In the latest installment of In Under 10, we talk to Emily Caister about what communicators can learn from Taylor Swift’s marketing mastery. Whether you consider yourself a Swiftie or not, there’s something for everyone to learn.
Tune in as we discuss the pop star’s approach to branding, as well as how dialing into pop culture more broadly can help communicators tap in to the human element of their work.
Emily Caister will present at this year’s World Conference, 23-26 June in Chicago. Learn more about her session online here.
LINKS
Connect With IABC on social media
https://www.linkedin.com/company/iabc/
https://www.facebook.com/IABCWorld
https://www.youtube.com/user/IABClive
https://www.instagram.com/iabcgram/
Visit IABC Online