In this episode, Aaron welcomes Cory Jez, founder of TourIQ, to discuss how advanced data is transforming the way PGA Tour professionals approach their game. Cory pulls back the curtain on the power of analytics, from building player-specific strategies and practice routines to uncovering surprising truths hidden within golf stats. Learn how the right data can sharpen practice, inform smarter decisions, and ultimately elevate performance on and off the course. If you want to understand what it means to treat your game like a business, this conversation is your first step toward a true competitive edge.
Follow Cory and TourIQ
Cory Jez: https://www.linkedin.com/in/coryjez/
TourIQ: https://www.tour-iq.com/
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Chapters
(00:25) Journey from NBA analytics to PGA Tour
(04:40) Applying analytics in golf
(09:40) The player as CEO and integrating analytics
(11:00) Structuring efficient practice and preparation
(16:20) Intentional practice and gamification
(21:10) Using ShotLink and contextual data analysis
(28:30) Designing data-driven interventions and improvement
(41:10) Course-specific preparation and practice planning
(54:20) Adapting analytics for college players and teams
In this episode, host Aaron Goldberg welcomes Brendan von Doehren, Vice President at the PGA Tour and Executive Director of PGA Tour University, for an in-depth conversation about the evolution of PGA Tour U and its transformative impact on the pathway from college golf to the pros. Brendan shares insider stories and expert perspective on the program’s origins, the new talent pipeline, and the innovative Accelerated Program that fast-tracks rising stars. With personal anecdotes and data-driven insights, this episode reveals how PGA Tour U is changing the game for athletes and reshaping the future of professional golf. Whether you’re a player, coach, or fan, you’ll find plenty of reasons to tune in and learn about golf’s newest gateway to the PGA Tour.
Connect with and follow us
• Website: https://www.athletefamilyoffice.com/
• Instagram: https://www.instagram.com/awmcapital/
• LinkedIn: https://www.linkedin.com/company/awmcapital/
• YouTube: https://www.youtube.com/channel/UCc1NxpK21N1vKWEExC45YEA
• X: https://twitter.com/awmcapital
• Facebook: https://www.facebook.com/awmcapital/
Chapters
(00:04) Origins and Vision of PGA Tour U
(02:16) Influence of Other Sports and Draft Models
(04:40) Building a Transparent Pathway to Pro Golf
(06:03) Global Impact and International Player Opportunities
(07:46) Expanding Membership Benefits and Player Transition
(13:23) Introduction and Impact of the Accelerated Program
(22:57) PGA Tour Leadership Support and Business Evolution
(28:48) Coach and University Feedback on PGA Tour U
(31:13) Alumni Success Stories and Lasting Influence
This year marks the inaugural PGA Tour University class that will have immediate access to the Korn Ferry Tour and Mackenzie Tour. Like with any new system there have been lots of questions, plenty of conflicting thoughts, and some incorrect information swirling, that may influence players decisions whether to turn pro or come back for one more year of college golf. We decided to go straight to the source.
Senior Director at the PGA Tour and creator of the PGA Tour University, Brendan von Doehren, joins us to walk through the genesis of PGA Tour U, how the system works, and clarifies some of the questions and misconceptions we have been hearing on the ground. If you are a player, coach, or part of their inner circles you do not want to miss this episode.
Episode Highlights
Professional Golfers have one of the most unique tax situations of all individuals. We tend to see the same mistakes made over and over when we review new clients previous tax returns. It typically comes down to a lack of knowledge and expertise in how to work with athletes. Your team should be doing everything possible to keep as much money under your control now and minimize your tax liability over the long haul as well.
In this episode we will discuss the three most common Mistakes that we see when it comes to taxes. There are different strategies that professional golfers should be utilizing in high tax years and low tax years, and there are some foundational planning items that should be in place year-round. Why pay more in taxes than you have to?!
Episode Highlights
Download your free resource at awmcap.co/pga15
The stakes are higher on Tour: the competition, the opportunities, the money. With this comes even more of a need for expert advise and planning. As an elite athlete, you NEED and DESERVE to have a team that is built to serve elite athletes. Unfortunately, the existing landscape of financial institutions is built to serve the general public.
In this episode we will explore what a wealth management team should be doing for you. You have a unique situation that requires unique solutions. You also have a unique opportunity to secure your financial future at an early age and have a large impact on your family and community. Make sure your wealth management team already understands the complexities that you face, and that their incentives align with your goals.
Though tax planning is a year round process, the culmination of tax planning each year is tax filing. Most people are familiar with filing their taxes by April 15th, but what are you doing throughout the year to make sure that you are being as tax-efficient as possible?
This week we discuss the different tax documents you will be receiving and what you and your tax team will need to make sure all is accounted for. We go over some of the commonly overlooked items, tax deductions specific to professional golfers, and clarify some of the myths on what you can and can not deduct.
Episode Highlights
1:30 – What you will get from the Tour
2:00 – Tax documents you need
3:00 – Avoid amending your taxes: often overlooked tax documents
3:45 – Foreign tax documents
5:12 – Ways to reduce what you pay in taxes
7:15 – “Tax efficiency is going to be such a good way for you to maximize the money in your pocket now”
8:30 – What is deductible and what is not deductible
The single most important driver of your Net Worth is your physical ability to play golf. If you are hurt or sick and cannot play for an extended period, this has significant impact on your earnings. Not only does it impact your on-course earnings, but it can affect your endorsement deals as well. So why is disability insurance one of the most overlooked parts of players’ financial structures?
The Tour has a disability policy for players with certain exempt status. It is meant to help if you get hurt/sick, but not cover everything. It is important to know what you get as a benefit and when you can receive it if you were to be eligible. Chances are what the Tour supplies, (PGA or Korn Ferry) is not going to be enough to cover what you need. In this podcast we will discuss the unique disability needs of professional golfers and what you can do about it.
Episode Highlights
Waste Management Open week is unlike any other on tour. It brings with it all sorts of craziness: sometimes good sometimes bad. This is a good reminder that sometimes things go wrong off the golf course and can potentially have a major impact on your finances if not protected correctly.
As an athlete you are a public figure and for all the good that brings, it can also be a target on your back. From minor car accidents, someone getting hurt on your property, to dog bites and parties, if someone sees an opportunity to sue, they will. Make sure you understand how to protect yourself from unforeseen liabilities and keep your personal assets and business assets separate so that you maintain proper protection.