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Practice Advantage

Dr. Justin Manning

99 episodes

5 days ago

Running an independent eye care practice and business is hard work. PECAA understands the challenges you face and provides the tools and insights you need to run your business with ease. Join the Practice Advantage podcast, as we interview experts from within the eye care industry and beyond, providing actionable tips and strategies with each episode to make your practice and business more successful.

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Entrepreneurship

Health & Fitness,

All content for Practice Advantage is the property of Dr. Justin Manning and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Running an independent eye care practice and business is hard work. PECAA understands the challenges you face and provides the tools and insights you need to run your business with ease. Join the Practice Advantage podcast, as we interview experts from within the eye care industry and beyond, providing actionable tips and strategies with each episode to make your practice and business more successful.

Show more...

Entrepreneurship

Health & Fitness,

Episodes (20/99)

Practice Advantage

We Need To Talk About Your Marketing with Saul Alvarez and Dr. Chantel Garcia

So many doctors don't want to think about marketing. It doesn't feel like a great investment. It takes significant amounts of time. We'd rather not have to spend money to get patients in our door. Yet effective marketing drives a cohesive experience that can make or break your practice.

5 days ago

39 minutes 39 seconds

Practice Advantage

Live From Vision Expo West: Newton and the Sequel Ophthalmic Lens Portfolio with Davis Corley

Neurolens has rebranded to Newton, bringing with it a new lens portfolio and a new direction. CEO Davis Corley shares more on the new direction for the company.

1 month ago

14 minutes 12 seconds

Practice Advantage

Expand Your Clinical Services with Chemical Cauterization with Dr. Brett Richardson

Chemical cauterization of benign skin lesions is a procedure that many optometrists can perform in their practice, yet don't. It's a valuable revenue stream, enhances the patient experience, and can differentiate your practice from the competition. This episode digs into the science and business potential.

2 months ago

29 minutes 39 seconds

Practice Advantage

Unscripted: The Importance of Connection In Your Business with Jonathan Worrall

Connection is PECAA's first and most important pillar. Connecting as a business leader, with colleagues to learn from each other, and with your people. Jonathan Worrall shares his perspectives on the importance of connection and its impact on your business.

3 months ago

30 minutes 53 seconds

Practice Advantage

Scaling Fast: The Mindset To Grow from 1 to 20 Locations with Mike Kogelis

Big City Optical in Chicagoland has scaled to 20 locations in seven years. The mindset behind growing a practice to 20 locations in such a short period of time is one of the biggest keys to success. Mike unpacks his mindset for scale.

5 months ago

45 minutes 6 seconds

Practice Advantage

The Power of Storytelling with Dr. Manning

Storytelling took center stage at the PECAA Annual Meeting and is a powerful tool for growing your practice and your business. In this episode, we dive into two frameworks for storytelling and why crafting a story around your frames, lenses, and medical treatment plans is so important.

6 months ago

19 minutes 13 seconds

Practice Advantage

Making Sense of Vendor Data and Decision Making with Dr. Steve Faith

Every vendor you do business with wants you to do more business with them. They have a host of tools and data available to encourage you to purchase more. Multiply this across each vendor you work with and it can be overwhelming. Focusing on data driven decisions with vendors is key to practice success.

7 months ago

34 minutes 28 seconds

Practice Advantage

Tales From The Trenches: A Cold Start Journey with Dr. Emily Ridge

Building and launching a cold start practice isn't for the faint of heart. We're sharing our members' success stories in this new Tales From The Trenches: A Cold Start Story series.

8 months ago

29 minutes 6 seconds

Practice Advantage

Your Business as a Force for Good with the 2 Blind Brothers

Businesses don't just exist to make money -they exist to provide a much needed service or product to consumers. In many cases, the positive impact a business has extends far beyond the individual. This episode dives into the topic of philanthropy and using it to build your business.

9 months ago

34 minutes 52 seconds

Practice Advantage

The Future of Eye Care Series: Audiology and Optometry - The Partnership of the Future with Dr. Danny Clarke

In this final episode of the Future of Eye Care series, we explore the opportunity and growth potential of offering audiology services to your patients.

10 months ago

30 minutes 41 seconds

Practice Advantage

The Future of Eye Care Series: Manipulating Light to Alleviate Migraine Symptoms with Derek Johnson

In this episode of Future of Eye Care series, we discuss leveraging specialized ophthalmic lenses to alleviate the symptoms of migraines.

11 months ago

23 minutes 17 seconds

Practice Advantage

Take a Soulbattical to Live a Better Life with Shelley Paxton

We take a "soulbattical" from our Future of Eye Care series to interview the former Chief Marketing Officer of Harley Davidson, Shelley Paxton to take an inward look on why we do what we do.

1 year ago

44 minutes 59 seconds

Practice Advantage

The Future of Eye Care Series: Diagnosing Alzheimers From A Retinal Photo with Catherine Bornbaum, PhD, MBA

We can't discuss the future of eye care without talking about AI and its impact on our ability to diagnose patients. RetiSpec is an AI technology that empowers the detection of Alzheimer's disease through fundus photography.

1 year ago

23 minutes 15 seconds

Practice Advantage

The Future of Eye Care Series: The Future of Marketing with Shelby Wade

It's a topic many practices wish they could avoid, but marketing is such a critical aspect of how we grow our practices and our success. In this episode, we discuss the future of marketing and how we will reach our patients.

1 year ago

24 minutes 56 seconds

Practice Advantage

The Future of Eye Care Series: Equipment Technology with Jim McGrann and David Spear

Diagnostic equipment is a huge part of the patient experience and provides doctors with the clinical insight needed to take great care of patients. This ever advancing technology will only play a greater role in the future of eye care.

1 year ago

36 minutes 17 seconds

Practice Advantage

The Future of Eye Care Series: Dry Eye Disease Management with Michelle Schnabel

Dry Eye Disease management is not only a huge opportunity for practices today but it plays a major role in the future of eye care. This episode discusses implementation now and in the future.

1 year ago

21 minutes 40 seconds

Practice Advantage

The Future of Eye Care Series: Remote Vision Testing with Brent Rasmussen

Remote vision testing has the potential to impact the future of eye care by extending the four walls of the clinic and performing certain aspects of exams and monitoring patients from outside the office. While not without controversy, it's a technology worth exploring in today's episode.

1 year ago

36 minutes 38 seconds

Practice Advantage

The Future of Eye Care Series: Tele-optometry with Dr. Howard Fried

Tele-optometry, leveraging a patient-in, doctor-out model has the potential to impact the future of eye care by extending clinic hours and providing patients more opportunity to access care.

1 year ago

30 minutes 33 seconds

Practice Advantage

The Future of Eye Care Series: 4 Steps to Implementation Success with Kathy Long

Successful implementation of any new technology is critical for any business change. PECAA's Business & Operations Advisor Kathy Long shares four steps to guide your implementation.

1 year ago

20 minutes 22 seconds

Practice Advantage

The Future of Eye Care Series: An Innovation Masterclass with Ruth Yomtoubian

We kick off the Future of Eye Care series with Ruth Yomtoubian, head of VSP's Global Innovation Center, to discuss innovation, what's on the horizon, and how we should think about innovation within our own practices.

1 year ago

37 minutes 25 seconds