3 things that happened when I cornered a bookkeeper at a conference:
1. I almost choked to death
2. I realized I should learn how to perform the Heimlich maneuver
3. I found out that S-Corps are much more complicated than they seem
In this episode, I sit down with Madison Dearly — former Miss New Mexico, bookkeeping’s biggest fan, and the woman who was literally at the ready to perform life-saving measures on me during our first conversation (the episode is worth it just for that story alone!).
She's conservative with the IRS but generous with her knowledge, and she's here to give you the real tea on S-Corps, business expenses, and why your bookkeeping probably needs some serious TLC.
TOPICS & TANGENTS
— Revenue vs. profit vs. owner's draws (bookkeeping terms you need to know)
— My obsession with Queen Latifah and how I named my Roomba after her
— Business expenses that'll get you audited vs. ones that actually count
— Why Madison wants to set QuickBooks on fire (we support this energy)
— The tea on Intuit and why Madison despises them
— Baby steps to bookkeeping that won't make you want to cry
POINT OF THE STORY
The best business expense you can make is educating yourself about your own finances. Understanding the difference between revenue and profit, knowing what you can actually deduct, and having clean books will save you more money than any trendy tax hack.
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Madison @madisondearly on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
MADISON LINKS
— Follow Madison on Instagram and Threads
— Check out her website
— Subscribe to her newsletter
— Subscribe to her Youtube channel
— Join her Monthly Bookkeeping Club
— Check out her services and resources
— Madison’s walkout songs: song 1 + song 2
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
TIMESTAMPS
00:00 Intro
00:22 Meet Madison, Bookkeeping Queen and The Person Who Saved My Life
03:27 Rapid-Fire Squirrel Brain Questions
15:37 The S-Corp Reality Check You Need to Hear
24:53 A Bookkeeping Crash Course
30:31 The IRS Doesn't Care About Your Brand Shoot Blazer
39:13 Madison's Rant on Intuit
41:42 Baby Steps to Better Bookkeeping
44:17 Closing
This episode was edited by Adrienne Cruz.
Babe, I love you, but we need to talk... If you're mixing your business money with your grocery money, you're fucked, and it's time to get unfucked.
In this episode, I sit down with Braden Drake from Not Avg Law — attorney, Le Creuset collector, and the only lawyer I know who uses "get fucked" as a business philosophy (but in a good way).
We're talking about all the ways your business might be getting you into trouble without you even knowing it, and how to unfuck yourself before the IRS comes knocking.
TOPICS & TANGENTS
— The "oh shit" cycle of back taxes (and how to break it)
— Why your team members are probably employees, not contractors
— The time Braden sold a $1,000 pot on Facebook Marketplace to become a debt-free diva
— How to automate your tax savings so your ADHD brain doesn't forget
— Business insurance, trademarks, and other things that'll save your ass
POINT OF THE STORY
Your business is only as strong as its legal and financial foundation. Get a separate bank account, pay your quarterly taxes, classify your team correctly, and protect your brand — because unfucking your business later is way more expensive than doing it right the first time.
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Braden @notavglaw on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
BRADEN LINKS
— Follow Braden on Instagram and Threads
— Check out his website
— Check out his podcast Unf*ck Your Biz
— Join his signature group coaching program to get your legal and tax shit in order
— Join his membership The Contract Club
— Check out his trademark services
— Read his book
— Braden’s walkout songs: song 1, song 2, song 3
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— The Le Creuset Cosmos Braiser
TIMESTAMPS
00:00 Intro
00:24 Meet Braden from Not Avg Law
01:24 Rapid-Fire Squirrel Brain Questions
11:54 You Need a Separate Business Account
12:36 His Offer Suite and Team Structure
16:18 Employees vs. Contractors (And Why You're Probably Wrong)
20:45 The 3 Ways to Scale Your Business
23:48 Steps to Unfuck Your Biz
38:21 Closing
This episode was edited by Adrienne Cruz.
How’s this for a hot take? You probably don't need a logo. Yes, you read that right!
In this episode, I sit down with my good friend Tori Sprankel — brand and website designer and the person who makes every project we collaborate on look significantly sexier.
Tori works with what I call "cool moms" (and I don't know if they're inherently cool or if Tori just makes them look cool, but every single client of hers is iconic). She's also got one of the strongest brands I've ever seen when it comes to attracting the right people, so when she says most businesses are overthinking their visual identity, I listen.
We're diving deep into why your business might not actually need a logo, what brand elements you DO need, and how to show up consistently without losing your damn mind.
TOPICS & TANGENTS
— The delicious perfection that is millennial nachos
— Remembering you have free will at 30-something
— Content corners that don't require your house to look like a Pinterest board
— The Instagram-first vs. website-first debate
— Micro storytelling and why you're not boring (seriously, you're not)
POINT OF THE STORY
Whatever you've got going on, you're not boring. You're interesting, period. Your job isn't to be something people have never seen before — it's to be relatable, specific, and consistently you.
