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PRessing On: Real Life in Public Relations
Rachel & Liselle
33 episodes
1 day ago
Join us as we navigate through real life public relations adventures. An unscripted and authentic look at navigating a career in PR. This award-winning podcast takes you on a light-hearted and quirky journey through career insights.
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All content for PRessing On: Real Life in Public Relations is the property of Rachel & Liselle and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join us as we navigate through real life public relations adventures. An unscripted and authentic look at navigating a career in PR. This award-winning podcast takes you on a light-hearted and quirky journey through career insights.
Show more...
Careers
Business
Episodes (20/33)
PRessing On: Real Life in Public Relations
My Life Unfiltered with Author Christina Byrne
Join us for a PRessing On in Public Relations conversation with author Christina Byrne, Director of Industry Relations and Strategic Engagement at HNTB. As HNTB’s Director of Industry Relations and Strategic Engagement, Christina Byrne serves as a trusted connector between leadership, client teams, and the communities the firm serves. She leads strategic communications and engagement efforts that strengthen client relationships, elevate HNTB’s visibility, and support business development goals across Southern California. With more than 25 years of experience in public outreach, local government, and project delivery, Christina is recognized for her ability to translate complex infrastructure initiatives into clear, meaningful public dialogue. Her leadership has shaped communications strategies for many of Orange County’s most transformative transportation projects, including the I-405 Improvement Design-Build, SR-22 Design-Build, West County Connectors, and the OC Streetcar. A passionate advocate for mentorship and women in leadership, Christina was named the 2020 CAPIO Paul B. Clark recipient and the 2023 WTS-OC Woman of the Year for her dedication to developing future leaders in the transportation industry. She holds a bachelor’s degree in political science from Chapman University and a master’s in public administration from California State University, Long Beach. Tune in for real stories, practical advice, and a dose of PR inspiration. Like, share, and subscribe wherever you get your podcasts! ----------------------------------------------------------------- To track down Christina visit: instagram.com/CByrne2004 christinalbyrne.com For more information on the PRessing On podcast visit PRressingOnPodcast.com or instagram.com/pressingoninpr/ RMGComm.com DeGravePR.com    
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1 day ago
46 minutes

PRessing On: Real Life in Public Relations
More Than a Logo: Branding Your Business for Growth with Geri Koenig
Join us for a PRessing On in Public Relations conversation with Geri Koenig, Founder of König Creative Co, as she shares how she collaborates with clients nationwide across industries to develop branding that is set up for success and growth. Through her studio, located in sunny San Diego, Geri partners with small businesses and entrepreneurs to craft bold brand identities, digital experiences, and marketing materials. Her mission is to help clients feel confident and proud of their brand’s visual presence. Outside of König Creative Co., she is also a design leader in the B2B tech space. When she’s not working, you’ll likely find her tending to her garden, creating nail art, or cheering on 76ers basketball. Tune in for real stories, practical advice, and a dose of PR inspiration. Like, share, and subscribe wherever you get your podcasts! ----------------------------------------------------------------- To track down Geri visit: https://www.instagram.com/konigcreativeco/         https://www.linkedin.com/company/konig-creative-co/       For more information on the PRessing On podcast visit ⁠⁠⁠PressingOnPodcast.com⁠ RMGComm.com DeGravePR.com
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1 month ago
29 minutes

