Before SEO. Before TV. Even before yellowpage ads — there was Ross Cellino. In this live episode from PIMCon 2025, the “Godfather of Legal Marketing” unpacks how he built one of the most recognizable law brands in history. From his pioneering marketing strategies to jingle-driven dominance, Cellino shares the decisions, instincts, and creative risks that reshaped how lawyers advertise, and how to build a legacy that lasts longer than any campaign. You’ll learn: Why niching down built a billion-dollar PI brand How Cellino & Barnes outspent and outbranded every competitor The strategy behind billboards, jingles, and unforgettable phone numbers How brand recognition keeps cases coming when referrals don’t If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok Join the waitlist for PIMCon 2026: events.pimcon.org/e/pimcon26

AI won’t recommend what it can’t read. Schema, speed, and site structure are the signals that teach search engines (and LLMs) who you are.  In this webinar replay, Rankings.io’s technical SEO specialists Nikolai Hernandez and Eric Thedy show how clean subfolders, purposeful internal links, Core Web Vitals, and precise schema markup create an AI-friendly footprint that gets crawled, understood, and surfaced. Learn: How to build clear site structure with subfolders, hierarchy, and strong internal links Improve visibility by fixing what matters most in your Core Web Vitals Simplify schema by knowing where to place it, what to mark up, and how to link profiles  Why you should confirm results with heatmaps and analytics to spot and fix crawl or UX issues Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

Big verdicts grab headlines—but they don’t build billion-dollar brands. Digger Earles reveals how discipline, data, and brand strategy power Laborde Earles’ growth across Louisiana. From leveraging NIL partnerships for instant credibility to intake systems that close 95% of wanted leads, every move connects trial results to market dominance.  You’ll learn: How to turn courtroom wins into peer referrals (and long-term B2B leverage) Using name, image, and likeness to create instant B2C credibility Intake that performs: openers/closers, on-call lawyer assists, and scheduled client touchpoints that reduce inbound noise The settlement-committee system that pushes past “good enough” offers If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

Every firm loses good cases, they just don’t know it. David Haskins, president of SPEED AI, reveals where those hidden “lead leaks” start and how to fix them before opportunity slips away. From bias at the intake desk to systems that never catch mistakes, David explains what the best firms are doing to convert more of the leads they already have. You’ll learn:  The unseen reasons firms lose qualified leads before they hit the CRM The “one call close” mindset that stops giving clients homework Why call auditing and AI tools are changing intake accountability How recognizing your best calls can motivate—and multiply—wins If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Michael Burg lays out how a personal injury law firm built on specialization, selectivity, and courtroom readiness expanded to multiple states and crossed $2B in results without sacrificing quality or purpose. You’ll learn: The case selection rules that protect brand, margins, and outcomes  Why trial readiness wins better settlements—and how to signal it to defense Why experience and focus groups beat verdict reporters for valuing cases Hiring for trial mindset and keeping top talent through shared success If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM), powered by Rankings.io, is on Instagram | YouTube | TikTok

Small details often decide how much a client truly recovers. Ramin Montakab shows how five simple shifts—brand, channels, audits, team, and compounding value—can add thousands to every case. From intake built on empathy to home visits that uncover overlooked damages, he highlights the overlooked strategies that change case outcomes. You’ll learn:  The intake habits that raise conversions through empathy How referrals, SEO, reviews, and social feed each other Home visits and medical protocols that surface damages others miss Why thinking in compounding value changes your bottom line If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Mass torts don’t have to mean new hires, new overhead, or taking on risk alone. Cason Carter, CEO of Broughton Partners, pulls back the curtain on how firms are entering mass torts without ballooning overhead. From co-counsel structures to vendor oversight and budget discipline, he highlights the hidden pitfalls that trip up most firms — and the strategies that keep cases, and dollars, from slipping away.  You’ll learn:  How co-counsel structures work (and why the litigating firm matters as much as the tort) The vendor-vetting basics: references, oversight, ethics checks How to control affiliate risk and keep messaging inside ethical lines How to spread your budget across early, mid, and late-stage torts without going all-in on one case type What realistic timelines look like for mass tort payouts If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Building a PI firm that lasts takes more than verdicts — it takes vision. Michele Mirman, founder of Mirman, Markovits & Landau, P.C., has led her firm to over $1B in recoveries while staying at the cutting edge of marketing, tech, and trial strategy. She shares the overlooked moves that kept her firm at the top: from marketing plays most lawyers ignore to the way she structures her team for staying power. You’ll learn:  The marketing shifts that made her firm a household name How “unwanted” cases turned into a lasting advantage Why tech is reshaping trial prep behind the scenes What keeps top talent loyal for decades The one piece of advice she gives to attorneys going out on their own If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