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Tori @torisprankel on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
TORI LINKS
— Follow Tori on Instagram
— Check out her website
— Check out Eldest Daughter Studio for her website templates (which include my website copy templates! Discount Code: BTLCOPY)
— Browse her freebies and resources (including the Link in Bio freebie)
— Grab her free IG carousel templates
— Join the waitlist: BTL Copy x Eldest Daughter Studio
— Tori’s walkout song
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— Xanthe
— Clara Pierce (the influencer with the cute cutting board)
TIMESTAMPS
00:00 Intro
00:24 Meet Tori, Cool Mom Brand Designer
03:23 Rapid-Fire Squirrel Brain Questions
15:33 Some People Don't Need a Logo (A Designer Said It)
22:17 What Brand Elements You Actually Need
33:16 Why Specificity Is the Secret to Relatability
37:27 Micro Storytelling + Why You're Not Boring
40:11 Instagram vs. Website First
50:49 Closing
This episode was edited by Adrienne Cruz.
I wasn't a woo-woo person until I accidentally manifested the best relationship of my life by deleting every mediocre man's number from my phone. So there’s definitely something to manifestation, and today’s guest is here to spill the tea.
In this episode, I sit down with Jillian Minter — money manifestation coach and boss bitch extraordinaire. She’s here to tell us everything we need to know about money manifestation: what actually works, what doesn't, and why your sarcastic broke girl meme energy is blocking your abundance.
TOPICS & TANGENTS
— The micro-negativity that's sabotaging your manifestation
— Starting small when you don't actually believe you can win the lottery
— How to manifest that your boyfriend will leave work early
— Why you have to spend money to make money
— Jillian's gratitude and manifestation practice
— Making space for what you want (literally clearing out nightstands)
— My accidental coaching moment (yay!)
POINT OF THE STORY
You're always manifesting — the question is whether you're doing it on purpose. When you clean up your energy, believe you deserve what you want, and take action from that aligned place, everything shifts.
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Jillian @jillianminter on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
JILLIAN LINKS
— Follow Jillian on Instagram
— Check out her website
— Subscribe to her newsletter, Prosperity Pages
— Grab her freebies, Your 100 Limiting Money Beliefs and EFT Tapping
— Check out her challenge Magic Money Makeover
— Jillian’s walkout song
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— Follow Serena Kerrigan on Tiktok
TIMESTAMPS
00:00 Intro
00:23 Meet Jillian, Money Manifestation Coach
01:57 Rapid-Fire Squirrel Brain Questions
09:03 What Is Manifestation (And Does It Actually Work?)
17:59 Start Small When You Don't Believe It Yet
20:22 Why You Can’t Just Manifest and Sit on Your Ass
24:47 Scarcity Mindset, Negative People, and Other Blocks
39:55 The Most Common Manifestation Mistakes
40:05 Common Mistakes in Manifestation
47:49 Jillian's Money Manifestation Routine
59:30 Sara's Accidental Coaching Session
01:08:51 Closing
This episode was edited by Adrienne Cruz.
I joined a $5,000 mastermind at 4 AM after seeing one random Threads post, and it was one of the best business purchases of my life.
The woman who led me to this decision was Vix Meldrew — community building queen, Diet Coke connoisseur, and the leader behind some of the most successful group programs I've ever seen. We're diving into why being yourself isn't just nice advice, why your quirks and niche interests are marketing gold, and how Vix scaled her programs while working 25 hours a week.
TOPICS & TANGENTS
— The social media presence scale (from "mystery human" to "oversharing your bowel contents")
— My discovery that not everyone’s lungs burn when they run
— How to be more you without trauma-dumping on Instagram
— Why overusing ChatGPT is killing your launch conversions
— Our sophisticated Threads strategy of relentless shitposting
— Building in public: how Vix got 220 people in a Slack channel before her membership even existed
— Why the "nurture your current audience" advice is keeping you stuck
POINT OF THE STORY
Your community doesn't want you to be more professional — they want you to be more you. Stop over-strategizing and start sharing the parts of yourself that make people say "finally, someone who gets it."
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Vix @vixmeldrew on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
VIX LINKS
— Follow Vix on Instagram and Threads
— Check out her website
— Listen to her podcast
— Join her membership, VOLUME
— Join her mastermind, Sales Spice
— Vix’s walkout song
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— Follow Morgan Roos on Tiktok
TIMESTAMPS
00:00 Intro
00:24 Meet Vix Meldrew, Community Building Queen
06:04 Rapid-Fire Squirrel Brain Questions
21:15 Your Community Wants More YOU (Not More Strategy)
23:12 The Social Media Oversharing Scale
28:10 Stop Overthinking Connection
34:54 Put Down ChatGPT (It's Killing Your Conversions)
38:53 Own Your Wins AND Mistakes
48:48 Embarrassment Is a Choice You're Making
51:45 Building It in Public: What Worked for Her Programs
01:01:04 Closing
This episode was edited by Adrienne Cruz.
When I needed a $3,800 oil tank for my house, I didn't dip into my savings. Instead, I ran a 24-hour flash sale with the code GETSARAOIL and made the money instead. My guest has thoughts about this strategy, and they might surprise you!
In this episode, I sit down with Emilie Nutley, finance coach for women and owner of the most delightful British accent you'll ever hear. Emilie's here to give us the girly money chat we've been craving, complete with finance spreadsheets that don't make you want to cry and money management that works with your squirrel brain.
