Every podcaster wants more listeners. Here’s how to get them.   In this episode, Sam Brake Guia shares some of the most powerful lessons and strategies from past Mics to Millions guests, along with his own proven insights, to help you grow your show, reach more listeners, and have a greater impact.   You’ll hear: -Why repurposing your best podcast moments can outperform your new content-How personalized voice messages and authentic outreach can skyrocket engagement -The #1 thing every independent podcaster should focus on before chasing growth tactics ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free): https://podwritten.com/podcastguesting/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   🎧 Past episodes mentioned in this episode:   -The game-changing podcast marketing hacks NOBODY is talking about with Lauren Passell | Ep 50: https://shorturl.at/7Lecx   -How to Attract High-Quality Podcast Guests | Ep 72:  https://shorturl.at/NhvFS   -Podcast marketing tips to drive organic growth and secure clients with Adam Schaeuble (Part 1) | Ep 51: https://shorturl.at/jCsI3   -Podcast marketing tips to drive organic growth and secure clients with Adam Schaeuble (Part 2) | Ep 52:  https://shorturl.at/EbqIv   -How much would you pay for a new podcast subscriber? Here’s the true cost, with Philip Pape | Ep 68:  https://shorturl.at/AA7Ff   -Do Ratings Matter for Your Podcast Growth? | Ep 79:  https://shorturl.at/n4Bpx   -Stop trying to reach new listeners. Do THIS instead with Harry Morton | Ep 57: https://shorturl.at/P2ZdO 💌 Questions or want to say hey? Reach us at sam@podwritten.com

What separates the best podcast hosts from the rest,  and how can you get there yourself?   In this solo episode, Sam Brake Guia breaks down the key skills, mindset shifts, and techniques that turn good podcast hosts into great ones. Drawing from hundreds of interviews and thousands of hours studying top shows, Sam shares what he’s learned about how to become a more confident, curious, and impactful interviewer.   You’ll hear: -Why acknowledging your weaknesses is the first step to becoming a better host -How preparation and research set top interviewers apart -The secret to deep listening and staying fully present during interviews ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help:https://podwritten.com/services/https://podwritten.com/   🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free):https://podwritten.com/podcastguesting/   💡 Bonus tips & resources:Blog: https://podwritten.com/blog/Instagram: https://www.instagram.com/podwritten/   🎧 Resources mentioned in this episode:   -How Tim Ferriss prepares for interviews (YouTube):  https://tim.blog/2015/06/09/speed-reading   -Keanu Reeves’ powerful pause (YouTube):  https://www.youtube.com/watch?v=i1UyBkLuh0U   -Charisma on Command YouTube Channel:  https://www.youtube.com/@CharismaonCommand   - Charisma on Command Video: https://www.youtube.com/watch?v=KmOAznOQX-g&t=2s   -The Diary of a CEO with Charlie Houpert:  https://www.youtube.com/watch?v=zg4Ta7vXiIM -Where Should We Begin? with Esther Perel:  https://pod.link/1237931798 -Creator Science:  https://pod.link/creator 💌 Questions or want to say hey? Reach us at sam@podwritten.com

Discover the strategy to help you nail your next podcast guest interview!     In this episode, we speak with Sarah Rosensweet, Certified Peaceful Parenting Coach and host of The Peaceful Parenting Podcast. Sarah helps parents end power struggles and create calm, connected homes, and she brings that same empathy and intuition to her interviews.   You’ll hear: -How Sarah uses Adaptive Interviewing to quickly read guests and adjust her approach in real-time for natural, engaging conversations. - Techniques for balancing curiosity, excitement, and active listening without interrupting your guest. -How aligning your podcast with your core values builds listener trust, and why saying no to the wrong guests matters as much as saying yes to the right ones.   ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: -https://podwritten.com/services/-https://podwritten.com/ 🎁 Get Booked on Podcasts with PodWritten’s Free Podcast Guesting Framework: -https://podwritten.com/podcastguesting/ 💡 Bonus tips & resources: -Blog: https://podwritten.com/blog/-Instagram: https://www.instagram.com/podwritten/ Connect with Sarah Rosensweet: -Substack: https://sarahrosensweet.substack.com  -Podcast: https://pod.link/1572343021  -Instagram: https://www.instagram.com/sarahrosensweet/   If you enjoyed this, you might also like our previous episode: Thriving as a podcaster with ADHD with Tracy Otsuka: shorturl.at/F5mU7   💌 Questions or want to say hey? Reach us at: sam@podwritten.com

