Roger Gehrmann is a creative leader with 18 years experience spanning the various worlds of Advertising, Product Design and B2B & B2C Marketing & Strategy.

He currently is the Executive Creative Director at SiriusXM/Pandora, the largest audio entertainment company in North America.

Roger is the co-founder of Studio Resonate, the audio-first creative consultancy that brings brands to life through audio.

Key chapters:

• 0:00 - Intro
• 2:28 - Favourite artist and why?
• 4:11 - What makes a brand iconic?
• 5:47 - Do iconic brands have a consistent narrative?
• 7:39 - Sonic branding example with Mastercard
• 8:48 - What is audio branding?
• 9:09 - How Mastercard created their audio (sonic) branding
• 11:03 - Intel’s audio branding explained
• 13:14 - McDonald’s ‘I’m lovin it’ sonic branding
• 15:15 - How long has audio branding been used for?
• 16:44 - Why audio branding is important for brands today?
• 19:48 - Can small brands use audio branding?
• 22:39 - How small brands can create their audio branding
• 25:53 - What is brand safety?
• 30:46 - Applying AI to brand safety in advertising
• 38:36 - Advice for creatives in problem solving

Links to reach out to Roger Gehrmann:

• Follow her on Linkedin: https://www.linkedin.com/in/rogershogehrmann/
• Twitter: @roger_sho
• Web: rogersho.co
• Clubhouse: Join Society For Sound Thinking, for our weekly discussion on all things sound.

About Andrew Tran Digital

Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster partnering with brands to navigate the ch allenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.

For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/

• Facebook:  https://www.facebook.com/AndrewTranDigital
• Instagram: https://instagram.com/andrewtrandigital
• Twitter: https://twitter.com/iamayetee