Home
Categories
EXPLORE
True Crime
Comedy
Society & Culture
Business
Sports
History
Music
About Us
Contact Us
Copyright
© 2024 PodJoint
00:00 / 00:00
Sign in

or

Don't have an account?
Sign up
Forgot password
https://is1-ssl.mzstatic.com/image/thumb/Podcasts114/v4/c4/98/fa/c498fa5e-81e3-5e12-856c-e27727cb77f4/mza_14297705321457017199.jpg/600x600bb.jpg
Point of View (POV) Business Podcast by Andrew Tran
Andrew Tran
52 episodes
1 day ago
Hosted by Andrew Tran, and aimed at business professionals in leadership and management, Point of View (POV) is a series that interviews experts in their field with advice to help you lead and inspire those around you. Guests come from a wide range of backgrounds from branding, marketing, advertising, design, to even leadership, management or professionals in motivation and coaching.
Show more...
Marketing
Business
RSS
All content for Point of View (POV) Business Podcast by Andrew Tran is the property of Andrew Tran and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hosted by Andrew Tran, and aimed at business professionals in leadership and management, Point of View (POV) is a series that interviews experts in their field with advice to help you lead and inspire those around you. Guests come from a wide range of backgrounds from branding, marketing, advertising, design, to even leadership, management or professionals in motivation and coaching.
Show more...
Marketing
Business
https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode/6147867/6147867-1617772380824-c13413a3a6531.jpg
EP40 - BUILDING YOUR SEO RANKING FOR B2B BRANDS: Interview with Clarice Lin
Point of View (POV) Business Podcast by Andrew Tran
23 minutes 17 seconds
4 years ago
EP40 - BUILDING YOUR SEO RANKING FOR B2B BRANDS: Interview with Clarice Lin

SEO or Search Engine Optimization has never been more important now than it has ever been. New algorithm changes and consumer trends have meant that optimizing your website to rank on intended searches for Google, Bing, Baidu and other search engines is really important towards serving your customer’s needs and capturing lost opportunities.

My latest guest is Clarice Lin, she is a marketing strategist focusing on working with her clients to rank on the first page of Google and/or YouTube.

Our conversation opens up on what marketing campaign resonates with her and why, whilst we also talk about what are the common challenges brands face, large or small when it comes to committing to their marketing activity.

Chapters in the interview

  • 3:05 - Introduction
  • 3:33 - Marketing campaign that’s most memorable in recent times
  • 4:46 - Duracell Bunny campaign
  • 5:23 - Common challenges businesses face when it comes to marketing activity
  • 8:12 - Typical SEO consultation process (Needs analysis)
  • 10:19 - Tools and tips to analyze their rank and identify opportunities for search
  • 12:00 - Specific tools for SEO
  • 13:18 - Why keyword stuffing is bad for your website in the long run
  • 18:33 - Advice for businesses where time and money is poor, but recognize marketing activity is really important

About Andrew Tran Digital

Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.

For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/

  • Facebook:  https://www.facebook.com/AndrewTranDigital
  • Instagram: https://instagram.com/andrewtrandigital
  • Twitter: https://twitter.com/iamayetee
Point of View (POV) Business Podcast by Andrew Tran
Hosted by Andrew Tran, and aimed at business professionals in leadership and management, Point of View (POV) is a series that interviews experts in their field with advice to help you lead and inspire those around you. Guests come from a wide range of backgrounds from branding, marketing, advertising, design, to even leadership, management or professionals in motivation and coaching.