You’ve heard it a hundred times: “Leave a rating or review, it really helps grow the show.” But does it actually? In this episode, we dig into this podcast marketing myth and explore how much ratings and reviews really impact podcast growth.   In this episode, we hear from: - James Cridland, Editor of Podnews- Lauren Passell, Founder of Tink Media - Kylee Chandler, CEO and Founder of Podcast Marketing Hub- Chris Stone, Podcast Strategist and Founder of Podcast Crew   You’ll hear: Why Apple and Spotify reviews don’t directly influence discovery algorithms The underrated ways ratings and reviews still help your show grow How social proof shapes listener behavior (and why it matters more than ever) ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free): https://podwritten.com/podcastguesting/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with those mentioned: Steve (Simple English News Daily): https://www.send7.org/ James Cridland: https://podnews.net/ Lauren Passell: https://www.tinkmedia.co/ Kylee Chandler: https://www.podcastmarketinghub.com/podcast Chris Stone: https://podcastcrew.com/   Previous episodes mentioned: 2025 podcasting trends: AI, video podcasting, discoverability, & more with James Cridland | Ep 49 - https://shorturl.at/rxcBS   Consistency problem? Follow these steps to optimize podcast workflow with James Cridland | Ep 65 - https://shorturl.at/2SVkc   The game-changing podcast marketing hacks NOBODY is talking about with Lauren Passell | Ep 50 - https://shorturl.at/7Lecx   Grow Your Show Using The Podcast Marketing Map with Chris Stone | Ep 74 - https://shorturl.at/BrGfD    Podcast Growth Expert Behind Amy Porterfield and Cathy Heller Shares Top Insights with Kylee Chandler | Ep 71 - https://shorturl.at/GrPnS   💌 Questions or want to say hey? Reach us at sam@podwritten.com

Ever wondered how top podcasters grow a profitable show without burning out?  The secret isn’t working harder; it’s building the right team and leveraging expertise.  In this episode, we speak with Zora Benhamou, gerontologist, biohacker, author, and host of the Hack My Age podcast. You’ll hear: -How Zora turned her hobby podcast into a profitable, multi-stream business by hiring the right support team-Her strategies for growing an audience organically through guest appearances, niche-focused content, and smart titles-How she balances authenticity, sponsorships, and monetization without compromising her credibility ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts. ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/ 🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free): https://podwritten.com/podcastguesting/ 💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/ Connect with Zora Benhamou:Website: HackMyAge.com Podcast: https://pod.link/1531105768Social: @HackMyAge on Instagram, Facebook, and X/Twitter   If you enjoyed this, you might also like our previous episode:Mastering the art of securing sponsorships for your podcast with Jonathan Levitt https://shorturl.at/hJXSD 💌 Questions or want to say hey? Reach us at sam@podwritten.com

This week, we’re doing something a little different.    I’m sharing my recent podcast guest feature on The Mindful Marketing Podcast with Andréa Jones, where I dive into how to approach podcast guesting strategically, so it’s not just about sharing tips, but about building relationships, creating opportunities, and attracting clients.   In this episode, you’ll hear how to: -Prep effectively for podcast guest interviews-Share your work naturally without over-promoting-Build lasting relationships with podcast hosts and make the most of every appearance ⭐⭐⭐⭐⭐ Love the show? We’d love a review!Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts.   ✅ Want to grow your visibility through podcast guesting?Check out how PodWritten can help:https://podwritten.com/services/https://podwritten.com/   🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free):https://podwritten.com/podcastguesting/   💡 Bonus tips & resources:Blog: https://podwritten.com/blog/Instagram: https://www.instagram.com/podwritten/   Connect with Andréa Jones:The Mindful Marketing Podcast: https://pod.link/1390672198 Instagram: https://www.instagram.com/onlineDrea/Website: https://onlinedrea.com/   More Past Podcast Interviews:  https://podwritten.com/podcast-interviews/   💌 Questions or want to say hey? Reach us at sam@podwritten.com  

