In this episode of Pivot, Samantha J. Best dives deep into Corporate Social Responsibility (CSR) and how businesses can pivot their communication strategies to embrace sustainability and ethical practices. Learn why CSR is no longer optional and how transparency, storytelling, and authenticity are key to building trust with today’s socially conscious consumers.
Samantha shares best practices and real-world examples, including insights from Caribbean brands like Massy Stores and Angostura, on communicating CSR effectively.
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