Only one in ten PI firms is using programmatic advertising. That means the other nine are sacrificing market share. And cases. If your ads aren’t following your ideal clients from Candy Crush to connected TV, it’s time to change that. In this special bonus replay of our live Rankings webinar, CEO Chris Dreyer and Director of Paid Ads Brianna Sudbury break down exactly how to put your brand in front of the right audience, on the right device, at the right time, without wasting budget. From CTV spots on Hulu to geofenced audio ads near accident sites, this episode is your roadmap to laser-targeted campaigns that work together, trackable results, and scaling without the guesswork. Learn: The six programmatic formats every PI firm should test Why “one pixel to rule them all” is your retargeting superpower How to combine OTT, display, audio, and native for maximum recall Creative tips that beat “wallpaper” ads every time Budget ranges, CPM benchmarks, and when to go premium vs. remnant PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Most personal injury firms treat trials as a last resort. Brett Turnbull built his entire business around it. And made it profitable. In this episode, Brett reveals the marketing and operational systems driving his national trial practice. He breaks down his three-part framework — money, marketing, and operations — and shows how each part works together to attract better cases, prepare his team, and keep the firm financially strong. You’ll hear how Brett intentionally builds lawyer and non-lawyer referral networks, why he still invests in paid marketing, and how his intake process uncovers high-value claims like traumatic brain injuries that other firms miss. He also shares how mock trials and focus groups keep his attorneys ready for the few cases that do make it to court. In this conversation, Brett shares: How the “Money–Marketing–Operations” model supports a profitable trial practice The three marketing channels Brett develops for steady, high-quality case flow Why trial readiness is a marketing advantage in PI Systems for spotting overlooked injuries like TBIs at intake Training methods that keep lawyers sharp without risking client outcomes Proven protocols for handling brain injury cases from intake to verdict PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

As the founder of TopDog Law, James Helm has gone from $5K in monthly lead buys to seven figures a month across paid social, billboards, and more. If you're wondering where your budget should go—at $100K, $1M, or $10M—this is the guy to learn from. In this conversation, James shares: The hidden risks of under-spending (or over-hiring) Why creative is the most overlooked cost center When lead buying makes sense—and when it’s a trap The $10M Uber Test that tells you if your brand is working PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

By litigating 80% of his cases, tracking every KPI that matters, and building an intake team with zero missed calls, Blake Swan has scaled Keller Swan to six states and 37+ staff — without losing control. In this episode, Blake breaks down the exact systems and decisions that powered his explosive growth. From AI-backed intake to profit-by-pod dashboards, you’ll learn how discipline, data, and strategy drive outsized results. In this conversation, Eric shares: Why filing early and often leads to higher-value cases How to build an intake culture that runs 24/7 — without burnout The two-minute rule that cut wash rate to nearly zero How Blake uses dashboards and KPIs to drive accountability firm-wide Why he expanded into six states — and how he chose which ones PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Growth is the goal for many trial attorneys — more cases, more verdicts, more visibility. But where most zig, Eric Fong zags. With just one paralegal and complete commitment to the work, he turned down a $25K offer and won a $91 million verdict — the largest in Washington State history. Eric doesn’t chase scale. He builds deep focus. That focus comes with a cost — sometimes leaving him physically depleted after trial — but it’s also what makes him one of the most respected courtroom tacticians in the country. In this conversation, Eric shares: How he’s built a thriving practice around simplicity and selectivity The mental and emotional toll of high-stakes litigation — and how he manages it Why stepping away from the noise can sharpen your edge in trial And how generosity, rest, and storytelling shape the way he wins PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

