Websites have always been and IMHO will always be the central hub of holistic 360 degree digital marketing strategies. Author: Kenya Dmacs   This podcast reveal 5 key web design principles and 20 practical tips for building professional, hard working business websites. Planning and setting website objectives Website essentials for naming and hosting the infrastructure … Continue reading Use These 5 Principles To Create A Professional Website – Podcast

e-Mail is a tried and tested work horse of digital marketing strategies. Despite poor publicity and being misused over the last few years, it remains a significant and important means of communication between business and target audiences. Author: Kenya Dmacs   Understand and use the following 6 concepts, revealed in this podcast to breathe new … Continue reading 6 Ways To Give e-Mail Marketing A New Lease Of Life – Podcast

Writing a blog post that people will not only want to read but also subscribe to does not happen by accident. Author: Kenya Dmacs   There are several critical components that you must incorporate into your writing to create posts with appeal for your target audience. These include The headline – probably the most critical … Continue reading Write Blogs That People Want To Read – Podcast

Planning PR communication strategies is crucial if you are to address the issues at the right target audience in order to achieve you business goals. Author: Kenya Dmacs   Planning your PR and communications makes it more likely these exercises will be successful in promoting your business, addressing news items about your business or achieving … Continue reading How To Plan Effective PR Communication Strategies – Podcast

Branding has a very long history dating back to when people started putting unique marks on their possessions in order to identify those possessions as belonging to them. Author: Kenya Dmacs   Over the years branding has become more sophisticated in practice, yet it retains the same age old fundamental function. At it’s most basic, … Continue reading How To Create Unforgettable Brands Using Digital Marketing – Podcast

Across the marketing world, including Kenya, executive skepticism and a lack of proper metrics are the two prime causes of business failure to adopt digital marketing strategies to drive business growth, sales and profits. Author: Kenya Dmacs   Both of these causes are fed by poor consideration of analytics during the planning stage of a … Continue reading Why Analytics Are Critical To Successful Digital Marketing Strategies – Podcast