EP53 - The Anatomy of a landing page. Interview with Vinnie Romano

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Point of View (POV) Business Podcast by Andrew Tran

Andrew Tran

52 episodes

1 day ago

Hosted by Andrew Tran, and aimed at business professionals in leadership and management, Point of View (POV) is a series that interviews experts in their field with advice to help you lead and inspire those around you. Guests come from a wide range of backgrounds from branding, marketing, advertising, design, to even leadership, management or professionals in motivation and coaching.

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All content for Point of View (POV) Business Podcast by Andrew Tran is the property of Andrew Tran and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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EP53 - The Anatomy of a landing page. Interview with Vinnie Romano

Point of View (POV) Business Podcast by Andrew Tran

42 minutes 24 seconds

3 years ago

EP53 - The Anatomy of a landing page. Interview with Vinnie Romano

#leadgen #marketing #strategy

My next guest is Vinnie Romano. Vinnie is a 16-year veteran of the advertising industry, having worked with some of the world’s most-loved brands Samsung, Microsoft and Canon, in the industry's most iconic creative agencies across both B2C and B2B sectors.

Chapters

0:00 - Intro
2:00 - Vinnie Romano’s career to date
5:24 - Universal pain point that most marketers fail to address
8:00 - How do get your clients to see their pain points as marketers
14:15 - Engaging a new client for the first time talking strategy
21:42 - B2B vs B2C content marketing
24:42 - Common mistake in lead generation pages
31:15 - What layout structure helps convert the best on landing pages
41:00 - Key advice to c-suite or even a founders to improve their lead gen in order to sell their product / service

Links to reach out to Vinnie Romano: (Vinnie can you add your additional social profiles)

LinkedIn: https://www.linkedin.com/in/vinnieromano/

🔥 FREE DIGITAL MARKETING MINI COURSE 🔥

Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!

The mini-course will include:

📽 - 3 key video lessons to help kick start your campaign planning
💡 - Advice from experts in the industry
📚 - Mini-course material to help you stay on track!

Reach out to Marcus:

LinkedIn: https://www.linkedin.com/in/marcuschanmba/
Website: https://venliconsulting.com/
Facebook: https://www.facebook.com/therealmarcuschan
Instagram: https://www.instagram.com/therealmarcuschan/

About Andrew Tran Digital

Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.

For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/

Facebook: https://www.facebook.com/AndrewTranDigital
Instagram: https://instagram.com/andrewtrandigital
Twitter: https://twitter.com/iamayetee

About POV Show

Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.