In this tactical webinar replay, Rankings founder Chris Dreyer is joined by Director of Link Building Kat Taylor to map out exactly how personal injury firms can boost visibility in AI search results using off-site signals. Search is changing—fast. And if your off-site strategy is stuck in 2015, your rankings won’t survive the AI shift. You’ll learn: How AI models like ChatGPT and Perplexity are trained (and what they’re prioritizing) The new SEO “power players” — from Reddit and Wikipedia to Yelp and Wikidata How to structure your pages and links to earn AI citations What not to do when optimizing for LLMs—and what to do instead 13 real tactics you can apply today to boost both rankings and AI visibility UP NEXT:  What if you could show up where your competitors can’t? Even without a massive ad budget? Programmatic advertising automatically puts your message in front of the right people, on the right platforms, at the right time. In this masterclass replay, you’ll learn why it’s the missing link in your digital ad stack—and how to use it to sign more cases. Chris Dreyer and Brianna Sudbury break down: How programmatic ads follow high-intent users across streaming platforms, apps, podcasts, and more Why most PI firms ignore this channel—and how that gives you a major advantage 9 steps to launching your own programmatic campaign without a full media team When: July 29, 2025Time: 2 PM CST Save your spot at rankings.io/webinars Plus, we’ll open the floor for live Q&A so you can get actionable insights tailored to your firm. Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Michael McCready builds systems that attract cases. His firm is a high-efficiency legal operation trusted by top advertisers and referral partners across the country. With over 30 years in PI law and a remote B2B setup from Puerto Rico, he’s engineered a firm that elite advertisers trust with their biggest cases. In this episode, Michael shares how he scaled to 100+ staff, automated 200+ client touchpoints, and uses AI to write better closings in his own voice. You’ll learn: Why client service—not ad spend—is Michael’s growth engine How SmartAdvocate and custom GPTs drive consistency across six offices What B2B lawyering looks like in an age of consolidation How to maintain trust and transparency with high-volume referral partners  PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Forget the big team, big spend, big promises formula. Carlos Dominguez built a million-dollar PI firm in Miami—without a single employee or a dime on ads. How? By breaking every “rule” of modern law firm growth. This episode challenges what most lawyers think it takes to win. Carlos shares exactly how he turned cold starts and courtroom chops into $1.3M in settlements, why volume firms hand him their leftovers, and the overlooked tactics that are actually working in saturated markets.  What You’ll Learn: The gritty early days of bootstrapping his solo firm in Miami How word-of-mouth and personal branding landed his first major wins Why he refuses to outsource intake—and what that means for referrals The 50-60 case ceiling every solo should watch for His vision for going from scrappy to specialized If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy.  Just hit subscribe.   PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Andy Citrin has built his reputation on urgency, precision, and courtroom pressure. With over 40 years in the game, $600M recovered, and a mock courtroom in-house, Citrin’s not just practicing law—he’s coaching a new generation to dominate it. In this episode, Andy reveals the W.I.N.S. and T.R.I.A.L. frameworks powering his firm’s rapid-response strategy.  What You’ll Learn: How filing within 72 hours changes everything How to turn any client into a 10/10 and build bulletproof cases The T.R.I.A.L. method that exposes defense vulnerabilities before they’re ready How Andy built a bonus system around verdicts, not just wins Why short trials lead to bigger outcomes and happier juries Hit subscribe if you like what you hear.   PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

PIMCON 2025 Tickets On Sale Now. ⁠Get yours today⁠! When you’re chasing a goal as ambitious as helping 10,000 injured clients, you’re bound to hit roadblocks. For Josh Schmerling, that roadblock was demand letters—a process that slowed his firm’s growth and kept his best people stuck in paperwork. Instead of accepting the bottleneck, Josh did what true innovators do: he built the solution himself. With LawPro.ai, he turned a time-consuming process into a competitive advantage, freeing his team to focus on higher-value work and helping more people. In this episode, Josh shares his journey from frustration to innovation—and how his path can help you unlock your own firm’s potential. From marketing strategies to AI solutions, he reveals how to spot bottlenecks, invest in the right tools, and think bigger about the future of your practice. What You’ll Learn: How to identify and overcome the hidden bottlenecks slowing your growth Why building your own solutions can give you an edge competitors can’t match The role of AI in freeing your team—and your time—to focus on clients How to align your marketing, technology, and vision to hit your biggest goals If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy.  Just hit subscribe.   Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Most law firms think marketing is the key to growth but often, the real problem is hidden in plain sight. When Ben Leader took the helm at Elrod Pope Law Firm, he discovered that his intake process was costing him cases, revenue, and opportunities. In this episode, Ben shares how he transformed his firm’s intake department into a growth engine tripling case volume and freeing his attorneys to focus on winning. What You’ll Learn: Why your marketing might not be failing—you might just have an intake problem you don’t know about.How to uncover hidden intake issues. Where to invest in intake for the best ROI. How more calls can double your signed cases. If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy.  Just hit subscribe.   PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

