PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

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PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

Leah Frazier

109 episodes

4 days ago

Send us a text Recorded live at the Shef Food + Wine Festival, this special episode of PR Yourself with Leah Frazier features an intimate, powerful conversation between guest host Lady Jade and Fawn Weaver, the visionary CEO behind Uncle Nearest Whiskey. Fawn opens up about the real challenges she has faced while building one of the world’s most celebrated spirits brands and one of the top distilleries in the world — from navigating cultural legacy to weathering industry pressure. She speaks ...

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Entrepreneurship

All content for PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs is the property of Leah Frazier and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Send us a text Recorded live at the Shef Food + Wine Festival, this special episode of PR Yourself with Leah Frazier features an intimate, powerful conversation between guest host Lady Jade and Fawn Weaver, the visionary CEO behind Uncle Nearest Whiskey. Fawn opens up about the real challenges she has faced while building one of the world’s most celebrated spirits brands and one of the top distilleries in the world — from navigating cultural legacy to weathering industry pressure. She speaks ...

Show more...

Entrepreneurship

Episodes (20/109)

PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

Grace Under Fire: A Conversation with Uncle Nearest CEO Fawn Weaver (Recorded at Shef Food + Wine Festival)

Send us a text Recorded live at the Shef Food + Wine Festival, this special episode of PR Yourself with Leah Frazier features an intimate, powerful conversation between guest host Lady Jade and Fawn Weaver, the visionary CEO behind Uncle Nearest Whiskey. Fawn opens up about the real challenges she has faced while building one of the world’s most celebrated spirits brands and one of the top distilleries in the world — from navigating cultural legacy to weathering industry pressure. She speaks ...

4 days ago

57 minutes

PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

Do This to Boost Engagement on TikTok + Instagram with Madison Hollimon of Mad House Marketing

Send us a text Want to boost your engagement on TikTok and Instagram in 2025? In this episode of PR Yourself with Leah Frazier, Leah sits down with Madison Hollimon, founder of Mad Marketing House, to uncover the latest TikTok and Instagram updates every small business owner and content creator needs to know. Madison shares new social media strategies, content marketing tips, and practical hacks you can use right now to grow your audience, increase reach, and turn likes into loyalty. From Ins...

1 month ago

43 minutes

PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

Cupid on Branding 'The Linedance King', Social Media & Building His Tribe + PR Lessons from Cardi B & Pilates by Raven

Send us a text In this episode of PR Yourself with Leah Frazier, R&B artist Cupid—best known for smash hits Cupid Shuffle and Flex—shares how he built his latest project “The Linedance King” into a fully branded movement. From never giving up in the music industry, to leveraging social media and a loyal tribe of linedance instructors, Cupid reveals the marketing strategies and mindset that has kept him thriving. Leah also gives a PR Win nod to Cardi B’s savvy album rollout for "Am I The D...

1 month ago

37 minutes

PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

Brett Farmiloe on Brand-Boosting Media Mentions: Using Featured.com & HARO for Visibility

Send us a text Learn how to get media mentions, boost SEO, and build authority without hiring a PR firm. Leah Frazier chats with Brett Farmiloe, founder of Featured.com, on how entrepreneurs, startups, and small business owners can use Featured.com and HARO to land press coverage, drive brand awareness, and stand out as industry experts. Brett also gives listeners the scoop on new features for Featured.com and HARO that help with aggregating content, AI, and so much more that can help you sec...

1 month ago

37 minutes

PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

Blogging Isn’t Dead: 5 Reasons to Launch Your Substack + PR Drama with Jussie Smollett

Send us a text Think blogging is dead? Think again. In this episode of PR Yourself with Leah Frazier, Leah breaks down 5 powerful reasons you should start blogging and creating on Substack today—from building credibility to growing your audience and generating another revenue stream. But that’s not all. Leah also shares her hot take on Jussie Smollett’s new Netflix documentary The Truth About Jussie Smollett, why the film may have made him look even more guilty, and what PR professionals are ...

