Joy Ben Hur is a digital creator and storyteller whose voice bridges YouTube, film, and podcasting. She launched her Youtube channel Joyish at 14 years old, as a space to share fashion, lifestyle, art and personal reflection. As a filmmaker, Joy writes and directs, turning intimate themes of belonging and change into cinematic form, most recently for Fluff in her short film titled, Beauty is Nurture. Through her Humble Ego Podcast, Joy holds space for creatives to unpack imperfection, vulnera...
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Joy Ben Hur is a digital creator and storyteller whose voice bridges YouTube, film, and podcasting. She launched her Youtube channel Joyish at 14 years old, as a space to share fashion, lifestyle, art and personal reflection. As a filmmaker, Joy writes and directs, turning intimate themes of belonging and change into cinematic form, most recently for Fluff in her short film titled, Beauty is Nurture. Through her Humble Ego Podcast, Joy holds space for creatives to unpack imperfection, vulnera...
The beauty industry is brutal, for consumers, brands, and founders alike. While glossy on the surface, behind the scenes is a world of numbers, stakeholders, and systems that are rarely discussed. Purpose vs Profit. Expression vs Exploitation. Generosity vs Gatekeeping. In this intimate, live podcast recording from April 2025 in NYC, founder of Fluff, Erika Geraerts speaks openly with beauty journalist and writer Jessica Defino and Bread Beauty founder Maeva Heim. Find Jessica on ...
Eryca Judi Green is a photographer, co-owner at Opmanis & Green, and director of Smith St Bazaar. We have known each other for around a decade, having first met at her furniture store and very quickly becoming close friends. I am inspired by Eryca’s personal style, strong sense of self, and appreciation of all things beautiful - and her application of such in her daily life. Like me, Eryca believes that everything can tell a story, from the clothes you wear to the furnit...
Alice Edgeley is a fashion & costume designer, stylist, and a self proclaimed fashion history/ beauty nerd. If you live in Collingwood or Fitzroy, you will definitely know her work. Alice is all about questioning established notions of ‘good taste’ and challenging conventional aesthetics - and this has meant an exploration of bold glamour and following her instincts rather than the dictates of current fashion trends. We spoke about the positive influence of Alice’s mother over her life, h...
Carol Green is a dancer, model, and teacher, who at 67, is still dancing en pointe - having been a professional ballerina with the Australian Ballet School and having danced since the age of 5. We chat about many things including the most poetic definition of beauty, how her style has changed (and been reclaimed) over time, why she believes dance is an art form for people of all ages, and the legacy she wants to leave in terms of beauty, style, and identity. She refuses to become invisible an...
Diana Mishka is a NY based model, marketing manager, and friend of Fluff.We recently collaborated on a PH colour-changing Lip Oil, after getting to know Diana and her love of makeup. We thought, why pick another colour when we can work with the people that love and inspire our brand each day? What do they want to see?In this episode we caught up across different timezones, to discuss Diana's experience growing up in Russia, being bullied at school for not fitting in to the ideal beauty aesthe...
Stacey Burt is the founder of Little Company, a holistic skin studio that offers a focused approach to the body’s largest organ, that being the skin. We love Little Company's approach to facials - it is truly a meditative ritual that we believe everyone should experience if they can, and their approach to simple, supportive routines just makes sense. Stacey is also working on a Training School for beauty therapists - a term that's polarising for Stacey and of which we go into detail. She's al...
An interruption to our usual podcast schedule, to (re)introduce Fluff to new listeners, customers, and followers, on behalf of Shopify Masters and host Shuang Esther Shan.Fluff was created in 2018 as an antidote to the current beauty industry narrative, for anyone who thinks that the world doesn't need more products, just better products, and responsible, transparent messaging.Founded in Melbourne, Australia, we ship our refillable Cloud Compacts around the world, for anyone who wants nat...
Lydia O'Donnell is a Marathon Athlete, Nike Pacific Run Coach, and the Co-Founder of Femmi, a dedicated running app for women, focused around learning about one's cycle and it's impact on movement and exercise, as well as a weekly run community across Australia and NZ. We met a few years ago and eventually joined the Femmi run club, which has been a chance to meet new people, get outside, add a few kms to the week and explore community. In this episode we discuss Lydia's relationshi...
Sam Guggenheimer is the co-host of Just For Girls, a podcast discussing everything that plays out in the day to life of just that, being a girl. We loved talking to Sam because she had a very balanced perspective on the work she's doing in her industry and within the social media space. We get stuck into topics including growing up around a camera, online bullying and trolling, privacy and control, structure vs going with the flow, and being as candid as she can online. Please note this ...
