Today we're swinging away from the usual and instead of talking to a photographer, we are lucky enough to have both Paul and Kate of Atkins of Atkins Pro Lab with us.
The Atkins photography lab is celebrating their 80 year anniversary which makes them Australia's oldest professional photo lab, run by a third generation husband and wife team.
Atkins is also the only lab in the world printing on handmade cotton rag sheets, something they developed with their devotion to real fine art printing.
Based in Adelaide, Australia and servicing pro photographers world wide, I'm rapt to have them as interview guests.
Here’s some of what we cover:

What is your big takeaway?
Following this interview, I’d love to read your feedback and comments. Was there something from this interview that struck a chord, inspired or motivated you?
Will you take any kind of action after hearing what Paul and Kate had to share?
Let me know by leaving your thoughts in the comments below.
If you have any questions that I missed, a specific question you’d like to ask Paul and Kate  or if you just want to say thanks for coming on the show, feel free to add them below too.

We make sure that the prints we actually do make are worthy of their subject matter. – Paul and Kate




It is really important that photographers look for what works for them in terms of their own branding and their own marketplace and then really pitch something to that.  – Paul and Kate

Links to people, places and things mentioned in this episode:
Atkins Pro Lab Website
Atkins Pro Lab on Instagram
Atkins Photo Lab Retail on Instagram
Paul Atkins on Instagram
Kate Atkins on Instagram
Atkins Pro Lab on Facebook
Atkins Photo Lab on Facebook
Image Permanence Institute
Bentinmarcs
Eizo Color Edge monitors
Spectra view – NEC equivalent
Xrite i1 Display – screen calibrator
Atkins Pro Lab advice on color and calibration
Jose Villa


Thank you!
Thanks again for listening to the show and thanks to Paul and Kate for coming on and experimenting with a new and different format for this photography podcast and for sharing his thoughts, views and ideas.
Also, a big thanks to the Laura Babb and the people behind the SNAP Photography Festival  for sponsoring this episode of the podcast and making the show possible.
Use the promo code SNAP100 to save $100 British pounds (roughly AUD$170 and USD$125) on your Snap Tickets.
SNAP will take place on a farm in West Wales, UK on the 24th – 28th July 2017 and will be attended by photographers from all over the world.
It's largely aimed at wedding and lifestyle photograp...