Pilates Business Podcast

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Pilates Business Podcast

Seran Glanfield

233 episodes

1 day ago

Is your marketing feeling a little...blah? You're posting on Instagram, sending emails, maybe updating your website—but it’s just not clicking with your audience? 🤷‍♀️ In this episode of The Pilates Business Podcast, host Seran Glanfield uncovers the secret weapon that every boutique fitness studio should be using but most totally overlook - STORYTELLING. Because let’s face it: people don’t remember class times... they remember how you made them feel ❤️ You’ll learn how to tell your studio’s ...

Show more...

Entrepreneurship,

Health & Fitness,

All content for Pilates Business Podcast is the property of Seran Glanfield and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Is your marketing feeling a little...blah? You're posting on Instagram, sending emails, maybe updating your website—but it’s just not clicking with your audience? 🤷‍♀️ In this episode of The Pilates Business Podcast, host Seran Glanfield uncovers the secret weapon that every boutique fitness studio should be using but most totally overlook - STORYTELLING. Because let’s face it: people don’t remember class times... they remember how you made them feel ❤️ You’ll learn how to tell your studio’s ...

Show more...

Entrepreneurship,

Health & Fitness,

Episodes (20/233)

Pilates Business Podcast

How to Grow Your Pilates Business Without Burning Out

In this heartfelt and eye-opening episode of The Pilates Business Podcast, host Seran Glanfield flips the script on what it truly takes to grow a successful Pilates studio. It's not just about strategy, systems, or marketing—it's about YOU. If you’ve ever felt overwhelmed, depleted, or secretly resentful of the business you love, this episode is your wake-up call. Seran reveals how burnout is quietly sabotaging your success and why self-care isn’t selfish—it’s smart business. Packed with rela...

1 week ago

21 minutes

Pilates Business Podcast

Inside the Marketing Playbook Fueling 40+ Top Fitness Studios with Zach Mills from ONBRND

Ever wonder how top-performing boutique fitness studios generate consistent leads and convert them with ease? In this episode of The Pilates Business Podcast, host Seran Glanfield is joined by Zach Mills, the marketing mastermind behind OnBrnd, a boutique agency fueling over 40 studios worldwide. With experience scaling YBell Fitness to acquisition and leading marketing at Xponential Fitness, Zach pulls back the curtain on what actually works when it comes to lead generation, conversion, and ...

2 weeks ago

33 minutes

Pilates Business Podcast

Stop the Seasonal Slump: How Smart Studios Stay Profitable Year-Round

Is your Pilates studio stuck in a seasonal cycle of feast or famine? Do your classes fill up in January only to empty out by summer or the holidays? In this episode of The Pilates Business Podcast, host Seran Glanfield shares exactly how successful studio owners flatten the seasonal revenue curve and maintain steady income all year long—without resorting to frantic discounts or burnout-level hustle. Whether it’s summer slowdowns or holiday no-shows, Seran explains how to plan ahead, align you...

3 weeks ago

24 minutes

Pilates Business Podcast

The 5 Key Traits of Wildly Successful Studio Owners (That Most People Overlook)

In this power-packed episode of The Pilates Business Podcast, host Seran Glanfield dives deep into the five essential traits that distinguish thriving, confident studio owners from those stuck in a cycle of burnout and overwhelm. These aren’t surface-level tips—they’re the mindset shifts and leadership qualities that drive sustainable growth, financial freedom, and a more balanced life in your Pilates studio or boutique fitness business. Whether you’re tired of juggling a million roles or won...

4 weeks ago

22 minutes

Pilates Business Podcast

Profit Isn’t a Dirty Word: The Financial Foundations for Studio Success

Got a question for Seran? Add it here 👉 ~~~ GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your...

1 month ago

25 minutes

Pilates Business Podcast

Late Cancel Fees: How to Protect Your Studio Without Losing Loyal Clients

In this episode of The Pilates Business Podcast, host Seran Glanfield tackles a hot topic for boutique fitness studio owners: late cancel and no-show fees. If you've ever felt awkward charging these fees — especially to your loyal clients — you’re not alone! With cancellation policies now becoming the norm in the industry, how you structure and communicate yours can make a huge difference to your studio’s revenue, retention, and community culture. Seran shares what’s working at top stud...

