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Pilates Business Podcast
Seran Glanfield
246 episodes
1 day ago
In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Julian Barnes, CEO and Co-Founder of BFS, to unpack the brand-new BFS Pilates Industry Report—the most comprehensive data set on profitable boutique studios to date. Together, they dive into what truly separates high-performing Pilates studios from the rest, including how smaller spaces, premium pricing, and dedicated management drive consistent growth and strong margins. Whether you're wondering how your num...
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Marketing
Business,
Entrepreneurship,
Health & Fitness,
Fitness
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All content for Pilates Business Podcast is the property of Seran Glanfield and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Julian Barnes, CEO and Co-Founder of BFS, to unpack the brand-new BFS Pilates Industry Report—the most comprehensive data set on profitable boutique studios to date. Together, they dive into what truly separates high-performing Pilates studios from the rest, including how smaller spaces, premium pricing, and dedicated management drive consistent growth and strong margins. Whether you're wondering how your num...
Show more...
Marketing
Business,
Entrepreneurship,
Health & Fitness,
Fitness
Episodes (20/246)
Pilates Business Podcast
Small Studio, Big Profit: What the BFS Pilates Industry Report Reveals About Top-Performing Studios
In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Julian Barnes, CEO and Co-Founder of BFS, to unpack the brand-new BFS Pilates Industry Report—the most comprehensive data set on profitable boutique studios to date. Together, they dive into what truly separates high-performing Pilates studios from the rest, including how smaller spaces, premium pricing, and dedicated management drive consistent growth and strong margins. Whether you're wondering how your num...
Show more...
1 day ago
35 minutes

Pilates Business Podcast
Turn Every Client Into a Raving Fan: The Boutique Fitness Owner’s Guide to Word-of-Mouth Marketing
In this episode of The Pilates Business Podcast, host Seran Glanfield shares the secret to turning every client into a raving fan — without spending a dime on ads. If you’ve ever wondered why some studios seem to have a never-ending stream of referrals while others struggle to fill classes, this episode is for you. Seran breaks down the difference between simply teaching classes and crafting experiences that leave clients eager to tell everyone they know about your studio. You’ll learn how to...
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1 week ago
22 minutes

Pilates Business Podcast
Busy ≠ Profitable: The Hidden Trap That’s Keeping Your Studio Stuck
In this episode of The Pilates Business Podcast, host Seran Glanfield dives into one of the most common — and costly — misconceptions in the boutique fitness world: the idea that busyness equals success. If your Pilates studio looks full but your profits don’t reflect it, this episode will completely change the way you think about growth. Seran unpacks what she calls “The Revenue Illusion” — the false sense of success that comes from packed classes, full schedules, and discounted offers that ...
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2 weeks ago
20 minutes

Pilates Business Podcast
How the Pilates Journal Is Uniting Studios (and What It Means for Your Pilates Business) with CJ Zarb
In this inspiring episode of The Pilates Business Podcast, host Seran Glanfield sits down with CJ Zarb, founder and editor-in-chief of The Pilates Journal — a global platform uniting instructors, educators, and studio owners from all corners of the Pilates world. Together, they dive into how the Pilates Journal is elevating the industry through connection, collaboration, and community. From the latest industry data on group reformer growth to the rise of wellness-based expansion and the highl...
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3 weeks ago
24 minutes

Pilates Business Podcast
Why Random Marketing Won’t Grow Your Pilates Studio (and What to Do Instead)
24 Got a question for Seran? Add it here 👉 💫 Go to www.arketa.com/seran to get 3 months free of Arketa’s Marketing Suite or a branded mobile app!! ~~~ GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work w...
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4 weeks ago
21 minutes

Pilates Business Podcast
Your Software is More Than a Scheduling Tool: How to Use It to Boost Conversions & Retention
In this episode of The Pilates Business Podcast, host Seran Glanfield reveals how your scheduling software isn’t just an admin tool — it’s actually one of the most powerful parts of your client experience. From first impressions to seamless booking, automation, data tracking, and integration, Seran shows boutique fitness studio owners how to use features they already have at their fingertips to reduce friction, boost conversions, and increase retention. If you’ve ever wondered why...
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1 month ago
23 minutes

Pilates Business Podcast
What Really Happens When You Switch Booking Apps with Maggie from Arketa
On this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Maggie Calegari, who leads the Studio Owner Success Team at Arketa, to demystify the exact process of switching studio management software. If clunky systems, manual workarounds, and spotty support are slowing your growth, this conversation breaks down how migrations really work—data transfer, timelines, team training, client comms, and smart “spring cleaning” moves that simplify your Pilates studio or boutiq...
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1 month ago
35 minutes

Pilates Business Podcast
Don’t Let Q4 Revenue Slip Through Your Fingers: Here’s What To Do Now
In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into what it really takes to make Q4 your most profitable season yet — without burning out or running constant discounts. If you're a boutique fitness studio owner juggling full classes, holiday chaos, and planning for the new year, this episode is your ultimate guide. You’ll learn how to strategically plan your marketing, boost client retention, and fine-tune your operations so you can maximize revenue and minim...
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1 month ago
21 minutes

Pilates Business Podcast
Why Pilates Is Exploding (and How to Make Your Studio Stand Out) with Rachael Lea, CEO of Arketa
On this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Rachel Lea, CEO and founder of Arketa, to explore the powerful shifts shaping the boutique fitness industry in 2025 and beyond. From the explosive growth of Pilates studios to the rising demand for personalized client experiences, Seran and Rachel break down what’s driving industry change — and how studio owners can adapt to thrive. Whether you’re struggling to keep up with client expectations, fe...
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1 month ago
45 minutes

