Home
Categories
EXPLORE
True Crime
Comedy
Business
Society & Culture
History
Sports
Health & Fitness
About Us
Contact Us
Copyright
© 2024 PodJoint
00:00 / 00:00
Sign in

or

Don't have an account?
Sign up
Forgot password
https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/7e/93/7f/7e937f46-7632-9856-8ddb-4ae573d454aa/mza_16412476811637628805.jpg/600x600bb.jpg
Podcast Strategy That Brings in Clients
Laura McRae - Podcasting Strategist and Consultant
51 episodes
Few seconds ago
Is it ever okay to swear on your podcast? Have you ever hit publish and then wondered if that cheeky F-bomb was a bit much? In this episode, I answer the question of whether swearing has a place in your podcast and what it means for your brand. It’s not a black-and-white answer, but I’m giving you a clear way to figure out what works for your show. I talk through how swearing can affect your tone, audience expectations, discoverability, and sponsorship potential. You’ll walk away knowing how ...
Show more...
How To
Education,
Business,
Marketing,
Entrepreneurship
RSS
All content for Podcast Strategy That Brings in Clients is the property of Laura McRae - Podcasting Strategist and Consultant and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Is it ever okay to swear on your podcast? Have you ever hit publish and then wondered if that cheeky F-bomb was a bit much? In this episode, I answer the question of whether swearing has a place in your podcast and what it means for your brand. It’s not a black-and-white answer, but I’m giving you a clear way to figure out what works for your show. I talk through how swearing can affect your tone, audience expectations, discoverability, and sponsorship potential. You’ll walk away knowing how ...
Show more...
How To
Education,
Business,
Marketing,
Entrepreneurship
Episodes (20/51)
Podcast Strategy That Brings in Clients
50. The risk of swearing in your podcast
Is it ever okay to swear on your podcast? Have you ever hit publish and then wondered if that cheeky F-bomb was a bit much? In this episode, I answer the question of whether swearing has a place in your podcast and what it means for your brand. It’s not a black-and-white answer, but I’m giving you a clear way to figure out what works for your show. I talk through how swearing can affect your tone, audience expectations, discoverability, and sponsorship potential. You’ll walk away knowing how ...
Show more...
2 days ago
7 minutes

Podcast Strategy That Brings in Clients
49. When podcast consistency isn’t the most important thing
Have you ever felt like your podcast isn’t reflecting where your business is heading? I’m back! After an unexpected break from the podcast, I’m sharing what really happened, why I stepped away, and how I’ve re-aligned my show with where my business is now. This episode is a raw and honest look at how important it is for your podcast to feel good to YOU, not just tick the boxes for consistency. I also share what I’ve been learning during the break (podcast SEO and storytelling!) and how ...
Show more...
1 week ago
9 minutes

Podcast Strategy That Brings in Clients
48. Why your podcast should evolve with your business
Have you ever felt like your podcast no longer fits the business you’ve built? In this episode, I’m opening up about something that’s been on my mind for a while… I’m hitting pause on the podcast. Not forever, but for now. I’ve realised I need time to reflect, recharge and rethink how this podcast can truly support you, because lately, it hasn’t felt aligned with where my business is heading. You’ll hear what led to this decision, why I believe taking a break can be the best move, and how I...
Show more...
3 months ago
6 minutes

Podcast Strategy That Brings in Clients
47. Why your episode titles might be losing listeners
Have you ever wondered why some podcast episodes get clicked on while others get scrolled past? In this episode, I’m breaking down how to create episode titles that make your audience stop the scroll and press play. You’ll learn why short, clear titles always win over long and confusing ones, how to use numbers and power words to grab attention, and why questions so good. I also share why adding your guest’s name at the end (not the start!) can make all the difference. By the end of this e...
Show more...
3 months ago
10 minutes

Podcast Strategy That Brings in Clients
46. How to return to your podcast after a break
Have you ever felt guilty about taking a break from your podcast? Taking a break doesn’t mean you’ve failed. In this episode, I’m talking about how to return to your podcast after a break, whether it’s been two weeks or two years. I share some real stories from podcasters who’ve hit pause and come back on their own terms, plus the mindset shifts and practical tweaks that make it easier to stay consistent. You’ll hear why the break itself isn’t the problem, it’s the pressure we pile on after...
Show more...
4 months ago
7 minutes