TOPICS & TANGENTS
— The difference between money mindset and money management
— The chocolate orange obsession that transcends continents
— Emilie's three-card spending system
— Her controversial opinion about emergency funds
— Jelly Cat and Cars collections and why we're all just big kids
— How to know what "enough" money actually is
POINT OF THE STORY
Stop micromanaging every dollar and start managing your money like the confident business owner you are, with simple systems that work with your brain, not against it.
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Emilie @emilienutley on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
EMILIE LINKS
— Follow Emilie on Instagram
— Check out her website
— Browse her offers here
— Enroll in her program Cashflow Confident
— Emilie’s walkout song
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
TIMESTAMPS
00:00 Intro
00:26 Meet Emilie, Finance Coach & Posh Farmer
02:17 Rapid-Fire Squirrel Brain Questions
14:26 Be Proactive With Your Money, Not Reactive
21:39 How to Split Your Money (Without 47 Different Accounts)
23:12 Money Mindset VS. Money Management
28:10 Should You Budget or Should You Just Make More Money?
34:46 You Need a Breathing Fund
40:26 Talking Shit About Profit First
43:45 Money Fears & Why Comparison Is Toxic
49:59 Closing
This episode was edited by Adrienne Cruz.
I'm about to become a walking advertisement for a face mist, and I'm not even sorry about it.
In this episode, which is literally the longest I've ever uploaded, I sit down with my friend Sabah, founder of Calling Beauty. I helped name this brand YEARS ago and wrote the copy that's literally on the Face Fog bottle right now. (It's the best face mist on the market and I will die on this hill.)
We're talking about the unglamorous stuff nobody tells you about building a physical product business — supply chains, Brexit drama, why free shipping isn't actually free, and how to get from lab samples to someone's bathroom shelf. Plus the glamorous stuff like PR boxes that stop industry execs in their tracks and cold-emailing Taylor Swift's makeup artist.
TOPICS & TANGENTS
— The boost folder every founder needs (and why you should steal this idea)
— The 70+ phone calls that built an entire brand strategy
— Dating advice that made my editor Adrienne say I need a dating podcast
— Why Sabah needs to start a podcast immediately
— Why men steal Face Fog for football practice
— Why we're never shutting the fuck up about astrology charts
POINT OF THE STORY
You can't micromanage your way to success. Whether you're building a beauty empire or just trying to figure out your life, the magic happens when you show up consistently but stay flexible enough to let things unfold the way they're meant to.
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Sabah @sabahyaqoob on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
SABAH LINKS
— Follow Sabah and Calling Beauty on Instagram
— Follow her on Tiktok too
— Check out her website
— Her community for Muslim women navigating dating and marriage
— Her product that Sara is absolutely obsessed with
— Sabah’s walkout song
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— Podcast episode: What Even Is A Quantum Leap? with Kaitlyn Kessler
— Newsletter: TOC #119: So, We Got Tattoos Together
TIMESTAMPS
00:00 Intro
00:24 Meet Sabah, Founder of Calling Beauty
04:18 Rapid-Fire Squirrel Brain Questions
19:21 How to Cold Email Taylor Swift's Makeup Artist
24:16 Sara's Obsession with Face Fog
28:19 Makeup, Body Image, and Self-Love
37:57 The Only Origin Story You'll Hear on This Podcast
49:23 The 70 Phone Calls That Built a Brand
58:44 The Unglamarous Side of Creating a Beauty Product
01:05:09 Even Men Love Face Fog
01:09:08 Fulfillment Centers, Brexit, and Shipping Costs
01:17:31 The Role of PR in Brand Visibility
01:21:33 Sabah's Long-Term Goals
01:29:08 The Moment This Became a Dating Podcast
01:39:56 Closing
This episode was edited by Adrienne Cruz.
Raise your hand if you've ever said "I'll worry about investing when I have more money."
Yeah, that was me too — until I met Matt!
In this episode, I sit down with Matt Ward, my actual financial planner (and the man responsible for me not losing my mind about money), to debunk every misconception you have about working with a financial planner.
We're talking about when you should consider working with a financial planner, why business owners especially need to get their shit together, and why waiting until you're "ready" is costing you more than you think.
Also, Matt wears an actual blazer to work every day, which automatically makes this the most professional episode we've ever recorded.
TOPICS & TANGENTS
— The difference between SEP IRAs and 401(k)s for business owners
— Emergency funds, high-yield savings accounts, and other financial shit you've been avoiding
— Why Matt always has to be the first one to hang up the phone
— Protection planning for single moms and business owners who can't afford to wing it
— The tax benefits of retirement accounts (pre-tax vs. Roth, explained like you're not a finance bro)
POINT OF THE STORY
Stop waiting until you're "ready" to get your financial shit together. Having a plan beats winging it every single time, no matter your age or income.
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy on your Instagram story while you’re listening, and one lucky winner will get a caffeine fix!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
MATT LINKS
— Learn more about Matt
— Matt’s walkout songs: song 1 + song 2
Matthew Ward is a registered representative of and offers securities, investment advisory and financial planning services through MML Investors Services, LLC, Member SIPC. Supervisory office: 280 Congress Street, Suite 1300, Boston, MA 02210 Tel: 617-439-4389.
CRN202803-8252118
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
TIMESTAMPS
00:00 Intro
00:25 Meet Matt, My Actual Financial Planner
01:58 Rapid-Fire Squirrel Brain Questions
12:12 Is Financial Planning a Rich People Thing?