AI is already shaping how clients find (and judge) your firm across Google, Yelp, Facebook, and more. In this webinar replay, Rankings.io experts Sean Denny and John Panino unpack where LLMs pull signals, why steady multi-platform reviews matter, and the concrete steps that strengthen how your reputation is read online. Learn: Which review platforms LLMs lean on, and how to prioritize them Why Yelp reviews get hidden and how to improve what sticks How to run ongoing review campaigns without tripping platform filters What “brand consistency everywhere” really means How authentic responses, detailed stories, and photos make your reviews more valuable to AI Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Breaking into personal injury isn’t about luck — it’s about trust, strategy, and talent. Parag Amin, founder and principal attorney of the Law Office of Parag L. Amin, P.C. (LawPLA), reveals how he turned a single client request into nationally recognized PI results, and what most firms overlook when they try to add injury work. From building a personal brand that wins cases before intake to hiring trial lawyers who can actually deliver, this quick start guide shows you what it really takes to succeed in PI. You’ll learn:  The first move every firm should make before adding PI How to turn personal brand into a client-winning engine The intake standards that protect your reputation from day one The difference between mercenary hires and loyal team players Why moving from tactician to leader is critical for growth If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Brandon Dawson, founding partner of Miller, Dawson, Sigal & Ward — better known as the Thumbs Up Guys — shares the 10 steps that took his South Carolina firm from a four-partner startup to an Inc. 5000 honoree with 279% growth in just three years You’ll learn:  How to create a brand clients remember Why dominating one channel beats spreading thin The role of reviews and referrals in compounding growth How culture and hiring fuel scalability Why vivid vision and measurable goals keep firms on track If you like what you hear, hit subscribe. We do this every week. VIP PIMCON Tickets:  Pimcon.org Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

PI advertising is full of hard choices — TV or radio, streaming or podcasts, brand or direct response. Gary Sarner of ROI360+ goes through what’s working now, what’s overrated, and how to know if your dollars are actually driving cases. You’ll learn:  Why TV may not be the crown jewel for PI firms How radio stacks up against streaming for cost and reach The three traits every campaign must have to work What realistic ROI timelines actually look like Why the wrong creative kills results before they start If you like what you hear, hit subscribe. We do this every week. VIP PIMCON Tickets:  Pimcon.org Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

What does it take to grow from solo to a $13M firm? Jim Hurley, Managing Partner at Cooper Hurley Injury Lawyers, reveals the four-part system that got him his first $10M year. You’ll learn:  Why every firm needs in-house marketing, no matter the size How intake can make or break your revenue The referral system that generates over 50% of new cases Tech and database strategies that keep your name top of mind If you like what you hear, hit subscribe. We do this every week. VIP PIMCON Tickets:  Pimcon.org Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Coasting is comfortable — until it isn’t. After nearly three decades in practice, Manny Ibay realized he was stuck on autopilot. One spark reignited his passion and gave birth to Superhero Lawyer — a brand clients can’t ignore. This episode is a reminder that it’s never too late to reinvent, stand out, and fall back in love with your practice. We discuss: How one idea at PIMCON became a movement The billboard and bus wrap strategy (with real numbers) Why branding for ego can still pay off in ROI How side projects like books and podcasts amplify reputation The long-term game behind “instant” success PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

AI is rewriting the rules of local search. Google is no longer the only gatekeeper—chatbots, Bing, and AI-driven directories are now deciding who shows up when injury victims search for help. In this webinar replay, Rankings.io experts break down what personal injury firms must do today to stay visible tomorrow. Learn: How AI pulls (and misreads) your firm’s online data Why inconsistent names, addresses, and reviews can kill visibility The role of Reddit, Quora, and PR in shaping what AI says about you The content structures that LLMs actually reward PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

