Summary In this episode of the Power Brokers podcast, Joe Santini interviews Lance Branham, the managing broker for Coldwell Banker Realty in Ballantyne, North Carolina. They discuss Lance's journey into real estate, the growth of the Charlotte market, and the strategies that have made his office successful in recruiting and supporting agents. Lance emphasizes the importance of building relationships, providing support, and planning for the future in a competitive real estate environment. Takeaways Building relationships is key to recruiting agents.Charlotte is experiencing significant population growth.Support and human capital are essential for agent success.Daily operations should focus on relationship building and support.Planning for the future starts in the slow season.Navigating buyer agreements is crucial in a dual-state market.Balancing recruitment and retention is vital for office success.Surrounding yourself with talented individuals enhances performance.A dynamic team is essential for serving agents effectively.Relentless focus on being the best drives success.