1 month ago

24 minutes

Pilates Business Podcast

Why 5-Star Reviews Aren’t Enough - And What Really Sells Boutique Fitness Memberships

In this insightful episode of The Pilates Business Podcast, host Seran Glanfield pulls back the curtain on one of the most powerful (yet often overlooked) marketing tools for boutique fitness studios: client reviews and testimonials. If you've ever felt like you're shouting into the marketing void, wondering why your efforts aren't converting or why retention feels so elusive — this episode is for you! Seran dives into the psychology behind why testimonials drive trust and conversions, how to...

1 month ago

18 minutes

Pilates Business Podcast

Meaningful Careers in Pilates with Olivia Bioni

In this inspiring episode of The Pilates Business Podcast, host Seran Glanfield sits down with Olivia Bioni—nationally certified Pilates teacher, educator, podcaster, and now author of The Pilates Teacher's Manual. Olivia shares how mentorship, storytelling, and authentic connection can help Pilates instructors and studio owners reignite their passion and build sustainable, thriving careers. Tune in to hear how Olivia transformed burnout into bold action and why your next best mov...

1 month ago

32 minutes

Pilates Business Podcast

The Hidden Reason Your Referral Program Isn’t Working (It’s Not What You Think)

In this episode of The Pilates Business Podcast, host Seran Glanfield uncovers one of the biggest myths in boutique fitness marketing: that happy clients will naturally refer their friends. While word-of-mouth is the holy grail of marketing for Pilates and boutique fitness studios, relying on "hope" alone isn’t a strategy. Seran breaks down the real reasons referral programs often flop — and exactly what you need to do to create a referral strategy that is clear, compelling, and consistent. F...

2 months ago

22 minutes

Pilates Business Podcast

3 Metrics That Predict Studio Success (And You’re Probably Ignoring Them) with guest Tessa Thomas

On this episode of The Pilates Business Podcast, host Seran Glanfield sits down with former Division I athlete and tech founder Tessa Thomas of Pipeline Solutions to uncover the powerful (and often overlooked) data that drives growth in boutique fitness businesses. Tessa shares the insider strategies used by top-performing studios to streamline operations, boost client retention, and finally take control of the numbers that truly matter. They dive into what retention really means, why...

2 months ago

38 minutes

Pilates Business Podcast

The Truth About Time Management No One Tells Studio Owners

In this powerful episode of The Pilates Business Podcast, host Seran Glanfield challenges the traditional time management talk and dives deep into how studio owners can regain control of their time and energy. Instead of chasing productivity hacks and color-coded calendars, Seran explores the rhythms of life and business and how to align your schedule with what truly matters. From the burnout that comes with doing all the things to the real secret behind balance (spoiler: it's rhythm,...

2 months ago

26 minutes

Pilates Business Podcast

How to Launch a Profitable Video-On-Demand Platform for Your Pilates Studio with Daniel Kosmala from UScreen

In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Daniel Kosmala from Uscreen to break down exactly what it takes to create a successful video-on-demand platform in 2025. If you've ever dreamed of turning your classes into a scalable online offer—but got stuck on where to start—this one's for you. Daniel shares expert insights from working with thousands of boutique fitness pros, from Pilates to yoga and beyond. They dive deep into monetization strateg...

2 months ago

35 minutes

Pilates Business Podcast

Why Your Marketing Isn't Working — And How to Fix It with the StoryBrand Framework

In this powerful episode of The Pilates Business Podcast, host Seran Glanfield is joined by digital marketing strategist and certified StoryBrand guide, Jennifer Orechwa of Salt Marketing, to tackle one of the biggest frustrations boutique fitness studio owners face: why your marketing efforts aren't converting. If you’ve ever felt like you're doing all the things — posting on Instagram, sending emails, even dabbling on TikTok — but still not seeing consistent leads or clients converting… you...

