Scaling with Soul: Designing a Practice That Reflects Your Value with Roni White

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Practice of the Practice: Grow a Group Practice Podcast

Practice of the Practice Network

296 episodes

2 days ago

Andrew Burdette founded Mindful Counseling PLLC in Asheville, NC, shortly after completing his graduate program in clinical mental health counseling. At the start of the pandemic, he pivoted to an online solo practice, and in 2022, began to grow a group practice.

Andrew joined the Practice of the Practice Team in 2023. In this podcast, Andrew will be focusing around all things group practice, from just getting started to growing and scaling to fine tuning your systems and team. In this podcast you will hear about the nuts and bolts of how things work and some perspective on how to do it well from experts in the field.

All content for Practice of the Practice: Grow a Group Practice Podcast is the property of Practice of the Practice Network and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Scaling with Soul: Designing a Practice That Reflects Your Value with Roni White | GP 289

Practice of the Practice: Grow a Group Practice Podcast

43 minutes 16 seconds

2 months ago

Scaling with Soul: Designing a Practice That Reflects Your Value with Roni White | GP 289

What does it mean to be fully intentional when building and expanding a private practice? How can growing into a group practice create opportunities not just for clients, but also for future clinicians? How does the name of your business shape the client experience?
In this podcast episode, Brandon Shurn speaks about being fully intentional in business to develop a group practice with Roni White.

Podcast Sponsor: POP Consulting

Feeling stuck in your practice? You don’t have to figure it all out alone.
Whether you’re overwhelmed by admin, unsure how to scale, or just need a clearer path forward—our one-on-one consulting is designed to meet you where you are. At Practice of the Practice, we help therapists and group practice owners grow faster, make smarter business decisions, and reclaim their time.
From systems and marketing to hiring and scaling, our consultants have helped hundreds of clinicians turn their practice into a business they actually enjoy running.
Ready to take the next step? Apply today for personalized one-on-one consulting
Meet Roni White

Roni K. White, NCC, LCPC, ACS, is the founder and lead therapist of Apricity Wellness Counseling. With over 20 years of experience, she specializes in trauma, grief, female adolescence, and faith-integrated wellness. Roni is also the creator of the Women in the Workplace: Leadership, Barriers, & Struggles series, a TEDx co-director, and a national presenter. Her work spans mental health, education, career counseling, and pastoral care, with a strong emphasis on advocacy and social justice. She currently serves in multiple leadership roles within national counseling associations and leads the Christian Wellness Care & Counseling Ministry at her church.
Visit Roni’s website and connect on LinkedIn.

In This Podcast

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Being intentional in building out the business

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Growing the group practice

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“It’s not a building”

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Apricity Wellness Counselling

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Final takeaway for listeners

Being intentional in building out the business

With everything that Roni is doing, she’s also starting to expand her reach by intentionally opening up a group practice.

For me, it’s thinking about the number of people who are looking for services, and that I am one person. So this is one part of it, saying, “Well, if I become a group practice, my practice can service more [people].” (Roni White)

One of the reasons why Roni is expanding her private practice from solo to group is to help more people. She’s seen that there is a need for it, and she knows that by doubling up on her capacity to serve by expanding the business, more people will get help.
Furthermore, Roni wants to convert a part of the practice to help students work, get licensed, and help them pay off their student loans.
All of her business decisions stem from her intentions to help others.

I want to support others who want to launch their practices. I wholeheartedly believe in that, they don’t have to stay [with me], this can be a launching ramp for what [they’re] inspired to do and led to do. (Roni White)

Growing the group practice
Over the next 18 to 24 months, Roni aims to have her group practice fully operational.