16:00 How Matt Helps Business Owners
19:44 Your Retirement Account Options
25:08 Help, I'm Bad at Saving Money!
31:13 The Earlier You Start, The Better
41:21 Matt's Final Money Tip
42:57 Closing
This episode was edited by Adrienne Cruz.
You send one email, three people unsubscribe, and you spiral into thinking your entire business is doomed. We've all been there!
In this episode, I sit down with Mrs. Shannon Vondy — email marketing queen, ADHD squirrel brain twin, and the only person who can make emails feel like “You’ve Got Mail.” We're going DEEP on all the technical email stuff you've been wondering about but were too afraid to ask. So deep in fact that this episode feels more like a whole ass masterclass than a podcast episode!
Shannon's been doing this for 15 years (10 of which she spent avoiding email like the plague, so she gets it), and she's here to tell you the truth: email works. Period. End of story. Stop giving it one chance and then deciding it's broken.
TOPICS & TANGENTS
— List cleaning 101: why keeping people who don't want to be there is actually hurting you
— Open rates, click rates, and why 20% isn't the failure you think it is
— The dating story that became a newsletter (featuring two hot girls in gray on computers)
— Domain verification and why you should reconsider an email address like sarah@gmail.com
— Why your subject lines don't need to be Shakespearean masterpieces
— The woman who replied "what is this, the streets?" to Sara's email
— Why chasing people down the street when they unsubscribe is not a business strategy
POINT OF THE STORY
Email marketing doesn’t have to be that complicated, and your open rates aren't a reflection of your worth as a human. Stop overthinking it, start being consistent, and remember — the people who unsubscribe weren't going to buy from you anyway.
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Shannon @mrs.vondy on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
SHANNON LINKS
— Follow Shannon on Instagram
— Check out her website
— Clean out your email list with The Email List Detox
— Join her membership, The Email Club
— Check out all her resources and offers here
— Shannon’s walkout song
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— Substack post: 19 Tiny Ways I Reduce Decision Fatigue
— The Taylor Swift song Sara was referring to
— Flodesk (code: “BTLCOPY” for 50% off your first year)
— Laura Belgray (mentioned by Shannon)
TIMESTAMPS
00:00 Intro
00:24 Meet Shannon, Email Marketing Queen (aka Mrs. Vondy)
02:19 Rapid-Fire Squirrel Brain Questions
20:46 Email Marketing Actually Works (Who Knew?)
23:02 The Best Email Platform Is...
26:09 Yes, You Have to Clean Your Email List
29:33 Are Open Rates Just a Vanity Metric?
35:12 Tips for Improving Email Deliverability
43:37 How to Get Those Coveted Email Replies
55:30 Let's Talk About Unsubscribes
01:03:56 Subject Line Do's and Don'ts
01:15:36 Segmentation for Beginners
01:27:30 Closing
This episode was edited by Adrienne Cruz.
Can we talk about how everyone's out here treating Instagram like it's rocket science?
In this episode, I sit down with Katie Creative Co (yes, we call her by her full Instagram handle because that's just how iconic she is) to talk all things social media strategy. Katie's got a literal master's degree in social media, she's been creating content since middle school YouTube days, and she's here to tell you the truth: there is no secret to social media, but there is a way to make it feel natural, community-focused, and actually fun.
We're talking why your ideal client should feel like your best friend, how to actually get to know your audience (spoiler: it's not just demographics), and why the biggest mistake people make is spending all their time posting instead of listening.
Also, Katie makes playlists for her clients based on their brand vibes, which is possibly the cutest thing I've ever heard, and I formally demand she makes one for herself immediately.
TOPICS & TANGENTS
— Why there's no secret Instagram formula
— How to research your audience when you don't have one yet
— The Mr. Potato Head approach to creating your ideal client
— How to make social media easier by doing what feels natural
— Recording your discovery calls for content gold mine material
— Why you should stop checking your analytics 15 times before noon
POINT OF THE STORY
Social media isn't rocket science, it's just conversations. When you stop overthinking it and start showing up as yourself (with your personality, perspective, and genuine care for your people) everything gets easier.
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Katie @katiecreativeco on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it.
KATIE LINKS
— Follow Katie Creative Co on Instagram
— Check out her website
— Join Katie’s group program Social Sweet Spot
— Katie’s EXCELLENT About Page
— Katie’s walkout songs: song 1 + song 2
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— Follow the The Idea Haven on Instagram
— Follow Alexia Degremont on Instagram
TIMESTAMPS
00:00 Intro
00:25 Meet Katie, Social Media Strategist + Playlist Queen
03:01 Rapid-Fire Squirrel Brain Questions
16:42 There's No Secret Formula for Social Media
21:03 3 Questions to Start Creating Your Social Media Strategy
24:44 Get to Know Your Audience Like They're Your Best Friend
31:23 Creating Your Ideal Client Mr. Potato Head Style
41:15 Getting Specific Even If It Turns People Away
50:11 Personality + Perspective = Your Entire Strategy
58:51 Making Social Media Easier (It's Not That Serious)
01:01:54 Closing
This episode was edited by Adrienne Cruz.
You didn’t hear it from me…
But Showit’s Director of Marketing has some thoughts about AI content, lazy brands, and why “just post it” might be the best marketing advice you’ll ever get.