1 month ago

44 minutes

PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

Brianna Wiest on Tapping Into Your Future Self & Unlocking Your Gifts

Send us a text What does it take to push past fear, embrace your inner wisdom, and fully step into the highest version of yourself? In this inspiring episode of PR Yourself with Leah Frazier, Leah sits down with bestselling author and thought leader Brianna Wiest—keynote speaker at DFW Startup Week’s Women of Innovation Summit. Known for her transformational books like The Mountain Is You and 101 Essays That Will Change The Way You Think, Brianna shares powerful insights on: ✨ How to connect ...

2 months ago

1 hour 25 minutes

PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

Top Social Media Trends for 2025: Expert Predictions from Oh Snap Social’s Karlyn Ankrom

Send us a text PR Yourself with Leah Frazier is back with another power-packed episode, and this time we’re diving into the top social media trends for 2025 with special guest Karlyn Ankrom, founder of Oh Snap Social. If you’ve been wondering how to grow on social media in 2025, this is your ultimate playbook. Karlyn shares: Why niching down your audience will be your #1 competitive advantage.How to choose the right social media platforms.Ways to use AI social media tools to save time and spa...

3 months ago

53 minutes

PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

Influencer Marketing Trends for 2025: Insights from Cynthia Smoot & Zach Wilson on Building Powerful Brand Partnerships

Send us a text In this episode of PR Yourself with Leah Frazier, Leah dives deep into Influencer Marketing Trends for 2025 with two powerhouse guests: Cynthia Smoot of Gangway Advertising and Zach Wilson of Elite Talent Advisers. Discover what’s next in the world of influencer partnerships, how brands can authentically connect with audiences, and the evolving landscape of social media marketing. Whether you're a business owner, PR pro, or influencer yourself, this conversation delivers action...

3 months ago

1 hour 21 minutes

PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

Crisis Communications and the Coldplay Kiss + Trade Show & Vendor PR Tips to Maximize ROI

Send us a text In this episode of PR Yourself with Leah Frazier, Leah unpacks the viral Coldplay Kiss controversy and the crisis communication red flags that turned the moment into a PR disaster. What can brands and publicists learn from this moment? Leah breaks it all down. Then, she dives into essential trade show marketing strategies for brands who exhibit at expos, conventions, or vendor fairs. Discover how to maximize your vendor booth ROI with actionable tips on attracting media, creati...

3 months ago

34 minutes

PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

Believe (and do) Bigger: Oprah’s Message from the Good Soil Forum + Pinky Cole on Bouncing Back Boldly

Send us a text What does it really take to bounce back from failure—and believe bigger for your future? In this powerful episode of PR Yourself with Leah Frazier, Leah is delivering double the motivation with a dose of inspiration from Oprah Winfrey and an exclusive interview with Slutty Vegan CEO, Pinky Cole Hayes. Oprah’s empowering message from the 2025 Good Soil Forum will challenge you to expand your vision, trust your journey, and believe that bigger is possible—no matter your circumsta...

4 months ago

34 minutes

PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

PR'ing Purpose in the Pain: Larry g(EE)’s Fight for Life and Music

Send us a text In this powerful and deeply personal episode, Dallas singer and soul artist Larry g(EE) sits down with Leah Frazier to share his emotional journey battling stage 5 kidney disease—a diagnosis that changed everything. Once sidelined by his health, Larry opens up about how facing his mortality reignited his passion for music and gave new meaning to his voice and message. From the highs of performing on national stages to the lows of life-altering illness, Larry gets candid about P...

5 months ago

50 minutes

PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

The Celebrity CEO Formula: Ramon Ray on Blending AI, Tech & Human Touch to Build Brands that Connect, Plus Tina Knowles' Book 'Matriarch'

Send us a text In this episode of PR Yourself with Leah Frazier, keynote speaker, author and personal branding expert Ramon Ray returns to share his game-changing “Celebrity CEO” strategy — a personal branding formula that helps entrepreneurs turn followers into superfans by being authentic, visible, and emotionally impactful. Leah and Ramon dive into the power of customer experience, the balance of AI and human interaction, and how small business owners can build loyal communities through ge...

6 months ago

51 minutes

PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

Not Everyone Can Rep You: Why Your Team IS Your PR

Send us a text In today's episode of PR Yourself with Leah Frazier, we're diving deep into a truth that too many overlook: not everyone is qualified to represent you. From agents and managers to publicists and brand reps, the people you choose to speak and act on your behalf are a direct reflection of your brand. Leah breaks down why your inner circle must align with your vision, values, and vibe — because every conversation they have (or don't), every move they make (or don't), and every dea...