PRessing On: Real Life in Public Relations
Finding Your Niche in PR: Lessons from Tamrin Olden
Join us for a PRessing On in Public Relations conversation with Tamrin Olden, CEO of TOC Public Relations. Originally launched as Law Enforcement Social, starting with web design services in 2004 and then eventually providing social media services to law enforcement agencies, TOK specializes in law enforcement, fire service and public safety outreach. Following a few years of research and development, Law Enforcement Social began teaching social media classes to Southern California law enforcement agencies.   Tamrin Olden began her career employed by the Chino Police Department, in Southern California. As a community relations manager, part of her duties included managing the department’s social media program and public affairs operations.   While working for the department, Tamrin began sharing her expertise and experiences through the teaching of social media and PIO classes with Law Enforcement Social, which was a newly formed company based out of the Los Angeles area.   Tamrin subsequently took management positions at a district attorney’s office and a sheriff’s department, where she shared her knowledge to help improve public relations and communications for both organizations.   Encouragement came from law enforcement leaders, co-workers, family, and friends that she needed to teach and provide her public relations skills and services on a full-time basis.   Having no ties to a government organization also meant these same public safety leaders could now have Tamrin inside their agencies, helping steer the narrative of their missions and core values, as a contracted consultant. Tune in for real stories, practical advice, and a dose of PR inspiration. Like, share, and subscribe wherever you get your podcasts! ----------------------------------------------------------------- To track down Tamrin visit: instagram.com/tamrinolden instagram.com/tocpublicrelations  tocpublicrelations.com  For information on TOC Con: tocconference.com ________________________________________________ For more information on the PRessing On podcast visit ⁠⁠⁠PressingOnPodcast.com⁠ RMGComm.com DeGravePR.com  
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1 month ago
32 minutes

PRessing On: Real Life in Public Relations
People-First PR: How Jennifer Kaplan Evolves Brands with Purpose and Impact
Join us for a PRessing On in Public Relations conversation with Jennifer Kaplan, Founder of Evolve PR & Marketing, Arizona’s largest PR firm. Since launching the agency in 2010, she has led Evolve’s growth from a small, client-focused team into a powerhouse of 27 full-time publicists serving more than 100 clients across local and national markets. A proud Phoenix native and Arizona State University alumna, Jennifer’s deep Valley roots and relationship-driven approach have helped her build lasting partnerships and elevate brands across industries. Her leadership and impact have earned her numerous honors, including the Inaugural Hugh Downs School of Human Communication Alumni of the Year Award, Phoenix Business Journal’s 40 Under 40, AZ Business Magazine’s Most Influential Women in Arizona Business, Ranking Arizona #1 PR Agency, AZ Big Media's Most Admired Companies and PR News’ 2025 Top Women in PR and People of the Year. Outside the office, Jennifer enjoys time with her family, giving back to the community, and finding balance on her yoga mat. She’s always cheering on the Sun Devils—forks up!  Tune in for real stories, practical advice, and a dose of PR inspiration. Like, share, and subscribe wherever you get your podcasts! ----------------------------------------------------------------- To track down Jennifer visit: https://www.linkedin.com/company/evolveprandmarketing https://www.linkedin.com/in/jennifer-kaplan-b331948/ https://evolveprandmarketing.com/  https://www.facebook.com/EvolvePRandMarketing/ https://www.instagram.com/evolveprandmarketing/   For more information on the PRessing On podcast visit ⁠⁠⁠PressingOnPodcast.com⁠ RMGComm.com DeGravePR.com
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1 month ago
28 minutes

PRessing On: Real Life in Public Relations
AI in PR: Navigating HARO’s Relaunch and the Future of Media Exposure with Brett Farmiloe
Join us for a PRessing On in Public Relations conversation with the Founder and CEO of Featured, a platform that connects subject-matter experts with top publishers to create ready-to-publish Q&A content. Featured hosts more than 50,000 experts whose insights are published across 1,000+ media outlets, including Fast Company and Entrepreneur.com. In 2025, Brett led Featured’s acquisition and revival of Help a Reporter Out (HARO), modernizing one of the most iconic brands in media sourcing. Previously, Brett founded Markitors, a digital marketing agency for small businesses that he successfully scaled and sold after 10 years. His earlier venture, Pursue the Passion, was a national interview tour designed to inspire career education through storytelling. Beyond entrepreneurship, Brett has collaborated with Hugh Jackman on a charitable coffee initiative, delivered more than 100 keynote speeches, and written for publications such as Forbes, SHRM, and TIME. He is passionate about democratizing access to media opportunities and building the “expert economy.” Tune in for real stories, practical advice, and a dose of PR inspiration. Like, share, and subscribe wherever you get your podcasts! ------------------------------------------------------------------ To track down Brett, visit: https://linkedin.com/company/featureddotcom  https://x.com/featureddotcom  linkedin.com/showcase/help-a-reporter-haro/ https://x.com/helpareporter  https://linkedin.com/in/brettfarmiloe  https://helpareporter.com  https://featured.com   For more information on the PRessing On podcast visit ⁠⁠⁠PressingOnPodcast.com⁠ RMGComm.com DeGravePR.com  
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1 month ago
30 minutes

