In this episode, I rank some of the most popular or common PPC Industries that you might find yourself managing as a PPC Google Ads specialist. I rank them based on difficulty, time consumption, offline conversion tracking capabilities (including conversion lag), growth potential and fun factor.

Welcome to our episode 7! In this episode, we’re 6 going over 6 of my favorite tips to get better at Google Ads. Here’s a sneak peek at the tasks we cover: 1. Use the Google Ads Mobile App 2. Find historical trends and search volume using the Keyword Planner 3. Stop focusing so much on Cost per conversion and ROAS - consider focusing on conversion rate 4. Quality score is a waste of time 5. Use Microsoft Clarity to find GCLIDS and upload offline conversions 6. Learn more about business...

Welcome to our episode 6! In this episode, we’re diving deep into our onboarding process for new Google Ads clients. I’ll be sharing our comprehensive Asana project and walking you through all 12 tasks my agency follows to ensure no mistakes are made, nothing falls through the cracks, and we reduce friction every step of the way. We believe that a seamless onboarding experience sets our clients up for success, makes a great first impression, and strengthens our long-term relationships.&...

In this episode of PPC Unleashed, I dive deep into replicating John Moran's insane strategy of intentionally breaking conversion tracking to manipulate Google's ad algorithm. Following John's method, I saw a 3x increase in clicks and a significant drop in average CPC, resulting in a massive boost in search impression share and top position rates. However, the influx of colder traffic led to a decrease in conversion rates, a challenge I aim to tackle with further optimizations. Key Highlights...

Welcome back to PPC Unleashed! In Episode 4, we're diving deep into a real-life Google Ads audit. Join us as we walk you through the step-by-step process of auditing an account, highlighting the key findings and actionable recommendations to optimize ad performance. Tune in now to get expert insights and practical tips for auditing and optimizing your Google Ads account.

Today, we're diving deep into a shocking revelation about Google Ads. Last week, the Perpetual Traffic YouTube channel released a mindblowing video in which Google Ads expert John Moran exposed how Google Ads inflates CPCs, and the incredible strategy he devised to combat this. In this episode, we cover: -An in-depth reaction to John Moran's discovery about Google price fixing CPCs. -How Google Ads CPCs are being manipulated and the impact on advertisers. -Google losing even more trus...

In this episode of PPC Unleashed, we dive deep into the essential skill of conversion tracking and attribution—the cornerstone of successful pay-per-click marketing. Whether you're a beginner or a seasoned pro, enhancing your ability to track and attribute conversions will significantly boost your overall marketing and business success. Here's what you can expect in this episode: The Critical Role of Conversion Tracking: Learn why conversion tracking is often the most mishandled aspect of Goo...

Welcome to the first episode of PPC Unleashed! In this episode, we dive into the different levels of Google Ads expertise, from Beginner to Master. Are you just starting out or are you a seasoned pro? Understanding where you stand can help you identify the skills you need to develop to advance in your career. 0:00 Intro 0:29 Google Ads Levels Breakdown 4:35 Beginner Level 10:21 Intermediate Level 15:45 Break 16:18 Advanced Level 21:35 Master Level 27:09 Recap We’ll cover: -The four levels...

Welcome to the PPC Unleashed podcast, where I talk about some the most important topics in pay-per-click advertising and Google Ads. This show is my attempt to document my PPC journey as a Google Ads expert by sharing all the learnings, best practices, strategies, tips and hacks I’ve picked up over my first 6 years working as a paid search marketing professional, and managing millions of dollars in Google Ad spend across hundreds of accounts and dozens of industries. If you manage Google Ads...