What if you could run a thriving PI firm with a skeleton crew—and still take on Fortune 500 giants? Gregg Goldfarb has spent three decades adapting to the ever-changing world of personal injury law. From police brutality cases in the Rodney King era to today’s mass tort battles, Gregg has learned how to stay lean, minimize risk, and seize opportunities others miss. In this episode, Gregg breaks down how PI owners can thrive in high-stakes litigation without bloated teams or wasted ad budgets. You’ll learn: Why case acquisition beats rolling the dice on $50,000 ad buys How diversification keeps your portfolio (and cash flow) safe The power of spotting emerging torts—before they explode Why outsourcing might be your biggest growth lever How to choose referral partners that actually deliver If you like what you hear, hit subscribe. We do this every week. VIP PIMCON Tickets:  Pimcon.org Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Most firms chase more leads. Monty Cain squeezed more cases out of the leads he already had. By treating law like customer service, retooling intake, and training his team to spot mild TBI patterns, he uncovered value hiding in plain sight. On trucking files, he goes past the driver to expose carrier‑level failures—and he helped cement the right to bring those claims in Oklahoma courts. The result: more signed cases, stronger case value, and referrals that snowball. You’ll learn: The intake shift that increased signed cases ~25% without extra ad spend. How asking better questions surfaces mild TBI in 15–20% of crash cases—and what to do next. Turning client experience into a marketing channel (reviews, returns, and referrals). If you like what you hear, hit subscribe. We do this every week. VIP PIMCON Tickets:  Pimcon.org Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Most firms live off referrals. David Craig flipped that script — now 80% of his cases come directly from consumers. That pivot made him Indiana’s go-to trucking lawyer and a national force in PI. In this episode, David shares the 3 Pillars of Proof that helped him dominate one of the toughest niches in law: Proof of Expertise: Books and a podcast that educate clients while closing cases. Proof in Performance: A culture where investigators, social workers, and rapid-response teams matter as much as trial lawyers. Proof of Leadership: Financial transparency that keeps attorneys loyal for decades. If you want to stand out in trucking — or any PI niche — this episode is your roadmap. You’ll learn: Why consumer-focused content builds trust faster than referrals. How non-revenue hires like social workers can change case outcomes. The leadership framework that keeps your team invested long-term. If you like what you hear, hit subscribe. We do this every week. VIP PIMCON Tickets:  Pimcon.org Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Content that creates authority. Social ads that set appointments. Referrals that actually call back. Kara Prior (President, James Publishing / James Amplifier) shares how PI firms are converting attention into signed clients—using niche books, AI-cloned video, and a referral system that delivers. Kara explains: Why niche authority books beat generic guides for proof, follow-up, and lead capture. The math behind Social Leads: run tested ads, pre-qualify responders, and feed your intake team hundreds of phone appointments with vetted prospects—for a flat monthly fee. The overlooked referral engine cadence that turns cold contacts into booked partner meetings (plan ~3 hours of calling per appointment). Why most ROI dies in intake—and how mystery shopping shows you where you’re losing cases. VIP PIMCON Tickets:  Pimcon.org Open Fortune Exclusive Discount: openfortune.com/pim  Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Billboards, bus wraps, and TV ads are fighting for the same split-second of attention. But what if you could get your brand in front of someone at the exact moment they’re relaxed, focused, and open to suggestion — without competing against 20 other lawyers in the same space? Shawn Porat is the founder and Chief Fortune Officer of OpenFortune — the media platform turning the humble fortune cookie into a high-impact PI marketing channel. With distribution across 30 countries and 300M impressions a month, OpenFortune has delivered viral wins for brands like Capital One, Duolingo, and even investor Gary Vaynerchuk — who calls it “the new Super Bowl ad.”  For the first time, Shawn’s team is inviting personal injury brands to join the party. In this episode, Shawn shares the strategy, the science, and the stories behind turning a slip of paper into a marketing powerhouse. If you think billboards are your only out-of-home option, think again. In this conversation, Shawn shares: Why 6% of fortune cookies get posted to social media (and how to make yours one of them) How Gary Vee called OpenFortune “the new Super Bowl spot” — and bought in Ways PI firms can connect without the hard sell — and still win cases The measurable tactics that turn a dinner table moment into long-term brand recall VIP PIMCON Tickets:  Pimcon.org Open Fortune Exclusive Discount: openfortune.com/pim  Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok