Tired of Overthinking Content? Try Athlete Marketing with James Nwobu

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Point Of The Story

Sara Joelle

42 episodes

4 days ago

Welcome to Point of the Story — the only podcast you won’t have to listen to on 2x speed! Hosted by Sara Joelle — Website Copywriter, Marketing Mentor, Unapologetic Squirrel, and single mom navigating life with ADHD, this show is for the online business girlies, the moms juggling business and babies (and bullshit), and the creative minds trying to balance it all. New episodes every Thursday!

All content for Point Of The Story is the property of Sara Joelle and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

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Tired of Overthinking Content? Try Athlete Marketing with James Nwobu

Point Of The Story

39 minutes 40 seconds

5 months ago

Tired of Overthinking Content? Try Athlete Marketing with James Nwobu

You didn’t hear it from me…

But Showit’s Director of Marketing has some thoughts about AI content, lazy brands, and why “just post it” might be the best marketing advice you’ll ever get.

(Also, he might be one of the smartest marketers I know. And yes, he’s about to become your fave too!)

In this episode, I sit down with James Nwobu — marketing leader, mindset king, and unofficial philosopher of content creation. He’s the type of guy who can casually drop a truth bomb about brand integrity and challenge your limiting beliefs in the same breath. Oh, and he once helped ShowIt post 50 videos in one day. No big deal.

TOPICS & TANGENTS

— Why “putting people first” is a marketing non-negotiable

— What athletes can teach us about mindset + consistency

— James’ antidote to imposter syndrome (it involves ants)

— What AI can’t do (and why trying to cut corners will cost you)

— How to repurpose everything and show up more without burnout

— The one piece of Showit team tea I forced James to spill

POINT OF THE STORY

The best way to market yourself is to become yourself. When you show up with consistency, clarity, and actual care for your people, you become unforgettable.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Showit @showit on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

JAMES LINKS

— Follow James and Showit on Instagram

— Check out his website

— James’s walkout songs: song 1 + song 2

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.