PRessing On: Real Life in Public Relations
Becoming an Award Winning PR Star
What does it take to become an award-winning PR pro? In this episode of PRessing On in Public Relations, Rachel and Liselle pull back the curtain on how to elevate your brand, boost your credibility, and bring home the gold—whether you're a solo strategist or leading a full team. From myth-busting and budgeting tips to crafting a killer awards calendar and navigating rejection, this episode is packed with practical advice, hard-won lessons, and real-life stories from the frontlines of award season. You’ll walk away with the confidence and tools to nominate yourself, your team, or your project—and actually win. Because recognition isn’t just nice—it’s strategic.
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3 months ago
37 minutes

PRessing On: Real Life in Public Relations
Confessions of a PR Intern 2.0
Join us for a PRessing On in Public Relations episode that you are sure to enjoy! Whether you are a seasoned professional or straight out of college, Confessions of a PR Intern 2.0 is an absolute must-listen!    Confessions of a PR Intern was first recorded in 2020 and turned out to be the most listened to episode for the podcast! In this episode, Confessions of a PR Intern 2.0, Rachel and Liselle invited some of their PR friends who have been in the field for many years to reminisce on their early career days where they share lessons learned from the 1900s.   To listen to the OG, Confessions of a PR Intern visit PressingOnPodcast.com⁠ _______________________________________________________ To connect with Liselle and Rachel, track them down at: Instagram: @RMG.Communications and @DeGravePR LinkedIn: www.linkedin.com/in/liselle-degrave/ https://www.linkedin.com/in/rachdickman/ ------------------------------------------------------------------ For more information visit ⁠⁠⁠PressingOnPodcast.com⁠ RMGComm.com DeGravePR.com  
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4 months ago
17 minutes

PRessing On: Real Life in Public Relations
Acing the APR - Accreditation in Public Relations
Join us for a PRessing On in Public Relations conversation on Acing the APR! Thinking about pursuing your APR but feeling overwhelmed? Not sure where to start—or how to stay on track? If you’re nodding yes, this episode is made for you. Rachel and Liselle have been through the APR process themselves, and they’re sharing the tips they wish they had when they started. From building your Readiness Review panel to tackling the exam with confidence, the PRessing On hosts break down what it really takes to earn your Accreditation in Public Relations. Whether you're just starting to explore the credential or you’re knee-deep in study guides, you'll get honest insights, time-saving strategies, and encouragement to keep going. Ready to boost your career and join the ranks of accredited PR pros? Grab your study plan and press play. To learn more about earning your APR: www.praccreditation.org/apply/apr/ https://www.capio.org/apr _______________________________________________________ To connect with Liselle and Rachel, track them down at: Instagram: @RMG.Communications and @DeGravePR LinkedIn: www.linkedin.com/in/liselle-degrave/ https://www.linkedin.com/in/rachdickman/ ------------------------------------------------------------------ For more information visit ⁠⁠⁠PressingOnPodcast.com⁠ RMGComm.com DeGravePR.com
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6 months ago
37 minutes