(Also, he might be one of the smartest marketers I know. And yes, he’s about to become your fave too!)
In this episode, I sit down with James Nwobu — marketing leader, mindset king, and unofficial philosopher of content creation. He’s the type of guy who can casually drop a truth bomb about brand integrity and challenge your limiting beliefs in the same breath. Oh, and he once helped ShowIt post 50 videos in one day. No big deal.
TOPICS & TANGENTS
— Why “putting people first” is a marketing non-negotiable
— What athletes can teach us about mindset + consistency
— James’ antidote to imposter syndrome (it involves ants)
— What AI can’t do (and why trying to cut corners will cost you)
— How to repurpose everything and show up more without burnout
— The one piece of Showit team tea I forced James to spill
POINT OF THE STORY
The best way to market yourself is to become yourself. When you show up with consistency, clarity, and actual care for your people, you become unforgettable.
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Showit @showit on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
JAMES LINKS
— Follow James and Showit on Instagram
— Check out his website
— James’s walkout songs: song 1 + song 2
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— Click here to get one FREE month of Showit!
— Blog post: Showit vs Squarespace: Which Should You Choose in 2025?
— Showit’s viral reel: “How we keep our meetings short”
TIMESTAMPS
00:00 Intro
00:25 Meet James, Director of Marketing at Showit
01:25 Rapid-Fire Squirrel Brain Questions
06:50 Marketing Is About People First
10:33 The 50 Videos in a Day Showit Experiment
20:04 Stop Letting the Ants Win
24:49 The Athlete Marketing Mindset
35:20 Bonus Showit Tea
38:48 Closing
This episode was edited by Adrienne Cruz.
If you’re reading this, you need SEO.
And if the fact that your website isn’t ranking for shit has been simmering on the back burner of your brain for months (or years), but you keep telling yourself you’ll figure it out later… Guess what? Later is now!
In this episode, I sit down with Mariah Magazine, SEO strategist and the only person who makes metadata sound sexy. We’re debunking myths, dragging design decisions that tank your rankings, and explaining how you can make SEO work in your favor.
Also… Mariah Magazine is not her real name, but you’ll have to listen to the episode to hear all about that story.
TOPICS & TANGENTS
— Why blog posts aren’t automatically the SEO magic trick you think they are
— The “SEO sandwich” every website needs
— Keyword logic 101: let the phrase tell you where it goes
— Why basic AI-generated blogs are a terrible idea
— Contact form etiquette (and Sara’s ex’s Hollister points)
— What MySpace usernames have to do with SEO
POINT OF THE STORY
You can’t rig Google with random keywords. Good SEO is real writing — for real people — so you show up as the BEST answer to the question they’re asking.
GIVEAWAY
This week’s giveaway is different! Tag me @btlcopy and Mariah Magazine @mariahmagazineco on your Instagram story while you’re listening, and one lucky winner will get our $149 Copy x SEO Masterclass for FREE!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
MARIAH LINKS
— Follow Mariah on Instagram
— Check out her website
— Tune in to the Curiously Guided podcast
— Use the code SEOLOVE10 for $10 off in the SEO for Designers Workshop
— For even more resources click here!
— Mariah’s walkout songs: song 1 + song 2
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— Blog post: Showit vs Squarespace: Which Should You Choose in 2025?
— Sara and Mariah’s Copy x SEO Masterclass
— Blog post: How To Write Your Contact Page (Cuz, Yeah, It Matters)
TIMESTAMPS
00:00 Intro
00:25 Meet Mariah Magazine, SEO Strategist
02:20 The MySpace Name That Became a Brand
08:16 Rapid-Fire Squirrel Brain Questions
17:53 It’s Not Just About Blog Posts
21:20 The Different Kinds of Search Intent
25:13 Why Story-Driven Blog Posts Win at SEO
30:06 The Keyword Will Tell You Where It Belongs
36:36 Keywords for Your Homepage vs. Services Page
38:37 Why SEO Feels So Complicated
44:10 Mariah’s SEO Icks
51:38 The SEO Sandwich
53:01 Closing
This episode was edited by Adrienne Cruz.
An incomplete list of things that do not make you iconic:
1. Having a tragic backstory
2. Treating every Instagram post like it’s a free masterclass
3. Saying five different things about your business and hoping one of them sticks
You know what DOES make you iconic?
Clear messaging + creative delivery.
In this episode, I interview brand messaging expert, Diet Coke connoisseur, and iconic girly in her own right, Abbie Radford. We’re talking about saying less (but way better), storytelling that doesn’t require trauma-dumping, and how to create “that’s me!” energy in your content — even if you’re secretly thinking, “My story is boring and I don’t know what the fuck to post.”
TOPICS & TANGENTS
— What makes a brand “iconic”
— Why your messaging is probably trying to do too much
— The Diet Coke copywriting masterclass you didn’t know you needed
— The real reason no one’s clicking on your stuff
— Storytelling vs. trauma-dumping: how to connect without oversharing
— Pretending to be an influencer in the back of an Uber
— What to say when you’ve never personally struggled with what you teach
POINT OF THE STORY
To be iconic, say something only you can say, and do it in a way that makes people feel like they already know you. Say less. Say it better.
