PlayAbly Podcast: Gamifying E-commerce for the Future
PlayAbly
39 episodes
4 days ago
Black Friday 2025 is coming in hot—and this year, it's not just about who shouts the loudest, but who plans the smartest. In this episode of The PlayAbly Podcast, we break down the data-backed trends, key deadlines, and exact moves your ecommerce team needs to make in the next 72 hours to win. We cover: What’s moving the needle this season (and what’s noise)The 6-lane strategy PlayAbly brands are using to drive profitable growthHow to prep your mobile store, checkout speed, BNPL offer, and in...
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Black Friday 2025 is coming in hot—and this year, it's not just about who shouts the loudest, but who plans the smartest. In this episode of The PlayAbly Podcast, we break down the data-backed trends, key deadlines, and exact moves your ecommerce team needs to make in the next 72 hours to win. We cover: What’s moving the needle this season (and what’s noise)The 6-lane strategy PlayAbly brands are using to drive profitable growthHow to prep your mobile store, checkout speed, BNPL offer, and in...
PlayAbly Podcast Episode 21: Gamifying Growth – How Playfield Created a Viral DTC Brand with Engagement & Community
PlayAbly Podcast: Gamifying E-commerce for the Future
21 minutes
9 months ago
PlayAbly Podcast Episode 21: Gamifying Growth – How Playfield Created a Viral DTC Brand with Engagement & Community
In this episode of the Playably Podcast, we sit down with Ivana, founder of Playfield, the pet accessories brand behind the viral Bailey Kit. We dive into her journey from Google to launching a DTC brand, the challenges of bootstrapping, and how she’s building a community-driven brand with playful, engaging experiences. We also discuss the Playfield x PlayAbly partnership and how we worked together to create a gamified advent calendar—a fresh take on customer engagement that brought Playfield...
PlayAbly Podcast: Gamifying E-commerce for the Future
Black Friday 2025 is coming in hot—and this year, it's not just about who shouts the loudest, but who plans the smartest. In this episode of The PlayAbly Podcast, we break down the data-backed trends, key deadlines, and exact moves your ecommerce team needs to make in the next 72 hours to win. We cover: What’s moving the needle this season (and what’s noise)The 6-lane strategy PlayAbly brands are using to drive profitable growthHow to prep your mobile store, checkout speed, BNPL offer, and in...