Lucinda Price is a writer, comedian, and performance artist. We've crossed paths over the last ten years, and have wanted to talk to Lucinda in detail for a while. We finally got the opportunity and we loved the amount of crossover we had, being writers and working in advertising and media. We talk a lot about her upcoming book, titled, ALL I EVER WANTED WAS TO BE HOT’ and her journey/relationship to beauty that inspired the content. Please note this episode contains topics including dis...
@lesley__hunter came into Fluff's world for one of our campaign photoshoots and we fell in love with her curiosity, energy, and approach to beauty. In this episode we discuss her experience with beauty over time, through motherhood, work, and yoga, and the journey of connecting and discovering herself. As a 62-year-old model we get stuck into the idea of 'acting' your age and other labels that are put on women, including terms like pro-age and anti-aging, and what these really mean for ...
"You’ll care less, strive further, and feel more,” Leonie Akhidenor is the host of the Parenthood Podcast, a model, and mother, who was introduced to Fluff via mutual connections. In this conversation we explore her experience as a bi-racial woman growing up in Australia, her journey through pre and post natal depression, and her learnings from hundreds of conversations with other parents, including the tension for some mothers to find their ’sexy’ or to feel good in their ‘new' body aft...
Sam Wood is a father, husband, and self-proclaimed 'fitness guy'. Having worked in the health industry for almost 2 decades, we were keen to discuss with Sam the idea of beauty under the lens of aesthetic vs mental and emotional health.This was a beautiful discussion about how Sam sees and has experienced himself as a man, his role as a father of 4 daughters, and finally his relationship with his wife and their responsibility in the public eye.Find Sam via @28bysamwood, @thewoodshed_ @thewood...
We spoke to Erin Deering a year ago on the podcast and since then, a lot has happened. Erin has had a melanoma removed from her face, her breast implants removed, and has launched her memoir, Hanging by a Thread."My face looks like mine again."We discuss how the last year's events have impacted how she feels about herself and her internal vs external identity, and how she's balancing her growing following with family life and business ambitions. Find Erin via @erinkdeering.
Jessica Defino is a former editor for the Kardashian-Jenner Apps and a freelance beauty journalist for The New York Times, Vogue, WWD, Allure, and more.Jessica's writing has influenced Fluff greatly, being beauty-critical content that publications can’t, won’t, or don’t cover. In this episode we discuss the idea of beauty behaviours as coping mechanisms, the pressure consumers are under being perceived constantly, and the moral obligation of brands to deal with such."If we want to deal w...
Erika & Ellen discuss the series ahead, the current state of the industry, the current state of their personal lives, and what the future of beauty looks like, right now.
Ziggy is a yoga, philosophy and meditation teacher and guide, bridging disciplines from the East and West. Having studied extensively in India, as well as his current Psychology studies in Melbourne, he’s also played semi-professional soccer for the last decade, giving him a unique insight into team success and performance.In this chat we explore identity through the lens of spirituality. We discuss the various spaces in which different versions of ourselves appear, the idea of internal vs ex...
Zac Waters has been a touring musician for the last 11 years. In 2019 he started Adult Art Club which blends music and art in immersive exhibitions. Zac opens up about the role of ego in identity and creativity, and the importance of appreciating the small moments. Zac turns the questioning on us about Fluff’s origins, our growth over time, and our evolving, personal relationships to beauty.Find Zac via @zac.waters & @adult.art.club
Robyn Morrison (Bobby Clark) is an artist, creative director, interior stylist and creative consultant. She speaks openly about her experience growing up in Scotland, how her art has been the truest expression of her identity, how becoming a mother has influenced her perception of self, and the positive and negative impacts of social media in her life. There is a beautiful moment where we discuss recognising beauty in oneself, for the first time. We hope you enjoy this honest conversation.Fin...
In season 3 we’re discussing beauty under the lens of career and community: everything from societal expectations to how your work can be the truest expression of your identity. (For some, not everyone).As a tangent, we discuss the evolving (and debated) definition of self-care and how the beauty industry continues to exploit it; and the responsibility of having a platform (in this case podcast) and following.Ellen and Erika reflect on the season ahead, what they learned from each guest, as w...
Joy Ben Hur is a digital creator and storyteller whose voice bridges YouTube, film, and podcasting. She launched her Youtube channel Joyish at 14 years old, as a space to share fashion, lifestyle, art and personal reflection. As a filmmaker, Joy writes and directs, turning intimate themes of belonging and change into cinematic form, most recently for Fluff in her short film titled, Beauty is Nurture. Through her Humble Ego Podcast, Joy holds space for creatives to unpack imperfection, vulnera...