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Abbie Radford @thisisabbieradford on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
ABBIE LINKS
— Follow Abbie on Instagram
— Check out her website
— Listen to The Industry Icon Podcast
— Abbie’s walkout song
— Abbie’s Diet Coke reel
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— Book: Manifest: 7 Steps to Living Your Best Life
— Blog post: Showit vs Squarespace: Which Should You Choose in 2025?
— Blog post: Are Tonic Site Shop’s Showit Website Templates Really Worth It In 2024?
— Workshop: I’m Cool, But My About Page Isn’t
TIMESTAMPS
00:00 Intro
00:24 Meet Abbie, Messaging Queen + Diet Coke Connoisseur
01:14 Rapid-Fire Squirrel Brain Questions
18:28 Messaging 101: Say Less (But Say It Better)
24:12 Why Telling Your Story Is the Best SEO Strategy
30:40 What If You’ve Never Struggled With What You Teach?
34:04 Your Dream Ted Talk: Where to Start with Messaging
40:07 The Kind of Niching that Works
44:32 Being Creative With Your Content
54:50 Closing
This episode was edited by Adrienne Cruz.
I’ve got more testimonials than I know what to do with. Love notes. Slack screenshots. Emails that made me tear up a little. But for the longest time, I was just letting them collect digital dust.
Until I met Jocelyn. She’s the mastermind behind Best Seller, a course that’s teaching me how to turn client results into actual marketing gold —not just "Sarah is amazing!!" but “Sarah is amazing AND here's the specific transformation she helped me achieve, broken down like an actual plot line.”
We talk about why your social proof isn’t working the way you want it to, what kind of questions you should be asking your clients, and how to repurpose your case studies across literally every platform — not just buried in a highlight on your IG.
You’re gonna learn a lot. You’re gonna laugh. You’re gonna want a sticker sleeve.
TOPICS & TANGENTS
— The difference between case studies and testimonials
— What a case study collection system is and why you probably need one
— The unhinged rage I feel when someone misuses the word aesthetic (I will die on this grammar hill)
— Why your onboarding form might be your biggest missed opportunity
— Why tattoo artists lowkey hate my arms (symmetry? never heard of her)
POINT OF THE STORY
Social proof hooks. Stories convert. If you want people to see themselves in your offer, don’t just tell them “it worked” — show them how it can work for someone exactly like them.
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Jocelyn Montemarano @scaleyourresonance on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
JOCELYN LINKS
— Follow Jocelyn on Instagram and Threads
— Check out her website
— Take Jocelyn’s free micro-class
— Join Jocelyn’s program Best Seller
— Jocelyn’s walkout song
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
TIMESTAMPS
00:00 Intro
00:22 Meet Jocelyn, the Case Study Queen
02:52 Rapid-Fire Squirrel Brain Questions
18:19 Why Social Proof Isn’t Converting
23:25 Where to Use Case Studies in Your Marketing
28:43 Using Stories to Attract (Not Just Sell)
31:11 What Is a Case Study Collection System?
49:46 Key Questions for Effective Case Studies
53:54 Closing
This episode was edited by Adrienne Cruz.
If you’ve ever felt like buying a house is some mysterious, unattainable, "adultier adult" milestone... I get it. It took me ages to do it, and the process was like trying to solve a Rubik’s cube blindfolded — while signing 37 forms.
Which is exactly why I dragged my real-life bestie and first-time homebuyer expert, Alli Moore, onto the pod today. (Dragged lovingly, obviously.)
Alli is here to walk us through WTF a loan officer actually does, how the home buying process works, and what you need to know if you’re self-employed and still want your white-picket-fence moment.
TOPICS & TANGENTS
— Why buying a house as a self-employed girly is not as scary as TikTok makes it sound
— The crucial thing you need to tell your accountant before you even start stalking Zillow
— Why your rent vibes do not translate to mortgage vibes
— How not to accidentally kill your pre-approval status while you're in limbo
— Our unhinged homebuying stories: bullying, bad math, and a Cape Cod side quest
POINT OF THE STORY
Find a house you can afford, live your life in, and not cry every time a bill shows up. That’s the dream.
ALLI LINKS
— Follow Alli on Instagram here and here
— Subscribe to her newsletter to for home-buying tips
— Alli’s walkout songs: song 1, song 2
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— Bookkeepers: Peach Perfect Financials, Madison Dearly, Coyne Bookkeeping
— Sara’s high-yield savings account
— Annual Credit Report website
TIMESTAMPS
00:00 Intro
00:26 Meet Allie, the First-Time Homebuyer Whisperer
03:26 Rapid-Fire Squirrel Brain Questions
18:27 What Even Is a Loan Officer?
22:42 Buying a House as a Self-Employed Squirrel
29:18 The Homebuying Process, Step-by-Step
41:01 Our Homebuying Stories
54:14 How Equity Works (and Why You Should Care)
57:55 Debt, Credit, and Other Capitalist Nonsense You Still Have to Deal With
01:05:46 Closing
This episode was edited by Adrienne Cruz.
Okay, listen. I timed myself making a single carousel post, and it took me 55 minutes and 53 seconds. (I have Toggl receipts.) So when Gemma Watts said you could run a whole social media strategy in just 15 minutes a day, I was like… girl, be serious.
But turns out… she was!
Gemma — aka The Social Cottage, aka the queen of cozy social media strategy — is a former teacher turned content strategist who helps business owners market themselves without letting social media devour their entire life.
