EP55 - How to generate leads on LinkedIn with Bob Low

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Point of View (POV) Business Podcast by Andrew Tran

Andrew Tran

52 episodes

2 days ago

Hosted by Andrew Tran, and aimed at business professionals in leadership and management, Point of View (POV) is a series that interviews experts in their field with advice to help you lead and inspire those around you. Guests come from a wide range of backgrounds from branding, marketing, advertising, design, to even leadership, management or professionals in motivation and coaching.

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All content for Point of View (POV) Business Podcast by Andrew Tran is the property of Andrew Tran and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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EP55 - How to generate leads on LinkedIn with Bob Low

Point of View (POV) Business Podcast by Andrew Tran

47 minutes 7 seconds

3 years ago

EP55 - How to generate leads on LinkedIn with Bob Low

#LeadGeneration #LinkedInMarketing #Sales

Bob Low is a B2B marketing consultant who was 3 x most inspirational profiles on LinkedIn (by Marketing in Asia magazine) with over 14,000 followers.

He has trained professionals from companies such as Coca-Cola, Maxis Communications, Ernst & Young & Accenture in Digital Marketing and LinkedIn Strategy.

Chapters

0:00 - Intro
1:41 - Bob Low comes in
3:00 - Bob’s suggestion if you’re in KL
11:32 - B2B selling on LinkedIn, trends that’s happening
15:51 - Defining your niche and building your audience accordingly
21:15 - Common lead generation tactics B2B salespeople use on LinkedIn
27:41 - LinkedIn changing algorithm moving away from vanity metrics of engagement
32:00 - Content types on LinkedIn that creates the most impact
38:50 - Creating content on LinkedIn is like creating your own personal channel
42:10 - Advice for salespeople using LinkedIn as their social selling tool
44:00 - Using polls on LinkedIn

Links to reach out to Bob Low:

LinkedIn: https://www.linkedin.com/in/bobthinks/

🔥 FREE DIGITAL MARKETING MINI COURSE 🔥

Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!

The mini-course will include:

📽 - 3 key video lessons to help kick start your campaign planning
💡 - Advice from experts in the industry
📚 - Mini-course material to help you stay on track!

Reach out to Marcus:

LinkedIn: https://www.linkedin.com/in/marcuschanmba/
Website: https://venliconsulting.com/
Facebook: https://www.facebook.com/therealmarcuschan
Instagram: https://www.instagram.com/therealmarcuschan/

About Andrew Tran Digital

Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.

For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/

Facebook: https://www.facebook.com/AndrewTranDigital
Instagram: https://instagram.com/andrewtrandigital
Twitter: https://twitter.com/iamayetee

About POV Show

Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.