#influencers #socialmedia #marketing
Just a quick video on why it’s a bad idea to use an influencer or Key Opinion Leader (KOL), but also when you should consider using an influencer or KOL as part of your marketing mix to promote your product, service or business.
This post mostly talks through the lens of a small to medium business, however the principals still remain the same even if you’re a large enterprise organization.
In general, influencers and KOLs are great because they give you an ability to tap into a highly engaged sub-community on social media which can help towards reaching your campaign objectives.
For this video, I’m going to break it down between a few things:
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
For more information, please visit the website - https://www.andrewtran.asia/pov
About POV Show
Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.