Struggling to grow your podcast audience on Instagram or TikTok? Tune in to discover how Pinterest can become your secret growth engine, helping you drive traffic, build your email list, and attract listeners who are already searching for what you offer.   In this episode, we speak with Nadalie Bardo, blogger, Pinterest strategist, and founder of Your Pin Coach. Nadalie went from 1 million Pinterest views in her first month to building a 24,000+ subscriber email list and serving thousands of happy customers.    You’ll hear: -Why Pinterest is a goldmine for podcasters (and why it’s less competitive than Instagram or TikTok) -Nadalie’s step-by-step strategy for setting up your account, doing keyword research, and optimizing pins for discoverability-How to repurpose podcast content into eye-catching visuals and build a batching workflow that keeps promotion simple and sustainable ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts.   ✅ Want to grow your visibility through podcast guesting?Check out how PodWritten can help:https://podwritten.com/services/https://podwritten.com/   🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free):https://podwritten.com/podcastguesting/   💡 Bonus tips & resources:Blog: https://podwritten.com/blog/Instagram: https://www.instagram.com/podwritten/   Connect with Nadalie Bardo:Website: https://yourpincoach.com/ Pinterest Cheat Sheet + Free Masterclass: https://yourpincoach.com/freeInstagram: https://www.instagram.com/nadaliebardo/   If you enjoyed this, you might also like our previous episode:Boost visibility, increase engagement, and secure leads on LinkedIn with Richard van der Blom (Part 1) | Ep 60 https://shorturl.at/KrJO1 Boost visibility, increase engagement, and secure leads on LinkedIn with Richard van der Blom (Part 2) | Ep 61 https://shorturl.at/iEzjD   💌 Questions or want to say hey? Reach us at sam@podwritten.com

Joining a podcast network might sound tempting - they promise exposure, professional production, and faster growth. But what happens when the trade-off is losing creative control and splitting your ad revenue?   In this episode of Mics to Millions, we speak with Cass Dunn, host of the top 0.5% podcast Crappy to Happy, and a clinical and coaching psychologist. Cass has racked up millions of downloads, been featured by Apple Podcasts, and navigated both the highs and lows of working with podcast networks before choosing independence.   You’ll hear: -The reality of podcast networks (the pros, the cons, and what most podcasters don’t realize before signing a contract). -How Cass balanced loyalty to long-term listeners while keeping content fresh and attracting new audiences. -Why solo episodes and authenticity often resonate more than big-name guests, and how to use that to your advantage. ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts.   ✅ Want to grow your visibility through podcast guesting?Check out how PodWritten can help:https://podwritten.com/services/https://podwritten.com/   🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free):https://podwritten.com/podcastguesting/   💡 Bonus tips & resources:Blog: https://podwritten.com/blog/Instagram: https://www.instagram.com/podwritten/   Connect with Cass Dunn:Website: https://cassdunn.comInstagram: https://www.instagram.com/cassdunn_xo Podcast: Crappy to Happy (available on all podcast platforms)   If you enjoyed this, you might also like our previous episode:Podcasting from New Zealand: How to Rise Above Tall Poppy Syndrome with Kim Crossman | Ep 67 https://shorturl.at/roOzQ   💌 Questions or want to say hey? Reach us at sam@podwritten.com

Here’s the inside scoop on how live shows and strategic, well-crafted content can turn casual listeners into loyal, raving fans who can’t wait to hit play the moment your episodes drop.   In this episode, we speak with Janey Lee Grace, host of the Alcohol Free Life podcast, bestselling author, broadcaster, life coach, and founder of The Sober Club. With more than six years of consistent podcasting, Janey has built a thriving, engaged community while staying true to her mission of celebrating self-care and sobriety.   You’ll hear: How to balance consistency with personal boundaries and why taking seasons or breaks can protect your momentum. The power of live podcast shows for deepening audience connection and creating unique guest experiences. Why engagement, not downloads, should be your guiding metric for growth and long-term loyalty. ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever your listen to podcasts.   ✅ Want to grow your visibility through podcast guesting?Check out how PodWritten can help:https://podwritten.com/services/https://podwritten.com/ 🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free):https://podwritten.com/podcastguesting/   💡 Bonus tips & resources:Blog: https://podwritten.com/blog/Instagram: https://www.instagram.com/podwritten/   Connect with Janey Lee Grace: Website: https://www.thesoberclub.com Instagram: https://www.instagram.com/janeyleegrace Podcast: Alcohol Free Life (available on all podcast platforms)   If you enjoyed this, you might also like our previous episode:Hiring a podcast booking agency to reach new audiences with Ali Shapiro | Ep 13 https://shorturl.at/ymLdG 💌 Questions or want to say hey? Reach us at sam@podwritten.com