Podcast Strategy That Brings in Clients
45. Stop obsessing over downloads and track this instead
Do you really know what your podcast stats mean, or are they just numbers on a screen? If you’ve ever felt confused looking at your podcast analytics, this episode is for you. I’m breaking down which stats actually matter and how to use them to make smarter decisions for your show. From why downloads don’t give the full picture, to understanding the goldmine that is your consumption rate, this episode helps you read your numbers with confidence. You’ll learn the difference between listeners...
Show more...
5 months ago
11 minutes

Podcast Strategy That Brings in Clients
44. What to include in your first podcast episodes
Wondering what your very first podcast episodes should include if you want people to listen and stick around? In this episode, I walk you through exactly what I recommend including in your first three podcast episodes and why it matters so much. I break down what each episode should focus on, how to structure them, and how this sets the tone for your show and your business. I also share my go-to tips for launching with impact, from why solo episodes are key at the start, to how staggering y...
Show more...
5 months ago
8 minutes

Podcast Strategy That Brings in Clients
43. How to find the right podcast manager for you
Thinking about hiring a podcast manager but not sure what to ask? In this episode, I’m walking you through the key questions you need to ask before hiring a podcast manager. This can save you a whole lot of drama later. I'm sharing a real-life client story that shows exactly what can go wrong when the setup isn’t right, and what to do instead. You’ll learn what to ask around tech, ownership, editing styles, handover processes and more. Whether you’re ready to outsource or just weighing up t...
Show more...
5 months ago
14 minutes

Podcast Strategy That Brings in Clients
42. How to stop overthinking and start your podcast
Have you been thinking about launching a podcast but keep second-guessing if you're ready? In this episode, I'm sharing the biggest myths that hold new podcasters back. From thinking you need to be a confident public speaker to believing you must have thousands of followers first. I’ll also walk you through the simple, realistic essentials you actually need to get your podcast off the ground, without the stress. If you’ve been waiting for the “perfect time” to start your podcast, this is ...
Show more...
5 months ago
10 minutes

Podcast Strategy That Brings in Clients
41. How to show up as yourself and grow your podcast
Do you ever feel like your content sounds just like everyone else’s? In this episode, you’ll learn how to make your podcast and content instantly recognisable, by simply being yourself. If you’ve been overthinking your podcast or stuck in comparison-mode, this episode is the reminder you need. I’m joined by Tahryn Bolt, marketing and messaging strategist and host of the How I Do Content podcast, and someone who’s built a brand around Harry Potter, dogs, and magical messaging. We chat abou...
Show more...
6 months ago
29 minutes

Podcast Strategy That Brings in Clients
40. How to name your podcast
Are you stuck trying to name your podcast or unsure if you’ve picked the right title? In this episode, I’ll walk you through what really matters when naming your podcast, so you can stop overthinking and get on with creating great content. I'll share common mistakes I see people make and show you how to choose a name that’s not only memorable but also helps your ideal listeners find you. You’ll learn the importance of having a podcast name that’s clear, searchable, and easy to spell. I’ll ex...
Show more...
6 months ago
10 minutes

Podcast Strategy That Brings in Clients
39. How long should your podcast episodes be
Ever wondered if your episodes are too short… or way too long? In this episode, I’m answering one of the most common questions I get asked: how long should a podcast episode be? The truth is, there’s no magic number, but I’ll help you work out what’s right for you and your listeners. I share practical tips on choosing the best length for your show, based on your audience's habits, your content, and what the stats are telling you. You’ll learn how to use your podcast’s consumption rate to ma...
Show more...
6 months ago
6 minutes

Podcast Strategy That Brings in Clients
38. Stop thinking editing makes you fake
Wondering if editing your podcast makes you sound less “authentic”? There’s this idea floating around that to be “real” in podcasting, you have to leave in all the ums, awkward pauses, barking dogs, and tangents. But I’m here to tell you, that’s not true. Editing your podcast doesn’t make you fake. It makes your content easier to follow, more engaging for your listeners, and more supportive for your guests. In this episode, I’m sharing why editing is actually one of the best ways to respe...
Show more...
6 months ago
7 minutes