This might be the most get-your-life-together episode of season 2 — Gemma gives you a full, step-by-step system to make your content take less time, feel more fun, and actually do something for your business. There’s even homework at the end, so grab your notebook!
TOPICS & TANGENTS
— Why your content is taking too long to make
— Gemma’s 15-minute strategy for showing up consistently on social media
— The “stories, skills, symptoms, shifting objections” content system and how to use it
— The ADHD struggle of putting laundry in but never taking it out
— Why motherhood doesn’t have to be your only source of fulfillment
— How to grow an Instagram account from zero with no welcome post
POINT OF THE STORY
You don’t need to post daily Canva masterpieces. You just need a system that works with your brain (and 15 minutes a day).
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Gemma Watts @thissocialcottage on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
GEMMA LINKS
— Follow Gemma on Instagram
— Check out her website
— Follow her on Substack
— Get Gemma’s prompts in your inbox
— Get her FREE Caption Creator
— Get her 15-Minute Growth Guide
— Gemma’s walkout song
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— The girl who talks to her baby on Tiktok
TIMESTAMPS
00:00 Intro
00:24 Meet Gemma, the Cozy Strategy Queen
01:41 Rapid-Fire Squirrel Brain Questions
18:57 The 15-Minute Social Media Strategy
26:12 Why Your Captions Take Forever
28:29 The Only Planning System You Need
34:28 "Expert" Social Media Advice That Makes Gemma Cringe
38:51 How to Not Hate Social Media
45:01 What to Post and How Often
52:40 Starting From Zero: Gemma's 3-Step Plan
55:17 Closing
This episode was edited by Adrienne Cruz.
Be honest. When was the last time you said you were gonna launch something… and then let your idea sit in a Google Doc because you “just need to finish the sales page” or “should probably finish all this client work first.”
(I’ll go first. It was last month.)
This week on the pod, I brought in one of my faves — and one of yours, too — Kelsey McCormick of Coming Up Roses. Kelsey’s the go-to expert on launching your own way (yes, even if you’re squiggly, squirrel-brained, or about to have your second baby).
And because I know y’all come here for the actual tea, I didn’t ask her the “So, tell us how you got started” questions. No ma’am. I asked the good stuff, like: “What should you do first when you have a cold audience,” “How often should you launch,” and sooooo much more!
TOPICS & TANGENTS
— What “campaign thinking” actually means and how it can chill out your business
— The tragic ADHD guilt of forgetting your kid's snack request
— What to do about the very real urge to avoid your own launches
— Kelsey’s 3-step warm-up strategy for cold audiences
— Our Myspace song eras and why we all peaked with profile music
— The reason your past launches might’ve flopped
— The underrated power of building in public
POINT OF THE STORY
You don’t need to figure it all out before you start launching, but you DEFINITELY need a deadline.
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Kelsey McCormick @cominguproses.co on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
KELSEY LINKS
— Follow Kelsey on Instagram
— Check out her website
— Kelsey’s famous progam Launch Your Own Way
— Listen to her private podcast The Warm Up
— Kelsey’s walkout song
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— Mentioned by Kelsey: Michelle @byhellolemon and Alyssa @atnndesign
TIMESTAMPS
00:00 Intro
00:25 Meet Kelsey, the Squiggly Launch Queen
02:09 Rapid-Fire Squirrel Brain Questions
19:47 Campaign Thinking 101
22:52 The Inaction Problem No One Wants to Admit
30:21 How to Warm Up a Cold Audience
39:07 Can You Just Copy-Paste a Launch That Worked?
51:11 Closing
This episode was edited by Adrienne Cruz.
Okay, picture this: it’s 9am, you’re in a full face of makeup and red leather pants belting RENT at an audition — and by 2pm, you’re back home in sweatpants designing someone’s dream website.
That’s just a Tuesday in the life of Sarah Kleist.
She’s a New York-based actor and Showit website designer, and also one of my real-life best friends, my longest-running creative collaborator, and the most organized Notion girlie you’ve ever met.
In this episode, we’re talking all about living a double life as a multi-passionate human, why “simple” websites aren’t always the move, and how to make a template look like a million bucks. Plus, we share the behind-the-scenes of what it’s like to collaborate on all the dreamy copy/design projects we’ve done together (and why we absolutely refuse to share a contract system. Ever.).
TOPICS & TANGENTS
— Why template websites aren’t a cop-out (and how to make them look custom!)
— The very specific power of red leather pants and a good walkout song
— Why you need more website pages than you think
— The Notion obsession that will either inspire you or make your brain short-circuit
— A highly emotional tangent about seltzer, energy drinks, and being short in real life
— A mini lesson on the real difference between being outgoing and being an extrovert
— The exact moment we went from TikTok mutuals to real-life besties
— How our copy/design collabs actually work
POINT OF THE STORY
A solid website template and smart UX will take you far. (A fresh Notion hub wouldn’t hurt either.)
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Sarah Kleist @kleistcreative on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
KLEIST LINKS
— Follow Kleist on Instagram
— Check out her obviously kickass website
— Download Kleist’s viral freebie: The To-Done List
— BTL Copy x Kleist Creative - hire us together!
