Helloooo friends! Yep, you read the episode title correctly...this is the final episode of Pour It Out. Truthfully? I didn't expect the podcast to come to a close so soon. In today's episode, I share why I've decided to stop production of Pour It Out and what's coming next. Let's just say I'm creating space for something much bigger than what I'm doing here alone. Thank you SO much for your support of the show. I’ve had an absolute blast bringing Pour It Out to your ears, and I promise,...

Hellooooo friends! On today's show, the NIKE x SKIMS brand has Millie and me deep-diving into what makes a successful brand partnership, a recent soured social media collaboration between a nutrition professional and well-known supplement brand Tropeaka has us talking about how to respond when brand collaborations go wrong, and then we answer a question from the community “How do you know when it’s time to retire an offer?” Guest Information Millie is a Dietitian, Nutritionist, and Brand Part...

Oh hey, stranger! I’m back after a short break with a Building The Brand episode featuring Jono Steedman. Jono is an Accredited Practising Dietitian and the founder of Bite Me Nutrition—an online dietetics practice that delivers practical, no-nonsense nutrition advice, without forcing people to eat kale for every meal. Known for his straight-talking approach and quick-witted brand voice, Jono has redefined what it means to be a successful health practitioner. He’s rejected industry norms, bui...

Hey friends and welcome to another Building The Brand episode. My guest today is Melissa Williams - an integrative physiotherapist, educator, and the Co-Founder and director of Zebras Australia, an interdisciplinary healthcare clinic dedicated to putting an end to less-than-positive healthcare experiences for those identifying as a zebra. Under her leadership, Zebras Australia has grown into a trailblazing team of twenty-two healthcare professionals with offers spanning physiotherapy, exercis...

Enrollments to Markerita are open now, but only for a limited time. In this bonus episode, I take you behind the scenes of the program and invite the Markerita community to share their experiences, wins and advice for those sitting on the fence about joining. Places in the program are limited, and filling up FAST. Doors close Friday, April 11th or when places are filled - whichever comes first. Click here to learn more and join Markerita today. Enrollments to Markerita are open now, but o...

Helloooo friends! On today’s show, I spoke to Alyce Greer about all things brand voice, strategic copy and TBH Skincare’s recent rebrand. We dove into how community engagement shapes branding, why customer feedback is so important, and what businesses should keep in mind when rebranding. Plus, we shared our top tips for finding your brand’s voice and personality and whether social media agencies are worth the money. Tune in for all the juicy details! Time Stamps 02:42: Rebranding @tbhskincar...

Hellooo and welcome to this Building The Brand episode of Pour It Out with Penny Blunden. Penny is a paediatric nurse and the founder of Sick Happens - an online education platform that teaches anxious parents what to do when their kids, inevitably, get sick. With both a Bachelor's and Master’s of Nursing under her belt and 15 years of experience working as a nurse, it’s safe to say that Penny knows a thing or two about navigating sickness in kids. This episode is a must-listen for anyone who...

Heyyy friends! I've gone rogue and recorded a bonus episode for you whilst bunkered down and awaiting the arrival of Cyclone Alfred (sorry, podcast producer Sam). And nope, I haven't had a drink...yet. JOIN THE WAITLIST for Markerita Free Guide - The 5-Step Formula for Marketing Success. DOWNLOAD HERE Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and l...

Helloooo friends! On today's show, Jarrah Brailey and I discuss the latest news surrounding the US TikTok ban and what a potential permanent ban means for your business. My recent jump onto TikTok has me wondering whether it’s a valuable marketing channel for health brands or simply a waste of time. And then we answer a question from the community “When is it a good time for businesses to start running paid Meta ads”. View the show notes for this episode here. Free Guide - The 5-Step Formula...

Hellooo and welcome to this Building The Brand episode of Pour It Out with Aidan Muir. Aidan is a dietitian and the owner of Ideal Nutrition - a Brisbane-based dietetic clinic that boasts a team of 11 practitioners. Ideal Nutrition has an industry reputation for retaining its staff….which naturally made me curious to ask - what is Aidan doing to maintain staff engagement that other businesses aren’t? In this episode, Aidan reveals the marketing channels driving the largest number of new clien...

Helloooo friends! On today's show, Australian underwear brand Nala gives us a lesson in responding to customer criticism. We speak about the influence of social media on brand relevancy and whether it’s possible to build an in-demand health brand in 2025 without social media. And then we answered a question from the community “I’m an online health practitioner using Instagram to market my business - how important is it for me to have a website”. View the show notes for this episode here. Wan...

Helloooo and welcome to this Building The Brand episode of Pour It Out where Maddi Parsons shares her journey as a dietitian and the founder of Sweet Spot Health. She discusses her early interest in food, her struggles with disordered eating, and her path to becoming a credentialed dietitian. Maddi reflects on her early career, the importance of building a personal brand, and the decision to rebrand her business. She highlights the challenges of being a young founder, the growth of her team, ...

Helloooo friends! On today's show, we discuss the evolving landscape of healthcare careers, emphasising the rise of modern healthcare professionals who embrace unconventional paths. We explore the impact of employee-generated content and answer a question from the community "I’ve been on Instagram for over a year sharing content consistently with my audience. My following has grown and my content seems to perform well but I hardly ever have people enquire about my services. What am I doing wr...

Hellooo and welcome to my first *official* guest interview as part of our Building The Brand series. Today, I am joined by Madilyn Sonter - Dermal Therapist turned Registered Nurse and Founder of three incredible health brands: The Functional Nurse, The Functional Skin and The Functional Skin Studio. In this episode, Madilyn speaks about her transition from nursing to entrepreneurship, sharing her journey to opening her Brisbane aesthetics clinic and building her skincare line. She reflects o...

Helloooo friends! On today's show, we discuss the drama surrounding Crumbl Cookies Australian pop-up store and the marketing lesson we can all learn from them. I also want to have a conversation about why therapists are so reluctant to show up on social media. And then we answer a question from the community "How can I manage boundaries with clients who reach out to you or attempt to communicate with you through social media”. View the show notes for this episode here. Want to support the sh...

Oh heyyyy! Welcome to your first taster of my ‘In The Mix’ episode format. In this episode, Brooke and I look into our crystal ball and share our predictions for 2025’s top marketing trends. The rising success of cult beauty brand MCoBeauty has us asking some questions about the ethics behind dupe culture. And then we answer a question from the community “How do you find a business coach and are they worth the money?” View the show notes for this episode here. Want to support the show? The b...

Helloooo and welcome to the first episode of Pour It Out and the first instalment in our Building the Brand series. Today, we’re doing things differently because I’ve asked my good friend Olivia to interview me so that I can share my brand story with you and you can get to know me as your host. My brief to her? I want to share my story in a way that I haven’t shared it before. I think she nailed the brief. View the show notes for this episode here. Want to support the show? The best way to d...

This is Pour It Out - a marketing podcast for health brands who refuse to be bland.We launch on December 26th.I'll see you then! Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Watch the episodes on YouTube. ...