6 months ago

29 minutes

PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

Celebrities, Politics & PR: Snoop Dogg, Issa Rae, Dolly Parton, Taylor Swift & More

Send us a text Should celebrities speak out on politics, or should they stay in their lane? In this episode of PR Yourself with Leah Frazier, Leah dives into the ongoing debate over whether athletes or Hollywood stars like Snoop Dogg, Dolly Parton, and Taylor Swift should use their platforms to voice political opinions—or keep their views private. From endorsements to public backlash, she explores what happens when celebrities take a stand, and the PR risks (and rewards) that come with it. Tu...

8 months ago

29 minutes

PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

How to Maximize Your Visibility with Google's AI Overview

Send us a text In this episode, Leah is diving into the future of search and discovery: Google’s AI Overview. This is the ultimate PR play! Leah breaks down practical PR strategies for small business owners and entrepreneurs to consider, to ensure their brands, websites, and key content show up in Google’s AI-generated summaries. From mastering SEO fundamentals to creating high-quality, AI-friendly content, this episode is your roadmap to staying visible in an evolving digital landscape. Tune...

9 months ago

32 minutes

PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

PR Secrets Behind BravoCon, Peacock TV Hits, and Other High-Profile Campaigns with Julie Safer

Send us a text In this power-packed episode of PR Yourself with Leah Frazier, Leah is joined by PR powerhouse Julie Safer of Civic Entertainment, the brilliant mind behind some of the most talked-about campaigns for BravoCon, Peacock TV's biggest hits, Audible and more! Julie pulls back the curtain on what it takes to manage high-profile PR campaigns in today's ever-evolving media landscape. Discover her insider strategies for creating buzzworthy moments, storytelling, and navigating the uniq...

10 months ago

53 minutes

PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

Top 5 PR Trends for 2025 with Michael Mejer, Chandra Gore and Leah Frazier

Send us a text In this episode of PR Yourself with Leah Frazier, Leah is joined by PR experts Mike Mejer and Chandra Gore to explore the top PR trends set to shape 2025 and beyond -- particularly for small businesses and entrepreneurs. The discussion delves into the evolving media landscape, the integration of emerging technologies, and innovative storytelling techniques that will define the future of PR in business. Whether you're a PR professional, entrepreneur, or small business owner, thi...

10 months ago

1 hour 14 minutes

PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

The Art of Business Storytelling with Seth Donlin: Turn Everyday Moments into Business Gold

Send us a text In this episode of PR Yourself with Leah Frazier, we dive deep into the world of strategic business storytelling with storytelling expert Seth Donlin. Discover why business storytelling is the secret weapon in PR for small businesses and entrepreneurs looking to build meaningful connections with their audience. Seth breaks down which stories resonate the most, shares practical tips for capturing the magic in day-to-day moments, and reveals how to weave these narratives into you...

10 months ago

57 minutes

PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

Think Before You Post: Stop Oversharing on Social Media with Cynthia Nevels

Send us a text In this episode of PR Yourself with Leah Frazier, Leah is joined by Cynthia Nevels, CEO of Integrality, to tackle a critical topic in the digital age: oversharing on social media and how it can negatively impact your personal or professional brand. Can someone say "canceled"? Can someone say crisis management PR ASAP? Cynthia, a business expert and strategist, shares real-world examples of when "too much sharing" has gone wrong and provides actionable tips for creating t...

11 months ago

51 minutes

PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

You're Successful, But Are You Okay? Self-Care Strategies with Deya Smith Taylor

Send us a text On this episode of PR Yourself with Leah Frazier, Leah sits down with self-care strategist and author Deya Smith Taylor to dive into the powerful insights from her latest book, You're Successful, But Are You Okay?. Known for her expertise in guiding high achievers toward a healthier, more balanced lifestyle, Deya addresses the pressures of success and the often-overlooked question of mental and emotional well-being. Together, Leah and Deya explore essential self-care practices,...

11 months ago

54 minutes