3 months ago

28 minutes

Pilates Business Podcast

The Beliefs That Are Silently Sabotaging Your Studio

In this thought-provoking episode of The Pilates Business Podcast, host Seran Glanfield tackles a sneaky but powerful force that may be silently sabotaging your success — your mindset. 🧠✨ While strategy, systems, and staff often steal the spotlight, Seran explains why the real transformation happens between your ears. Drawing on her experience working with hundreds of boutique fitness studio owners, she explores the essential shift from overworked teacher to empowered CEO — and how this shift...

3 months ago

20 minutes

Pilates Business Podcast

Mastering the Art of Upselling: Increasing Revenue Without Being Pushy

In this episode of The Pilates Business Podcast, host Seran Glanfield pulls back the curtain on one of the most misunderstood parts of running a boutique fitness business — sales. If the very idea of “selling” makes you cringe or feel like you're turning into a pushy salesperson, you're not alone. But what if sales didn’t have to feel slimy or awkward at all? Seran breaks down how to confidently guide prospective clients toward a yes — without pressure, scripts, or sleazy tactics. With ...

3 months ago

21 minutes

Pilates Business Podcast

🛑 Stop the Chaos! Here’s How to Streamline and Scale Without Burning Out

In this episode of The Pilates Business Podcast, host Seran Glanfield shares a game-changing perspective for boutique fitness studio owners who feel buried under admin, burned out by constant decision-making, or just plain overwhelmed by the daily grind. If your studio feels like it’s held together with duct tape and your to-do list never ends, this episode is your permission slip to breathe—and build better systems. Seran dives into exactly how to streamline your operations, from sched...

3 months ago

27 minutes

Pilates Business Podcast

This $0 Marketing Tactic Can Bring You Clients for Years

In this episode of The Pilates Business Podcast, host Seran Glanfield shares a wildly underutilized strategy that can take the pressure off your marketing efforts: strategic local collaborations. If you’re tired of constantly posting on Instagram and praying for new leads, this episode will be a breath of fresh air. Seran reveals how partnering with local businesses—think skincare studios, coffee shops, or maternity boutiques—can create powerful, win-win relationships that consistently ...

3 months ago

25 minutes

Pilates Business Podcast

Still Doing It All Yourself? Here’s Why That’s Sabotaging Your Success

Running a studio often means wearing all the hats - teaching, managing, scheduling, and handling emails. But if you're stuck in this cycle and feeling overwhelmed, it’s time for a shift. In this episode of The Pilates Business Podcast, host Seran Glanfield shares how to transition from an overworked instructor to a confident studio CEO. You’ll learn: ✔ The mindset shifts that will help you break free from the “I have to do it all” mentality ✔ Key leadership changes to help you bui...

4 months ago

22 minutes

Pilates Business Podcast

Gratz Pilates: An Inside Look with Co-Owner John Riccitello

If you're in the Pilates world, you've likely heard of Gratz Pilates—the gold standard for classical Pilates equipment. But what happens when someone from the tech and gaming industry takes the reins of this iconic brand? In this special guest episode of The Pilates Business Podcast, host Seran Glanfield welcomes John Riccitello, co-owner of Gratz Pilates, who, along with his wife Elizabeth, purchased the company in 2023. But this wasn’t just a business acquisition—it was personal. John share...

4 months ago

33 minutes

Pilates Business Podcast

Lead Generation Strategies: How to Attract More Clients into Your Boutique Fitness Studio

Relying on word-of-mouth and the occasional social media post to bring in new clients? That’s not a strategy-it’s a gamble. In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the essential topic of lead generation and why it’s the key to consistent, sustainable growth for your boutique fitness studio. Listen in as Seran uncovers: ✅ The biggest mistakes studio owners make when trying to attract new clients ✅ Why your marketing might not be working as well as you’d...

4 months ago

24 minutes

Pilates Business Podcast

Is your marketing feeling a little...blah? You're posting on Instagram, sending emails, maybe updating your website—but it’s just not clicking with your audience? 🤷‍♀️ In this episode of The Pilates Business Podcast, host Seran Glanfield uncovers the secret weapon that every boutique fitness studio should be using but most totally overlook - STORYTELLING. Because let’s face it: people don’t remember class times... they remember how you made them feel ❤️ You’ll learn how to tell your studio’s ...