In this episode of the Power Brokers Podcast, host Joe Santini interviews Joanne Bauer, a top real estate agent with Coldwell Banker in the Scottsdale Phoenix metro area. They discuss Joanne's transition from a successful career in television journalism to real estate, the current market dynamics in Arizona, and the lifestyle benefits of living in the area. Joanne shares insights on buyer demographics, pricing trends, and her experiences in the luxury real estate market. The conversation also touches on the importance of work ethic and service in achieving success in real estate.   takeaways Joanne transitioned from journalism to real estate after 25 years. Her journalism skills translate well into real estate. The Scottsdale market is a mix of buyer and seller dynamics. California is the largest source of buyers in Arizona. The outdoor lifestyle in Arizona is a major draw for residents. Entry-level homes in Scottsdale start around $600,000. Luxury homes in Paradise Valley can exceed $20 million. Joanne's show focuses on active adult lifestyle communities. Finding balance in work and personal life is a goal for Joanne. A strong work ethic is key to Joanne's success in real estate. titles From Newsroom to Real Estate: Joanne Bauer's Journey Understanding the Scottsdale Real Estate Market Sound Bites "It's a very soft buyer's market." "The outdoor lifestyle is amazing here." "I love to be outdoors with my dogs." Chapters 00:00Introduction to Joanne Bauer 01:57Transition from Journalism to Real Estate 02:24Current Real Estate Market in Scottsdale 03:32Buyer Demographics in Arizona 05:08Living in Arizona: Lifestyle and Environment 06:20Real Estate Pricing: Entry-Level to Luxury 08:03The Retiring Right Show and Its Focus 09:11Finding Balance in a Busy Career 10:42Keys to Success in Real Estate 13:01lifestyle-intro-high-short.wav real estate, Scottsdale, Arizona, market trends, buyer demographics, lifestyle, luxury homes, retiring, work ethic, success,motivation,joe santini https://youtu.be/oWlHTP55ma4?si=bTbOTnkrOiUUWJHv https://joannbauerhomes.com/