What role does AI currently play in marketing — is it best kept in the back-end for targeting and budget optimization, or should it also make ad creatives? In the eight episode of Points of Growth, Host Neha Dawar is joined by Linda Kender (MMA Middle East) and Bassem Yousry (Yango Ads) to discuss the topic.
Meet the new season of Points of Growth podcast. In it, Yango Ads professionals talk to global advertising and monetization experts who shape the ever-changing landscape of AdTech. In this episode, Yango Ads’ host Neha Dawar is joined by Ignacio Ortiz, co-founder of X3M ad mediation, for an in-depth conversation on the rapidly evolving world of ad monetization and the transformative role of AI in shaping its future.
If you wish to expand your business beyond the English-speaking world to reach new customers, you will enter the territory of emerging markets. How do you build your business presence in a local language and culture? And how to advertise effectively across the world?
Our host:
Neha Dawar — Business Development Manager at Yango Ads
Our speakers:
Manfred Schlosser — Director of Advertising Sales for Europe & North America, Yango
Swithin D'Silva — General Manager, Smart Device Business MENA, Yango
Check out our solutions and discover new points of growth for your business: https://tinyurl.com/yango-ads-main
Discover how app developers and publishers are rethinking ad monetization in 2025. From rewarded ads to regional strategy, learn what’s driving sustainable revenue without sacrificing user experience.
Our speakers:
Abdullah Homsi — Supply Regional Manager at Yango Ads
Stanislav Fedorov — CEO and Founder of Sensus Games
Our host:
Neha Dawar, Business Development Manager at Yango Ads and host of the podcast
Discover Ad Network by Yango Ads, an advertising solution for app monetization in new markets: https://tinyurl.com/yango-ad-network
How do we define a successful campaign in 2025? What are the new metrics to pay attention to? And, finally, should we really care about KPIs that much?
Our speakers:
Madeleine Chill Gabay, Content Lead at Yango Ads
Sebastian Loaiza, Senior Growth Manager at Yango Ads
Our host: Neha Dawar, Business Development Manager at Yango Ads
Discover Yango Ads Space — our solution to boost your ecommerce growth with pay-per-result ads: https://tinyurl.com/yango-ads-space
What are the ways to monetize your app in 2025? How do you know which strategy to choose and to follow? Tune in to discover the art of monetization with our experts.
Our speakers:
Lucas Calixto, Business Development Manager at Yango Ads
Alex Khoroshilov, Technical Customer Success Manager at Yango Ads
Our host: Neha Dawar, Business Development Manager at Yango Ads
Discover Yango App Monetization and enjoy seamless revenue growth: https://tinyurl.com/yango-app-monetization
Let’s talk about practice. Which advertising tools are in and which ones are out? How to choose solutions that will fit exactly your business needs, whether it’s brand awareness, lead generation, or analytics?
Our speakers:
Daria Gordeeva, Product Marketing Manager at Yango Ads
Rifki Novrian, Account Manager for Southeast Asia at Yango Ads
Our host: Neha Dawar, Business Development Manager at Yango Ads
Discover Yango Ads Campaigns, our all-in-one platform for your advertising needs: https://tinyurl.com/yango-ad-campaigns
We are kicking off with an episode about AdTech and "the now". What is this industry exactly? Where is advertising currently headed? Which events shaped the industry as we know it, and what are the key insights we have for 2025?
Our speakers:
Malika Kennedy, Chief Business Development Officer at Yango Ads in the Middle East and Africa
DenIz Chiftchi, Senior Monetization Expert at Yango Ads
Our host: Neha Dawar, Business Development Manager at Yango Ads
Discover more growing trends in our AdTech Trends 2025 Playbook: https://tinyurl.com/adtech-trends-playbook