PRessing On: Real Life in Public Relations
Consulting Success: The Elite Consulting Mind with Michael Zipursky
Join us for a PRessing On in Public Relations conversation on consulting with expert Michael Zipursky. In this episode, Michael shares his journey to building a successful consulting business, unpacking the challenges, strategies, and mindset shifts that paved the way. From overcoming hurdles to crafting a powerful brand, he reveals actionable insights for aspiring entrepreneurs. Plus, Michael offers a refreshing take on success—think freedom and fulfillment over flashy excess—and tips to help clients live a life they love. Tune in for real stories, practical advice, and a dose of PR inspiration. Like, share, and subscribe wherever you get your podcasts! ------------------------------------------------------------------ To track down Michael, visit www.consultingsuccess.com, or find him on LinkedIn https://www.linkedin.com/in/zipursky/   For more information visit ⁠⁠⁠PressingOnPodcast.com⁠ RMGComm.com DeGravePR.com
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7 months ago
47 minutes

PRessing On: Real Life in Public Relations
Top Tips for Conferencing
Join us for a PRessing On in Public Relations conversation on top tips for conferencing. Does too much conferencing have you burnt out? Not sure what conferences are right for you? Looking to maximize your conference experience? If you answered, yes, then this episode is for you! Rachel and Liselle have sat through more conference keynotes, breakout sessions, and networking mixers than they can count—so you don’t have to. Whether you’re a conference newbie or a seasoned pro, the PRessing On hosts are sharing top tips to help you navigate, network, and actually get value from your next event (instead of just collecting free tote bags). Grab your lanyard and let’s dive in. To connect with Liselle and Rachel, track them down at: Instagram: @RMG.Communications and @DeGravePR LinkedIn: www.linkedin.com/in/liselle-degrave/ https://www.linkedin.com/in/rachdickman/ ------------------------------------------------------------------ For more information visit ⁠⁠⁠PressingOnPodcast.com⁠ RMGComm.com DeGravePR.com
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7 months ago
41 minutes

PRessing On: Real Life in Public Relations
Latinas in Public Relations: Shaping Communications, Communities, and Culture with Brenda Duran
Join us for a PRessing On in Public Relations conversation with Brenda Duran, a highly accomplished public relations specialist with a notable decade-long tenure in Los Angeles County. Listen in as we dig deep into the influence of women and Latinas in public relations. Her career has been marked by significant contributions in key roles, including Communications Director for the Los Angeles County Registrar-Recorder County Clerk and Deputy Executive Officer of Communications and Creative Services at the Executive Office of the LA County Board of Supervisors. In these positions, she played a pivotal role in initiating and expanding the social media presence of both departments and significantly enhancing their public outreach and engagement. Currently, Brenda holds the position of Director of External Affairs for the newly established Los Angeles County Justice, Care, and Opportunities Department. Brenda's expertise lies in crafting strategic and concise messaging for a wide array of Los Angeles County public programs and initiatives. Her portfolio includes the successful launch of numerous multimedia campaigns spanning various mediums, such as editorial and TV spots, social media engagement, outdoor billboards, and public service announcements endorsed by notable public figures. She has also excelled in developing comprehensive communication plans and directing social media strategy. To connect with Brenda, track her down at: Instagram: @bduran5 LinkedIn: linkedin.com/in/brendaduran ------------------------------------------------------------------ For more information visit ⁠⁠⁠PressingOnPodcast.com⁠ RMGComm.com DeGravePR.com
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8 months ago
39 minutes

PRessing On: Real Life in Public Relations
PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image With Author Amanda Proscia
Join us for a PRessing On in Public Relations conversation with Amanda Proscia, Co-founder from Lightspeed Public Relations and Marketing, a New York City-based agency focused on the technology sector. Listen in as we dig deep into unlocking the secrets to creating a powerful public image. An unexpected part of her experience over the years has been fielding thousands of questions about public relations. Many of them come from business leaders who would benefit from a PR program of their own, if they just understood what it is. Amanda’s writing has been published in many top-tier publications, but—true to her profession—always under someone else’s name. She has served as a ghostwriter for Fortune 50 executives, prominent politicians, and countless client leaders, helping to amplify their voices from behind the scenes. With her new book, PR Confidential, she’s stepping out of the shadows to make her insider’s knowledge available to everyone.    To connect with Amanda, track her down at: LightSpeedPR.com https://www.linkedin.com/in/amandacproscia/ https://www.linkedin.com/company/lightspeed-pr/ ------------------------------------------------------------------ For more information visit ⁠⁠⁠PressingOnPodcast.com⁠ RMGComm.com DeGravePR.com  
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9 months ago
35 minutes

