#branding #marketing #anitasiek

My next guest is Anita Siek, Speaker, Educator and Brand Strategist. Anita is the Founder and Director of Wordfetti, a human-centered brand strategy and word education house that is on a mission to better businesses, and the world through the power of words.

She has a growing following on one of Australia’s best business marketing podcast and fun fact, Anita used to be a lawyer, admitted in the Supreme Court of Queensland.

Chapters of the podcast

• 0:00 - Introduction
• 5:55 - Biggest mistake businesses make in their marketing approach
• 7:25 - The biggest mistake small businesses make in their marketing activities
• 8:06 - Resources to help strategist ideate
• 9:43 - Deep understanding of your customer
• 10:42 - Understanding your audience
• 11:31 - Stay up to date with published studies
• 12:23 - Using storytelling to help relate your product or service to your audience
• 17:50 - Wider brand communication still has  purpose
• 20:23 - How did you initially get your beta students for your course?
• 24:42 - Which channel was most effective in gaining your core students for your course?
• 27:24 - Losing that human connection - Don’t chase money!
• 27:37 - The marketing funnel - put your customer in the middle
• 31:04 - How long did it take to build your course?
• 36:00 - The advantages in creating a beta program
• 38:06 - Using education marketplaces to sell your course
• 39:54 - What would you go back and do differently
• 43:24 - Structuring your products to fit the different price points
• 45:25 - Advice to c-suite or strategist on reframing a problem they are facing

🔥 FREE DIGITAL MARKETING MINI COURSE 🔥

Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!

The mini-course will include:

• 📽 - 3 key video lessons to help kick start your campaign planning
• 💡 - Advice from experts in the industry
• 📚 - Mini-course material to help you stay on track!

Sign up to the mini course - https://bit.ly/3GFPLdA

About Andrew Tran Digital

Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.

For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/ 

• Facebook:  https://www.facebook.com/AndrewTranDigital
• Instagram: https://instagram.com/andrewtrandigital 
• Twitter: https://twitter.com/iamayetee

About POV Show

Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.