Podcast Strategy That Brings in Clients
37. How to turn what you already have into a podcast
Got a pile of old trainings, webinars, or live videos gathering dust on your hard drive? What if I told you they could become your podcast’s first season? If you’ve been putting off launching your podcast because you think you have to start from scratch, this episode is for you. I’m sharing how you can turn your existing content, like masterclasses, workshops, and live videos, into a polished, professional podcast without recording everything from scratch. You’ll hear real examples from m...
Show more...
7 months ago
6 minutes

Podcast Strategy That Brings in Clients
36. Stop copying Diary of a CEO and focus on your goals
Are you feeling pressured to make your podcast look like a glossy YouTube show? If you've been wondering whether you need to film your podcast, or if you're falling behind because you're not on YouTube, this episode is for you. I’m sharing exactly why podcasting and YouTube are not the same thing, and how the confusion is doing more harm than good for business owners who just want to create valuable, strategic content. I break down the differences between audio-first podcasting and video-f...
Show more...
7 months ago
7 minutes

Podcast Strategy That Brings in Clients
35. Why your podcast is your best sales tool
Ever wondered how your podcast could become the most effective sales tool in your business? In this episode, I’m chatting with sales strategist and podcast host Laura Canham about how she uses her podcast to consistently sell her services, without sounding pushy, sleazy or salesy. She shares practical advice on planning episodes around your offers, building trust with your audience, and how to subtly (and confidently!) talk about what you do. If you’re a service-based business owner who wan...
Show more...
7 months ago
38 minutes

Podcast Strategy That Brings in Clients
34. Why your podcast isn’t growing and how to fix it
Struggling to grow your podcast, even though you're putting in the work? You might be making one of the biggest mistakes podcasters make: trying to appeal to too many people. But don’t worry, I’ve got you covered! Download our your Perfect Podcast Listener Worksheet to help you work out who your ideal listener is. If your podcast feels like it’s not reaching the right people (or any people at all), this episode is for you! The biggest mistake podcasters make is trying to speak to everyone, ...
Show more...
7 months ago
7 minutes

Podcast Strategy That Brings in Clients
33. How to become a confident and curious interviewer
Are you curious about how to turn rigid interview plans into natural, engaging conversations that truly connect with your audience? In this episode, I share my personal journey and expert insights into letting go of over-preparation and embracing a more spontaneous, authentic podcasting style with the amazing Carmen Braidwood. You'll learn practical tips on creating a flexible "mud map" for your interviews, asking the right follow-up questions, and using pauses to your advantage. By listeni...
Show more...
8 months ago
37 minutes

Podcast Strategy That Brings in Clients
32. Your podcast will never be perfect and that’s okay
Ever felt stuck in the endless loop of "It has to be perfect before I launch"? You’re not alone. Perfectionism is one of the biggest things stopping people from starting their podcast, and I’ve been there too. In this episode, I share how perfectionism shows up in podcasting, from worrying about how you sound to feeling like you need to know everything before you hit record. You don’t. I’ll walk you through practical tips on how to move past the fear of not being good enough and how to embr...
Show more...
8 months ago
5 minutes

Podcast Strategy That Brings in Clients
31. How to turn your podcast into a bestselling book
Ever thought about turning your podcast into a book or using a book to inspire your next podcast? If you’re curious about how to repurpose your content in creative and impactful ways, this episode is for you! In this episode, I’m chatting with the inspiring Em Gee, a marketing and AI consultant who has mastered the art of turning podcasts into books and vice versa. Em shares how her personal development podcast became a bestselling book, the lessons she learned along the way, and why ...
Show more...
8 months ago
25 minutes

Podcast Strategy That Brings in Clients
Is it ever okay to swear on your podcast? Have you ever hit publish and then wondered if that cheeky F-bomb was a bit much? In this episode, I answer the question of whether swearing has a place in your podcast and what it means for your brand. It’s not a black-and-white answer, but I’m giving you a clear way to figure out what works for your show. I talk through how swearing can affect your tone, audience expectations, discoverability, and sponsorship potential. You’ll walk away knowing how ...