We surveyed over 250 attorneys across the country to find out what’s really working in PI marketing and where firms are falling short. In this webinar replay from Rankings.io you’ll get insights about how budget trends and channel performance to the growing divide between small and large firms. This webinar was packed with real data and real strategies you can act on now. UP NEXT:  AI Optimization for Lawyers: Search Has Changed. Most PI Firms Haven’t. If your firm doesn’t have a plan to adapt to AI-driven search, it won’t be long before the flow of signed cases dries up. Date: June 24, 2025 Time: 12 PM - 1 PM CST WHERE: Rankings.io/Webinars  Plus, we’ll open the floor for live Q&A so you can get actionable insights tailored to your firm. Register now at rankings.io/webinars to secure your spot and get an inside look at the future of legal marketing. Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Michael Mogill doesn’t believe in staying comfortable. He builds businesses by pushing past the breaking point—and then raising the bar again. As founder of Crisp, he’s helped over 1,000 law firms grow by seven figures each. Now, he’s chasing a $100B impact by helping 10,000 firms hit $10M. His secret? Relentless hiring, deep brand building, and setting goals that force transformation. If you’re serious about scaling, this is a blueprint you can’t ignore. You’ll learn: Why most firms stall at 7 or 8 figures—and how to break through How brand can attract not just clients, but elite trial lawyers The overlooked power of streaming ads (for pennies per view) What “unreasonable success” actually takes—and why it’s worth it If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy.  Just hit subscribe.   PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

