Pocket-Sized Podcasting is the ‘how to podcast’ series for busy people. You’ll get one short sharp tip delivered to your feed Monday through Friday, all aimed towards helping you build and grow your own life-changing show. Brought to you by Alitu, the Podcast Maker, it’s our aim to make the entire process of podcasting as simple and accessible as humanly possible. Find us anywhere you get your podcasts, and be sure to hit follow or subscribe so you never miss an episode!
All content for Pocket-Sized Podcasting With Alitu is the property of Alitu: The Podcast Maker and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Pocket-Sized Podcasting is the ‘how to podcast’ series for busy people. You’ll get one short sharp tip delivered to your feed Monday through Friday, all aimed towards helping you build and grow your own life-changing show. Brought to you by Alitu, the Podcast Maker, it’s our aim to make the entire process of podcasting as simple and accessible as humanly possible. Find us anywhere you get your podcasts, and be sure to hit follow or subscribe so you never miss an episode!
A lot of podcasters do this once they’ve hit a critical mass with their episodes. You end up with a lot of wisdom and knowledge in that big bank of content. So, what threads or narratives could you pull out and build an ebook around?
If you and your guest are comfortable with it, then it makes total sense to record video as well as audio. You can upload these videos to YouTube, which is the second biggest search engine in the world.
An extra 20mins spent turning your outline or show notes into something we might more accurately describe as a “blog post” can be well worth your while.
If you’ve got a phone or an internet connection, then you have the ability to “go live” at any time. Typically, this would be on one of the big social media platforms, a dedicated streaming platform like twitch, or, an app like Podbean.
The beauty of event sponsorship is that you don’t even physically need to be there. You can sponsor an event on the other side of the world, or multiple events at the same time!
Using flyers to advertise your podcast can be an effective marketing strategy, if done correctly. They can get your show in front of potential listeners in an eye-catching and tangible way. They can tempt these potential listeners into finding out more, by offering a clear problem-solution relevant to your content.
This is potentially the ultimate way to spend any advertising budget. Find a successful show with a similar target audience to your own, then, sponsor it for a few episodes.
Email newsletters are still arguably the most effective way for brands and businesses to keep their fans up-to-date. And many of these brands and businesses will offer sponsorship opportunities for their newsletters, too. This can be an excellent way to get in front of your target audience.
Reddit is described as a “social news aggregation, web content rating, and discussion website.” That’s some elevator pitch eh? You can’t argue, though. It is one of the most visited websites in the world – and it's yet another place you can run paid ads to promote your content.
Facebook is traditionally the mecca for social media ads because they have so much data on their users. You can really hone in on the audience you’d like to reach, from location, to interests, and even, the device they're using.
Podnews is an essential daily email newsletter, predominantly aimed at keeping podcasters up-to-date with the latest industry news. But, most podcasters are podcast listeners too, and you can advertise your podcast to them here for as little as $29 a day.
Depending on where you live, you might see a lot of sponsorship opportunities in your local community. These are typically things like flower beds, roundabouts, and parks.
Ads on the backs of buses and lorries are common ways transport companies monetise otherwise dead space on their vehicles. They’re incredibly effective because there’s almost always someone looking right at it.
You know when you’re sitting on the bus, train, or tube, trying your best to avoid eye contact with anyone. You always find yourself looking at those wee ads above the windows for weird hair tonics and haemorrhoid cream. Or is that just me?
Print magazines have experienced a bit of a renaissance in recent years. In fact, it seems to be the ultra-niche ones that have best weathered the digital storm, and continue to grow from strength to strength.
Pocket-Sized Podcasting is the ‘how to podcast’ series for busy people. You’ll get one short sharp tip delivered to your feed Monday through Friday, all aimed towards helping you build and grow your own life-changing show. Brought to you by Alitu, the Podcast Maker, it’s our aim to make the entire process of podcasting as simple and accessible as humanly possible. Find us anywhere you get your podcasts, and be sure to hit follow or subscribe so you never miss an episode!
