In this episode of Pivot, host Samantha J. Best explores the critical role of Corporate Social Responsibility (CSR) in building a strong corporate reputation, particularly in the Caribbean. Samantha highlights how businesses can leverage CSR to gain trust and loyalty by contributing to their communities. She dives into examples from two regional leaders, Massy Group and SM Jaleel & Company Ltd., showing how CSR drives sustainability, community engagement, and brand loyalty.

Discover how your business can implement CSR to make a positive impact while enhancing its reputation. Start integrating CSR into your strategy and build a legacy that resonates deeply with customers and stakeholders.

Key Topics:

• What is CSR?
• How Massy Group and SM Jaleel use CSR to boost brand trust.
• Aligning CSR with modern values for greater impact.
• Making CSR a core part of your company's identity.

👉 Explore Samantha's corporate communications and branding classes.