What do you do when you’ve got a dream, no cash, and a 1969 Camaro? If you're Danny Daniel, you sell the car and buy a Yellow Pages ad. Two decades and a $42 million verdict later, Daniel Stark Law is a 170-person litigation powerhouse—and Danny is still “on the verge.” His relentless drive to optimize systems, tell client stories, and extract full case value powers the firm's evolution from claim-heavy to courtroom-crushing. This episode of PIM dives deep into growth mindset, branding through story, and leveraging AI and committees to fight commoditization. If you’re chasing full value—not fast settlements—this one’s for you. You’ll learn: Why life impact reviews and story-driven advocacy drive big verdicts How “On the Verge” became a brand, a mindset, and a podcast Why BAM (Brand Advantage Monitoring) beats basic attribution How Danny uses AI and validation to 3X productivity (without risking client care) If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy.  Just hit subscribe.   VIP PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Craig Goldenfarb fired himself as a trial lawyer—and built a multi–eight-figure firm that runs without him. Craig built Goldlaw Personal Injury Lawyers into a data-fueled, culture-obsessed, eight-figure machine. With a three-tier leadership structure, two CMOs, and a Disney-trained Chief Culture Officer, Craig treats law like a business—and it shows. In this episode of PIM, Craig reveals how a mindset shift from litigator to CEO unlocked massive growth. We dive into EOS, hiring unicorn leaders, and the exact KPIs he tracks daily. Want to go from lawyering to leading? Start here. You’ll learn: The power of a culture officer (and how Disney inspired his firm’s vibe) How data revealed slip-and-falls were more profitable than car crashes The “Desert Island KPIs” every PI CEO should know How Craig hires, motivates, and builds systems that scale If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy.  Just hit subscribe.   PIMCON 2025 VIP Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Webinar Replay: TV isn’t dying—it’s evolving. In this webinar replay, media buying expert Sarah Parisi reveals how smart law firms are using traditional broadcast to dominate their markets while keeping ad costs low. UP NEXT:  The 2025 Law Firm Lead Generation Growth Formula Webinar WHEN: Thursday, May 29th from 12:00–1:00 PM CST, WHERE: Rankings.io/Webinars  We’re breaking down exclusive research from nearly 300 attorneys and legal professionals so you can: Discover the top-performing digital marketing channels for law firms Understand how to navigate budgeting challenges and shifting ad spend Learn what’s holding firms back—and how to avoid the same mistakes See how legal marketers are adapting to market changes Get expert recommendations to future-proof your firm’s marketing Plus, we’ll open the floor for live Q&A so you can get actionable insights tailored to your firm. Register now at rankings.io/webinars to secure your spot and get an inside look at the future of legal marketing. Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Truck crashes, seven-figure verdicts, and 30-day settlements. Meet Jon Hollan. As Managing Partner at Sam Aguiar Injury Lawyers, Jon specializes in catastrophic trucking litigation—and he’s not afraid to go toe-to-toe with giants like FedEx and Amazon. Jon shares what it takes to win fast and win big. Hear how the firm’s “pod” method slashes case times and why Jon sees litigation as his calling. If you’re ready to master high-stakes cases and high-efficiency operations, don’t miss this episode. You’ll learn: How Jon’s firm routinely settles auto cases in under 60 days The strategy behind Kentucky’s "Truck Talk" media takeover Why niche branding (SemiJustice.com) beats broad appeal How Jon trains young attorneys to deliver seven-figure outcomes If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy.  Just hit subscribe.   PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Lee Rudin didn’t just leave a defense firm—he left with a vision. Two years later, Rudin Law is a New Orleans mainstay with two offices, 250+ five-star reviews, and an unmistakable brand: Get Rude. But behind the costumes and catchy slogans is a serious strategy: batch content, leverage tech, and never lose sight of the client. In this episode, Lee shares how going all-in on a brand that fits his personality helped him scale smarter—not just louder. From pro-wrestling sponsorships to a Bobby Boucher skit that earned 80K impressions, it’s clear: he’s not here to blend in. PIMCON 2025 Tickets On Sale Now. Get yours today! We discuss: How a “spiritual conflict” at his old firm launched Rudin Law The origin of Get Rude—and why it works on T-shirts, TikTok, and case strategy Building systems and scaling with nearshore staff and AI (without losing quality) Why batching content and dressing like Moses gets better ROI than bland holiday posts The tools Lee swears by for medical summaries, demand letters, and client comms Lee Rudin is the founder of Rudin Law, a fast-growing New Orleans PI firm known for bold branding and unfiltered authenticity. A former defense attorney with roots in New Jersey and a love for live music, he’s redefining what it means to be “the lawyer next door.” Rudin Law: Website | Instagram | YouTube Lee Rudin: LinkedIn  Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Personal Injury Mastermind (PIM): Instagram | YouTube | TikTok Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect

Seven words or less. That's the golden rule for billboard success according to media expert Sarah Parisi, who returns to Personal Injury Mastermind to reveal why most attorneys waste thousands on ineffective outdoor advertising. In this tactical episode, Sarah breaks down everything from color psychology to negotiation strategies that separate winning billboard campaigns from expensive failures.  You'll discover: Why cluttered creative kills your ROI before anyone sees your board How to secure premium placements without premium prices The strategic advantage of right-hand reads that most firms miss Why digital boards rarely deliver the value they promise Smart attribution tactics beyond generic 800-numbers Negotiation secrets to outmaneuver competitors for top locations If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams with us every week. Just hit subscribe/follow.   PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok Take our survey. 

What if your billboard made someone’s day—and landed a case? Sam Aguiar doesn’t just run a PI firm. He runs a referral engine powered by over-the-top service and community connection. In this episode, Sam Aguiar shares how his firm built loyalty for life with bold client care, from mental-health-boosting billboards to 3-person legal pods and a “bigger share guarantee.” You’ll learn: How surprise and delight marketing actually drives intake The 3:1 team structure that keeps clients informed and happy Why one-time gifts can create lifetime value How Sam achieves a 6.5-month case timeline without cutting corners If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy. Just hit subscribe/follow. PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok Take our listener survey.