Feeling overwhelmed by all the podcast growth advice out there? You’re not alone. With so many strategies and tools being shared online, it’s easy to get stuck wondering what will actually move the needle for your show.   In this episode, we speak with Chris Stone, podcast strategist, writer of Podcast Strategy Weekly, and founder of Podcast Crew.   You’ll hear: -The Podcast Marketing Map framework that went viral on LinkedIn, breaking podcast growth into four clear zones: owned, earned, paid, and bartered.-Which strategies are truly worth your time (and which ones are overrated) if you’re short on budget or bandwidth.-Practical, underutilized tactics, from reusing old podcast feeds to leveraging newsletters, that most podcasters are missing. ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever your listen to podcasts.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free): https://podwritten.com/podcastguesting/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Chris Stone: -Newsletter: https://podcaststrategy.substack.com/ -LinkedIn: https://www.linkedin.com/in/chrisstonetv/ -Podcast Crew (waitlist): https://www.podcastcrew.co.uk/   If you enjoyed this, you might also like our previous episode:Using email to convert podcast listeners into sales with Jeremy Enns | Ep 41 https://shorturl.at/6XfVv   💌 Questions or want to say hey? Reach us at sam@podwritten.com

It’s been a standout year for Mics to Millions, and in this special episode, I am sharing a few reflections, some exciting behind-the-scenes updates, and what’s coming next for the show. Tune in to find out what’s changing, what’s staying the same, and how you can stay connected while the show takes a short break.   Got a minute? We’d love a review! ⭐⭐⭐⭐⭐  Visit Apple Podcasts and Spotify to leave us a review and make our day 😍   ✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/   💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/   👉 Connect with me and Göz: Sam Linkedin: https://www.linkedin.com/in/samuelbrakeguia/ Sam Instagram: https://www.instagram.com/sambguia/ Göz Linkedin: https://co.linkedin.com/in/gozdeguzey Göz Instagram: https://www.instagram.com/gozbguia/ ❤️If you have questions or just want to say hi, drop us an email at sam@podwritten.com

Here’s a breakdown on podcast guesting, outsourcing, and growing your show, from someone who’s done it all.   Kelly Smith, host of the Mindful in Minutes Meditation podcast, which ranks in the top 0.1% globally for downloads, joins us to share what her experience working with PodWritten has been like.    In this episode, you’ll hear why she decided to work with PodWritten when she had success booking herself on shows in the past, the impact of podcast guesting on her podcast and brand, and advice she’d give to other health and wellness podcast hosts and businesses considering podcast guesting   Plus, my wife and PodWritten co-founder, Goz, joins us for the first time on the show, making this a truly special episode.   ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Kelly:Website: https://www.yogaforyouonline.com/Instagram: https://www.instagram.com/yogaforyouonline/?hl=en Apple Podcast: https://podcasts.apple.com/us/podcast/mindful-in-minutes-meditation/id1295718287 Spotify: https://open.spotify.com/show/7s1ydwJkcWeJD1TngMN9Rk   💌 Questions or want to say hey? Reach us at sam@podwritten.com

A great interview is a two-way street. Both host and guest need to bring their best. But how do you actually secure top-tier guests who deliver standout conversations?   In this episode, I break down exactly what to do when you receive a crap guest pitch, and what you can do to encourage better quality pitches arrive in your inbox. You’ll also learn how to craft a winning pitch that gets a “yes” from your dream guests, plus bonus tips to help your outreach stand out from the crowd.   ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Links to previous episodes mentioned:The hard truth about podcasting with 1.7M TikTok followers with KC Davis | Ep 64 https://shorturl.at/v0HXG   Getting great guests for your show with Allan Misner | Ep 27 https://shorturl.at/stTyZ   Pitching yourself to secure podcast guest interviews with Michelle Grosser | Ep 17 https://shorturl.at/oDN1R   💌 Questions or want to say hey? Reach us at sam@podwritten.com

