#marketing #landingpage #leadgen

Episode 52 of the Point of View podcast. I sit down with marketing performance and affiliate marketing expert, Ian Fernando to talk about this career, but more importantly I ask him what makes a lead generation page go from 0 to 100!

Chapters

• 0:00 - Intro
• 2:05 - Who is Ian Fernando
• 3:05 - Where will Ian travel in Southeast Asia?
• 5:45 - Main lesson in building a 6-7 online figure business
• 8:20 - Why businesses seek out marketing professional experts
• 10:44 - The common mistakes marketers make in their lead gen page?
• 12:48 - Tools to use to help measure success on your lead generation page
• 14:26 - The anatomy of a landing page, the strategy
• 16:15 - How to create a lead gen page for SEMs
• 24:05 - 2022 ad spend media buy predictions
• 29:33 - Email marketing effectiveness in 2022 test test test
• 33:21 - Advice to a c-suite or even a smaller business to improve their lead gen in order to sell their product / service, what’s the key things you would advise them to review or look at?

Links to reach out to Ian Fernando:

• LinkedIn: https://www.linkedin.com/in/ifernando/
• Website: https://www.ianfernando.com/
• Instagram: https://www.instagram.com/ianternet/
• Facebook: https://www.facebook.com/IANternetMedia/
• YouTube: https://www.youtube.com/user/iantrepreneur

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Reach out to Marcus:

• LinkedIn: https://www.linkedin.com/in/marcuschanmba/
• Website: https://venliconsulting.com/
• Facebook: https://www.facebook.com/therealmarcuschan
• Instagram: https://www.instagram.com/therealmarcuschan/

About Andrew Tran Digital

Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.

For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/ 

• Facebook:  https://www.facebook.com/AndrewTranDigital
• Instagram: https://instagram.com/andrewtrandigital 
• Twitter: https://twitter.com/iamayetee

About POV Show

Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.