PRessing On: Real Life in Public Relations
Chapter 14: Looks Like We Made It
<p>Listen in to the audible audio book for Chapter 14, "Looks like we made it" from the book, <em>A Practical Guide to Starting Your Own PR Firm</em>. Listen to this chapter narrated by Liselle DeGrave, from DeGrave Communications, as she shares insights to what success truly looks like! </p> <p>For more information on the book, <em>A Practical Guide to Starting Your Own PR Firm</em>, or to purchase a copy visit <a href="http://pressingonpodcast.com/prbook" rel="ugc noopener noreferrer" target="_blank">⁠PressingOnPodcast.com/prbook⁠</a>.</p>
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11 months ago
30 minutes

PRessing On: Real Life in Public Relations
Branding Boldly: Insights From PR Expert Lindsay Kirsh
<p>Join us for a PRessing On in Public Relations conversation with Lindsay Kirsh, from Slayer Public Relations, and listen in as we dig deep into what it means to brand boldly.</p> <p>With over 15 years of experience, Lindsay is a recognized leader in the public relations industry. She specializes in media relations, crisis communications and strategic public relations.</p> <p>Lindsay is known for her bold approach to public relations. She consistently pushes boundaries, delivering creative, results-driven campaigns that make headlines. Lindsay works with global brands in the Food &amp; Beverage, Wine &amp; Spirits, Consumer Goods, Lifestyle, and Retail industries.</p> <p>To connect with Lindsay, track her down at:</p> <p>Instagram: @slayer__pr</p> <p>Facebook: https://www.facebook.com/profile.php?id=61555448084766</p> <p>X: https: @Slayer__PR</p> <p>Linkedin: https://www.linkedin.com/company/slayer-public-relations/</p> <p>------------------------------------------------------------------</p> <p>For more information visit <a href="http://pressingonpodcast.com/prbook" rel="ugc noopener noreferrer" target="_blank">⁠⁠⁠PressingOnPodcast.com⁠</a></p> <p>RMGComm.com </p> <p>DeGravePR.com</p>
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11 months ago
1 hour

PRessing On: Real Life in Public Relations
When to DIY vs. When to Call in the Pros
<p>Have you considered the hidden costs of attempting to handle everything in-house? We&#39;ve experienced this while working in-house and externally. Spoiler alert...it&#39;s not worth it! </p> <p>In this episode, we discuss when to DIY vs. when to call in the pros. We discuss the balance between learning new skills and knowing when to bring in an expert, share examples of when DIY efforts can backfire and when you should rely on a professional. Learning new skills and staying current in the PR field are important, but some tasks are better left to specialists.</p> <p>For more information visit <a href="http://pressingonpodcast.com/prbook">⁠⁠PressingOnPodcast.com</a></p> <p>RMGComm.com </p> <p>DeGravePR.com</p> <p><br></p> <p><br></p>
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1 year ago
27 minutes

PRessing On: Real Life in Public Relations
Chapter 10: Crafting Your Brand & Mastering the Art of Effective Marketing
<p>Listen in to the audible audio book for Chapter 10 &quot;Crafting Your Brand: Mastering the Art of Effective Marketing&quot; from the book, <em>A Practical Guide to Starting Your Own PR Firm</em>. Listen to this chapter narrated by Liselle DeGrave, from DeGrave Communications, as she shares insights to the branding seen and unseen, networking and more! </p> <p>For more information on the book, <em>A Practical Guide to Starting Your Own PR Firm</em>, or to purchase a copy visit <a href="http://pressingonpodcast.com/prbook">PressingOnPodcast.com/prbook</a>.</p> <p><br></p>
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1 year ago
22 minutes