Want to know the secrets behind how top podcasters like Amy Porterfield and Cathy Heller grow their shows?    In this episode, we speak with Kylee Chandler, CEO and Founder of Podcast Marketing Hub, who helped them both skyrocket their downloads and email lists.    You’ll hear how she used quizzes not only to grow Amy’s email list by 15,000 and Cathy’s by over 2,500, but also to segment ideal listeners, deliver custom episode playlists, and guide them seamlessly into offers, turning passive listeners into loyal subscribers and buyers.   ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Kylee:Website: https://www.podcastmarketinghub.com/LinkedIn: https://www.linkedin.com/in/kylee-chandler555/ Apple Podcast: podcast://feeds.libsyn.com/556442/rss Spotify: https://open.spotify.com/show/5w5sVEQ6Xj7aAb8gWd1iCn?si=4b181385629a4380 Kylee's Newsletter: https://www.podcastmarketinghub.com/playbook   💌 Questions or want to say hey? Reach us at sam@podwritten.com

Here are my top insights and takeaways from attending The Podcast Show in London, the biggest international festival dedicated to the business of podcasting.   In this episode, you’ll hear how podcasting is rapidly evolving in monetization, measurement, and marketing, and what you can do to stay ahead of the curve.   These lessons underscore a central theme: podcast success today demands smarter, more strategic decisions grounded in real audience behaviour and authentic promotion.   ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Links to podcasts and companies mentioned in the episode:Podnews: https://podnews.net The Jordan Harbinger Show: https://podcasts.apple.com/us/podcast/the-jordan-harbinger-show/id1344999619 Bumper: https://wearebumper.com/ Introcast: https://www.introcast.io/ 💌 Questions or want to say hey? Reach us at sam@podwritten.com

Your podcast doesn’t have to drain your time to deliver ROI, here’s how to turn it into a self-sustaining business asset.   Nikki McKnight is an operations and systems strategist who helps creatives simplify complex processes into streamlined systems. With over 15 years of experience in operations, Nikki specializes in designing client experiences that scale, and she’s bringing that same mindset to podcasting.   In this episode, Nikki breaks down how podcasters can stop treating their show like a side hustle and start using it as a strategic asset to support sales, client delivery, and marketing.   In this episode, you’ll learn: -Why identifying your podcast’s true purpose is the first step to building a sustainable workflow-How to avoid the common trap of optimizing for speed instead of strategy-What it looks like to turn your podcast into a nurturing tool for leads and clients-How Nikki’s clients are using old episodes in smart ways, from email sequences to onboarding-The difference between vanity metrics and meaningful data, and which podcast numbers are worth your time-Nikki’s favorite tools for managing the podcast process, from editorial calendars to automated editing ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Nikki: Website: https://theopsshop.biz/ Instagram: https://www.instagram.com/iamnikkimck/ LinkedIn: https://www.linkedin.com/in/nikkimcknight/   💌 Questions or want to say hey? Reach us at sam@podwritten.com

How much should you spend to win over a podcast subscriber? This host did the math, so you don’t have to.   Philip Pape, host of the top 1% podcast Wits & Weights, is back on Mics to Millions with a rare, behind-the-scenes look at how he used Overcast ads to grow his show, and what actually worked.   This episode isn’t just theory. It’s a data-driven breakdown of real campaigns, from ad copy creation to cost-per-subscription metrics, with surprising insights for anyone looking to grow their podcast audience the smart way.   In this episode, you’ll learn: -Why Overcast stood out among podcast ad platforms like Facebook, Buzzsprout, and Mopod -How Philip tested categories outside his niche (like TV & Film) and still saw results -What ad copy connected best, and how he used AI tools to help write it -The cold, hard numbers: taps, conversions, and actual cost-per-subscription across 4 finished campaigns -Why Philip cares more about subscribers than downloads, and how he tracks long-term listener value If you’ve ever wondered whether paid podcast ads are worth it, or how to run them without wasting money. this episode will give you real answers and even better questions to ask before launching your next campaign.   ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Grab your free guide to get booked as a podcast guest in 4 weeks:https://podwritten.com/links/ 💡 Bonus tips & resources:Blog: https://podwritten.com/blog/Instagram: https://www.instagram.com/podwritten/   Connect with Philip:Website: https://witsandweights.comInstagram: https://www.instagram.com/witsandweightsPodcast: https://shorturl.at/xRwdl   💌 Questions or want to say hey? Reach us at sam@podwritten.com

