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Caitlin McColl of www.ragamuffinpetphotography.com.au and www.tailsoftheworld.com is one of Australia's best pet photographers! Her work first caught my eye over ten years ago, and we followed up with episode number 24 of the podcast, where she shared the details of working with pet shelters — I listened back to part of that recording this morning, and oh my god, we both sound so young!

We later followed up by recording episode 282 where we dived deep into her photography books as a marketing and sales tool.

I've asked her back today, following a recent email where she wrote...
G'day Andrew,

I'm just sitting here editing and listening to the podcast and decided I really need to send you a thank you.

I'm coming out the other side of a four year postpartum depression haze and having spent those years just doing bare minimum to keep my business afloat and family fed, I was feeling lost and uninspired in business.

But I knew EXACTLY where I needed to go to reinvigorate myself and as always Photobizx didn't disappoint. I've spent the last few weeks binge listening, and for the first time in a long time, I feel enthused about work again.
I asked if she'd feel up to talking about her experiences.

Caitlin said yes, and in this interview, she shares her experience of postpartum depression to rebuilding a thriving photography business.



Here's some more of what we covered in the interview:



Mindset drives success – Overcoming challenges can transform your business.
Outsource to grow – Hiring helps free up time for business growth.
Diversify income – Multiple revenue streams create stability.
Mental health matters – Prioritising wellbeing impacts business success.
Maternity leave strategy – Six months off without losing income.
Build the right team – Smart hiring streamlines operations.
Expos = More bookings – Strategic approach secured 40+ sessions.
Planning calls boost sales – Pre-session consults lead to bigger profits.
Gear matters in pet photography – Investing in quality equipment pays off.
Passion projects fuel growth – Tails of the World raised $150K and built brand credibility.
Scaling means letting go – Hiring associates for business expansion.
Asking for help is a strength – Support is key in business and life.








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I'm coming out the other side of a four-year postpartum depression haze, and having spent those years just doing the bare minimum to keep my business afloat and my family fed, I was feeling lost and uninspired in business, but I knew exactly where I needed to go to reinvigorate myself. - Caitlin McColl