— Kleist’s walkout song
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— The book that inspired Kleist to reach out to me and the group we both joined as a result
— What I asked you to search up on TikTok
— Websites mentioned: Madden Made Events (designed with the Manhattan template by Tonic Site Shop), The Legalzine, Kat Wolff Creates, Frances House, Ashley Flowers, Monocle Productions, Katherine Marchand
TIMESTAMPS
00:00 Intro
00:23 Meet Sarah Kleist, The Best Showit Website Designer
06:03 Rapid-Fire Squirrel Brain Questions
18:02 The Truth About Templates, UX, and Doing Too Much
22:57 The To-Done List and Tracking Your Entire Life
28:17 What It’s Like to Work with Sarah + Sara
38:32 Favorite Projects We’ve Done Together
42:31 What We’re Actually Like in Real Life
48:21 Closing
This episode was edited by Adrienne Cruz.
Okay, be honest: have you ever heard someone talk about “quantum leaping” in their business and thought, “What in the Girl Boss is going on here?”
Same.
So in this episode, I brought in the one person I trust to de-mystify the energetic, the esoteric, the whole woo of it all and make it actually make sense.
Today’s guest is my best friend once removed (we made it official mid-recording), Kaitlyn Kessler. She’s an energetics and business coach who helps high-achieving visionaries trust themselves more deeply, pivot with purpose, and create success that doesn’t feel like a cortisol-inducing hellstorm.
We talk about why self-trust is the real secret to momentum, how “quantum leaps” actually happen, and why rest might just be the most rebellious thing you can do.
TOPICS & TANGENTS
— Why quantum leaps don’t happen overnight (even if the internet says you can make $3K while getting your hair done
— How to build actual self-trust and stop lying to yourself about going to the gym at 5 AM
— Kaitlyn’s best advice for the woo-curious
— A deeply important tangent about plane strangers trauma dumping and squirrels holding mushrooms
— Why “I’m hot no matter what” is a valid business mindset
— What in the world is “energetics” anyways?
POINT OF THE STORY
Quantum leaps are made in the micro moments, when you trust yourself enough to show up differently.
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Kaitlyn @kaitlynskessler on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
KAITLYN LINKS
— Follow Kaitlyn on Instagram
— Check out Kaitlyn’s website
— Listen to Spacious Podcast
— Follow Kaitlyn on Substack
— Kaitlyn’s walkout song
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
This episode was edited by Adrienne Cruz.
TIMESTAMPS
00:00 Intro
00:29 Meet Kaitlyn Kessler, Energetics Coach and Best Friend Once Removed
03:10 Rapid-Fire Squirrel Brain Questions
15:49 Self-Trust is Everything
23:03 When Shoulds and Have-To’s Are Running the Show
28:16 Rest as Rebellion and Fuck the Man
31:49 What Even Is a Quantum Leap?
38:05 What Energetics Have to Do With Business Strategy
43:20 Did Anyone Say “Journal Prompts”?!?
48:57 Woo-Curious? Let’s Talk About It
54:23 Closing
Not to be dramatic, but this might be the only cold pitch I’ve ever liked. And trust me — I’ve seen a lot of cold pitches. Most of them = instant delete, do not pass go, do not collect $200.
But today, I’m joined by Eva Couto of Flying Colors Creative — one of the very few people in the world who has ever successfully cold-pitched me. (A rare honor. A high calling. A feat so impressive I had to have her on the pod.)
Eva is a brand designer and ringleader. She’s all about helping people create unconventional, standout brands that feel like them.
We get into why most cold pitches suck (and how to actually do it right), why freaks always find each other, and how your branding might be quietly holding you back in ways you don’t even realize.
TOPICS & TANGENTS
— Why most cold pitches make me want to call the cops
— The real reason branding is a business essential, not a luxury
— Why Eva stalks people on LinkedIn of all places??? (Still not over it.)
— The branding mistake that makes people forget you exist
— Why bad branding gives “took his hat off and ruined it” energy
— My high school crush and the deeply unserious reason I logged into my personal Instagram for the first time in years
POINT OF THE STORY
A forgettable brand is an expensive problem. If people don’t remember you, they’re not going to hire you. Your brand should be more than just a pretty Pinterest mood board — it should actually help you make money and attract the right people.
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Eva @flyingcolourscreative on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
EVA LINKS
— Follow Eva on Instagram
— Check out the Flying Colours Creative website
— Listen to The Freak Show on Apple or Spotify
— The Extravaganza - your complete brand & website transformation
— Eva’s walkout song
BTL LINKS
— Download my FREE Cold Pitching Guide
— Watch my cold pitching Tiktok videos in this playlist
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OTHER LINKS
— My accountant - Peach Perfect Financials
— Contract templates - The Boutique Lawyer
This episode was edited by Adrienne Cruz.
TIMESTAMPS
00:00 Intro
00:24 Meet Eva Couto, Brand Designer and Cold Pitching Expert
04:14 Rapid-Fire Squirrel Brain Questions
16:17 A Forgettable Brand is an Expensive Problem
21:37 When Should You Actually Invest in Branding?
23:54 Ideal Clients and Red Flags
30:43 The Best Brand is One You’ll Actually Use
42:58 Why Bad Branding Gives “Took His Hat Off and Ruined It” Energy
49:15 Eva’s Everything Branding & Website Package (It Really is an Extravaganza)
51:26 Closing