Tall Poppy Syndrome might silence some creators, but not this one. Kim Crossman is the host of Pretty Depressed, a podcast that began as a personal outlet and grew into a powerful mental health resource. A household name in New Zealand, Kim is an actress, author, comedian, and TV presenter who’s now using podcasting to flip the script on Tall Poppy Syndrome and open up honest conversations around depression, ambition, and creativity.   In this episode, you’ll learn: -How growing up with Tall Poppy Syndrome shaped Kim’s approach to self-promotion, and how she’s learning to shine unapologetically -Why she chose not to monetize her mental health podcast (and what it’s helping her build instead) -How she leverages her acting and hosting career to bring surprising depth and diversity to her episodes -The cultural contrasts between New Zealand and the U.S., and how she’s combining the best of both -Why podcasting from a small country isn’t a barrier to global reach (and how tech and strategy make the difference) -The personal story behind her podcast’s origin, and how it became a weekly self-care ritual   ⭐⭐⭐⭐⭐ Love the show? We’d love a review!  Leave us a review on Apple Podcasts or Spotify—it helps more creators find us! ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help:https://podwritten.com/services/https://podwritten.com/   🎁 Grab your free guide to get booked as a podcast guest in 4 weeks:https://podwritten.com/links/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Kim:Website: https://kimberleycrossman.com/ Instagram: https://www.instagram.com/kimcrossmanPodcast: https://episodes.fm/1489499125 IMDB: https://www.imdb.com/name/nm2522535/?ref_=fn_all_nme_1 Rochelle Moffitt (Her sister): https://www.linkedin.com/in/rochellemoffitt/ 💌 Questions or want to say hey? Reach us at sam@podwritten.com

Podcast ad revenue has topped $2.4 billion in the U.S. But securing sponsors that truly fit your show isn’t as easy as flipping a switch.   Heather Osgood, founder of True Native Media, returns to share insider strategies for turning your podcast into a revenue-generating powerhouse, without sacrificing audience trust.   In this episode, you’ll learn: Why host-read ads still reign supreme, and when to layer in programmatic ads The one audience size threshold that changes everything about monetization How health & wellness podcasters can ethically navigate supplement sponsorships Smart strategies for small shows to start monetizing (even under 5,000 downloads) Dynamic vs. baked-in ads: how and when to use each for maximum revenue How to build long-term sponsor relationships (hint: it’s about much more than impressions) Why advertisers are treating podcasts more like influencer partnerships—and what that means for your pricing ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us! ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/ 🎁 Grab your free guide to get booked as a podcast guest in 4 weeks:https://podwritten.com/links 💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/ Connect with Heather:Website: https://truenativemedia.com/LinkedIn: https://www.linkedin.com/in/podcastadvertising/ If you enjoyed this, you might also like our previous episodes:How to create a valuable podcast you can sell someday with Heather Osgood | Ep 39 https://shorturl.at/DUu3e   Unveiling the pros and cons of podcasting for new hosts with Katie Fogarty | Ep 04 https://shorturl.at/BlTKG 💌 Questions or want to say hey? Reach us at sam@podwritten.com

If you want to create sustainable content without burning out, James Cridland has a blueprint you’ll want to steal.   James is the editor of Podnews, a daily briefing covering everything happening in the world of podcasting. He’s built a simple, sustainable system that allows him to publish high-quality content every single weekday (without sacrificing creativity, energy, or mental health).   In this episode, you’ll learn: How James built custom tools and automations to prevent burnout and streamline his workflow Why batching doesn’t work for daily content—and the systems he uses instead How he balances creativity and consistency to keep Podnews fresh after years of daily publishing The three diversified revenue streams that keep Podnews profitable and resilient Why building your workflow around your natural energy cycles is a game-changerHow a “test and build” mindset led to unexpected success with self-serve classified ads ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us! ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/ 🎁 Grab your free guide to get booked as a podcast guest in 4 weeks:https://podwritten.com/links 💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/ Connect with James:Newsletter: PodnewsPersonal site: james.cridland.netSocials: Active on Mastodon and BlueSky under @james.cridland 🎧 If you enjoyed this, you might also like our previous conversation with James:2025 podcasting trends: AI, video podcasting, discoverability, & more with James Cridland | Ep 49https://shorturl.at/rxcBS 💌 Questions or want to say hey? Reach us at sam@podwritten.com