In this episode of The Playmakers Podcast, RealScout’s Andrew Flachner talks with Sharran Srivatsaa—President and Managing Partner at Acquisition.com and a seasoned real estate entrepreneur.
Sharran shares lessons from scaling and selling Teles Properties to Douglas Elliman and serving as president of the publicly traded brokerage Real before joining AQC. Fresh off the release of his new book Hundred Million Dollar Money Models with AQC co-founders Alex and Leila Hormozi, he delivers a masterclass on winning listings and growing a real estate business.
He breaks down proven marketing strategies to generate deals, ways to communicate with clients in the wake of the NAR settlement, and content ideas to help agents go viral. Sharran also shares the exact scripts he uses to help agents scale—available for download here.
What you’ll hear in this episode:
If you’re a real estate or business leader, this conversation is chock full of insights you won’t want to miss. (You might even have to rewind a few times to catch it all.)
00:00 Intro
2:45 Leveraging Your Process
4:28 How to use Sharran’s ‘Review Preview’ Method
5:44 Putting in His ‘Reps,’ Founding the 5am Club, and Joining ACQ
11:19 New Challenges: NAR Settlement and Communication
13:16 Creating Viral Content
15:25 Money Talks: Addressing Commissions
19:47: Why You Should Stop Saying ‘My Listing’
22:38: Explaining the ‘Buyer Universe’ to Clients
24:16 Using the 10/10/0 Rule When Reducing Prices
29:13: The ‘Show, Flow, Demo’ Strategy to Win Listings
34:01 Using an Endorsed Introduction to Generate New Leads
38:48 How Wire Your Database to Close Deals
44:57 Rapid Fire Scripts: FSBOs, Pricing, Representation
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