PRessing On: Real Life in Public Relations
Chapter 5: Choosing the Right Clients/Niche
<p>Join the PRessing on in Public Relations duo and dive into Chapter 5 from the book, <em>A Practical Guide to Starting Your Own PR Firm</em>, &quot;Choosing the Right Clients/Niche.&quot; Figuring out where you fit in the PR industry can seem overwhelming. Listen to this chapter from the audible audio book as Rachel Dickman, from RMG Communications, as shares how to define your niche, attracting dream clients and spotting red flags. </p> <p>For more information on the book, <em>A Practical Guide to Starting Your Own PR Firm</em>, or to purchase a copy visit <a href="http://pressingonpodcast.com/prbook">PressingOnPodcast.com/prbook</a>.</p> <p><br></p>
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1 year ago
26 minutes

PRessing On: Real Life in Public Relations
Featured on: Public Relations Review Podcast
<p>PRessing on in Public Relations, hosts Rachel Dickman and Liselle DeGrave, were recently featured on the Public Relations Review Podcast. From PR startup to powerhouse tune in for insights and strategies for building a successful public relations firm as then share more with producer and host, Peter C. Woolfolk.</p> <p>For more info on the Public Relations Review Podcast visit: https://www.buzzsprout.com/98656</p> <p>Connect with Peter C. Woolfolk at linkedin.com/in/peter-woolfolk-83a00b193/</p> <p>To learn more or purchase a copy of A Practical Guide to Starting Your Own Public visit PressingOnPodcast.com </p> <p>RMGComm.com</p> <p>DeGravePR.com</p> <p><br></p>
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1 year ago
33 minutes

PRessing On: Real Life in Public Relations
Featured on: Wantrepreneneur to Entrpreneur  with Brian Lofrumento
<p>PRessing on in Public Relations, hosts Rachel Dickman and Liselle DeGrave, were recently featured on the Wantrepreneneur to Entrpreneur  with Brian Lofrumento Podcast. This dynamic duo teamed up with the Wantrepreneneur to Entrpreneur Brian Lofrumento to share insights on their unique business operations style and a new book release, A practical Guide to Starting Your Own PR Firm.  Listen to insights to get started today. </p> <p>For more info on the Wantrepreneneur to Entrpreneur  with Brian Lofrumento Podcast visit: https://www.thewantrepreneurshow.com/</p> <p>Connect with Brian Loframento at linkedin.com/in/brianlofrumento/</p> <p>To learn more or purchase a copy of A Practical Guide to Starting Your Own Public visit PressingOnPodcast.com </p> <p><br></p> <p>RMGComm.com</p> <p>DeGravePR.com</p> <p> </p> <p> </p>
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1 year ago
37 minutes

PRessing On: Real Life in Public Relations
How to Write and Publish Your Own Book
<p>Curious how, <em>A Practical Guide to Starting Your Own PR Firm: No nonsense, simple ways to get started today</em> was written? Have you dreamed about writing your own book? </p> <p>In this episode, we delve into the step-by-step process of writing and publishing your own book across three platforms: kindle, paperback, and audible. Whether you&#39;re an aspiring author or a seasoned writer looking to expand your reach, this guide offers practical insights and tips to help you navigate the publishing world.</p> <p><br></p> <p>To learn more or purchase a copy of A Practical Guide to Starting Your Own Public visit PressingOnPodcast.com </p> <p><br></p> <p>RMGComm.com </p> <p>DeGravePR.com</p> <p><br></p> <p><br></p> <p><br></p>
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1 year ago
39 minutes

PRessing On: Real Life in Public Relations
Join us as we navigate through real life public relations adventures. An unscripted and authentic look at navigating a career in PR. This award-winning podcast takes you on a light-hearted and quirky journey through career insights.