

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
Types of Problem Solving
18 years ago
4 minutes 17 seconds

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
The Decision Making Process
18 years ago
7 minutes 21 seconds

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
Relationship marketing
18 years ago
2 minutes 11 seconds

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
The external and internal environment
18 years ago
7 minutes 9 seconds

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
Business orientations and emergent orientations
18 years ago
5 minutes 55 seconds

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
What Marketing means
18 years ago
6 minutes 57 seconds

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
Marketing myths
18 years ago
3 minutes 25 seconds

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
The Marketing mix and the scope of Marketing
18 years ago
8 minutes 44 seconds

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
The External Environment
18 years ago
4 minutes 27 seconds

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
Economic Environment
18 years ago
7 minutes 16 seconds

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
Technological Environment
18 years ago
2 minutes 47 seconds

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
Socio-cultural Environment
18 years ago
7 minutes 39 seconds

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
Political Environment
18 years ago
2 minutes 55 seconds

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
What is marketing?
18 years ago
7 minutes 51 seconds

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
Principles of Marketing; and Essentials of Marketing podcasts have been recorded by Stephen Humphrey . These podcasts accompany the textbooks Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt, which are published by Pearson Education.