Pilates Business Podcast
Stop Being the Bottleneck: How to Build a Studio That Runs Without You
On this episode of The Pilates Business Podcast, host Seran Glanfield dives into the systems and structures every boutique fitness business needs to run smoothly — even when you’re not there. If you feel like you are your Pilates studio (answering emails, fixing schedules, handling payroll, and putting out fires), this episode will show you why that approach is unsustainable and what you can do about it. Seran shares how building the right systems not only reduces chaos and burnou...
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2 months ago
22 minutes

Pilates Business Podcast
Stop Leaving Money on the Table: The Hidden Link Between Pricing and Client Retention
💸 Is your pricing secretly driving clients away? In this episode of The Pilates Business Podcast, Seran Glanfield reveals the hidden link between your pricing strategy and client retention — and why matching the studio down the street is keeping you stuck in hustle mode. Discover how small shifts in your pricing model can: ✔️ Boost client loyalty ✔️ Increase lifetime value (LTV) ✔️ Stabilize your revenue ✔️ Help you grow your Pilates business sustainably Whether you’re...
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2 months ago
21 minutes

Pilates Business Podcast
Cutting Through the AI Chaos: The Secret to a Brand People Trust
In this episode of The Pilates Business Podcast, host Seran Glanfield dives into one of the most pressing challenges for boutique fitness studio owners today: building brand trust in an AI-saturated world. With so much “perfect” yet impersonal content flooding social media, your community is craving something real, human, and authentic. Seran shares why trust is now the most valuable currency for your Pilates studio or boutique fitness business—and exactly how to cultivate it. From show...
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2 months ago
25 minutes

Pilates Business Podcast
Stop Micromanaging: The Leadership Shift That Frees Up 8 Hours a Week
Got a question for Seran? Add it here 👉 ~~~ GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your...
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2 months ago
27 minutes

Pilates Business Podcast
Want to Stand Out in a Saturated Market? Start Here
Is your marketing feeling a little...blah? You're posting on Instagram, sending emails, maybe updating your website—but it’s just not clicking with your audience? 🤷‍♀️ In this episode of The Pilates Business Podcast, host Seran Glanfield uncovers the secret weapon that every boutique fitness studio should be using but most totally overlook - STORYTELLING. Because let’s face it: people don’t remember class times... they remember how you made them feel ❤️ You’ll learn how to tell your studio’s ...
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3 months ago
21 minutes

Pilates Business Podcast
Marketing on a Budget: Cost-Effective Strategies for Studio Growth
In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into what really moves the needle in studio marketing - without breaking the bank. Designed especially for boutique fitness studio owners, this episode is packed with actionable, low-cost and even no-cost marketing strategies that help boost visibility, attract high-quality leads, and increase revenue—even if you’re working with a tight budget. If you’ve ever felt overwhelmed trying to “keep up” with studio...
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3 months ago
27 minutes

Pilates Business Podcast
How to Grow Your Pilates Business Without Burning Out
In this heartfelt and eye-opening episode of The Pilates Business Podcast, host Seran Glanfield flips the script on what it truly takes to grow a successful Pilates studio. It's not just about strategy, systems, or marketing—it's about YOU. If you’ve ever felt overwhelmed, depleted, or secretly resentful of the business you love, this episode is your wake-up call. Seran reveals how burnout is quietly sabotaging your success and why self-care isn’t selfish—it’s smart business. Packed with rela...
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3 months ago
21 minutes

Pilates Business Podcast
Inside the Marketing Playbook Fueling 40+ Top Fitness Studios with Zach Mills from ONBRND
Ever wonder how top-performing boutique fitness studios generate consistent leads and convert them with ease? In this episode of The Pilates Business Podcast, host Seran Glanfield is joined by Zach Mills, the marketing mastermind behind OnBrnd, a boutique agency fueling over 40 studios worldwide. With experience scaling YBell Fitness to acquisition and leading marketing at Xponential Fitness, Zach pulls back the curtain on what actually works when it comes to lead generation, conversion, and ...
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3 months ago
33 minutes

Pilates Business Podcast
Stop the Seasonal Slump: How Smart Studios Stay Profitable Year-Round
Is your Pilates studio stuck in a seasonal cycle of feast or famine? Do your classes fill up in January only to empty out by summer or the holidays? In this episode of The Pilates Business Podcast, host Seran Glanfield shares exactly how successful studio owners flatten the seasonal revenue curve and maintain steady income all year long—without resorting to frantic discounts or burnout-level hustle. Whether it’s summer slowdowns or holiday no-shows, Seran explains how to plan ahead, align you...
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4 months ago
24 minutes

Pilates Business Podcast
The 5 Key Traits of Wildly Successful Studio Owners (That Most People Overlook)
In this power-packed episode of The Pilates Business Podcast, host Seran Glanfield dives deep into the five essential traits that distinguish thriving, confident studio owners from those stuck in a cycle of burnout and overwhelm. These aren’t surface-level tips—they’re the mindset shifts and leadership qualities that drive sustainable growth, financial freedom, and a more balanced life in your Pilates studio or boutique fitness business. Whether you’re tired of juggling a million roles or won...
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4 months ago
22 minutes

Pilates Business Podcast
Profit Isn’t a Dirty Word: The Financial Foundations for Studio Success
Got a question for Seran? Add it here 👉 ~~~ GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your...
Show more...
4 months ago
25 minutes

Pilates Business Podcast
In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Julian Barnes, CEO and Co-Founder of BFS, to unpack the brand-new BFS Pilates Industry Report—the most comprehensive data set on profitable boutique studios to date. Together, they dive into what truly separates high-performing Pilates studios from the rest, including how smaller spaces, premium pricing, and dedicated management drive consistent growth and strong margins. Whether you're wondering how your num...