Why is documenting your process the key to replicating yourself and growing your practice? How can strong systems help you scale a business in months rather than years? What does it look like to build a system that truly supports your clinicians?
In this podcast episode, Brandon Shurn speaks about how great systems help you scale in months instead of years with Tom Swales.



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Meet Tom Swales



Tom Swales is a physiotherapist, strength coach, and founder of the Advanced Movement Therapist (AMT) Certification. Based in Barrie, Ontario, he runs Concept of Movement, where he helps clients—from athletes to everyday movers—optimize performance and recover from injury. With a background in functional neurology and movement science, Tom is known for his innovative, evidence-based approach and is a frequent guest on health and performance podcasts.
Visit Concept of Movement and connect on Instagram, YouTube, and LinkedIn.




In This Podcast






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The need and benefits of systems 

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The system that supports a clinician

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Systematizing your work to replicate yourself 

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Final takeaway for listeners 


The need and benefits of systems 




That allowed us to scale because now we had management training their staff, and we had to just make sure management is on the same page and on our boat to make sure that they’re implementing the systems that we had created. That’s the only way to scale. If we can’t create systems, then we’re spending time training every single person on everything that we do. (Tom Swales) 

Tom had noticed that their business was pouring way too much time and effort into training up their potential staff. He knew that they needed an overhaul. 
So, he launched AMT to bring in new students who were ready to go, created workable systems from the ground up that supported management in taking care of their employees, and set the business humming at a higher, smoother frequency. 

Now I can take a new-grad physio and, in 6 months, I can get them as good as a 3-year physio, just because of how it organizes what they already know, and how to use it more effectively. (Tom Swales) 

Using systems effectively creates simplicity because it looks at the person as a whole system first,