Career Levers – Gifted but GatedTo we will explore how to break through a career ceiling using your personal brand. Many people find themselves feeling stuck in certain careers or fields.Previously, we discussed the factors that can cause individuals to stagnate or face limitations in their professional growth.Today, we focus on how building a strong personal brand can help you overcome these challenges and break through career ceilings, regardless of your field. Developing your brand involves several key actions: enhancing your professional presence, positioning yourself for discovery and recognition, and ultimately, achieving success and celebration in your work. More importantly, it enables you to offer services that positively impact others while also being profitable.I will guide you through this process using what I call the ‘Five C’s’—a framework designed to strengthen your career brand, overcome barriers, and excel in your chosen field.The Five C’s for Breaking Career Barriers1. Courage“Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.” ― Dale CarnegieThe first and most important thing you need is courage. You must build confidence in yourself and believe that you have what it takes to move ahead. This is the courage to say, “No, I am not staying in the same place—I am moving forward.”Without courage, you may have plans and desires, but taking the first step—which might feel shaky, wobbly, and difficult—requires boldness.That same courage is what allows scammers to carry out their schemes so boldly. Many scammers exhibit this quality, stepping out fearlessly even when they know they could be caught, jailed, or exposed.So, if you have real substance—true expertise and value—you must build courage within yourself. You need the courage to take the first bold step in your career, to believe in your abilities, and to break free from limitations.The first thing you need is the courage to do, the courage to be, and the courage to believe in yourself—building inner confidence to move from one phase of your career to the next. That is what you need. You must carry yourself forward with courage.Now, courage will help you make decisions.Once you build confidence, the next step is…2. CredentialsOne of the key factors that help build confidence and push your career forward is credentials.In many professional fields, credentials are critical. In the medical field, for example, a doctor studies for seven to eight years to obtain their qualifications. Lawyers also study for a similar period. Credentials validate your expertise and position you for success.One way to build credentials is through certifications. You might need to take certification courses to solidify your expertise in a field. You may already know, but formal credentials—such as licenses and certifications—add credibility to your skills and open doors.For example, in accounting, ACCA certification provides recognition. In certain professions, you must renew your license periodically to prove that you’re still competent. Doctors, teachers, and other professionals must refresh their expertise to maintain their standing.Credentials are very important in helping you move forward in your career. Even if you are talented, lacking formal recognition can hold you back.However, credentials must be legitimate; while others may forge credentials to deceive people to land them the jobs they need, it never ends well for such. That’s why you must earn yours the right way—through the proper channels. No shortcuts, no fakes—just real, solid credentials that validate your expertise.3. CredibilityThe next important factor is credibility.Credentials often help build credibility, but they are not enough on their own. A doctor may have the title, a lawyer may have the certificate,

“The next generation is watching—let your brand be the permission they need to rise.” — Bernard Kelvin CliveSo today we are looking at some personal branding mistakes that people often overlook in building their personal brand, particularly through the lens of cultural and religious settings—especially in Africa—and how brands can break through to succeed and impact the lives of those who matter to them most.The need to build a personal brand—rising above the noise, social limitations, and cultural myths or biases—is critical to standing out. You know, long before now, some religious and cultural systems didn’t give women the opportunity to lead or take the front lines. I mean, to spearhead great initiatives or even engage in challenges like going to war—those were seen as men’s responsibilities.Over the years, things have evolved, and now women are taking up major roles. However, the belief systems that shaped earlier generations still hold many women back. When they reflect on how society or their ancestors perceived them, they often shrink from who they’re meant to become. Though some women boldly step out and have a voice, fame, and platform, many are still hindered by social norms and expectations.1. The Self-Belief Gap: Overcoming Cultural LimitationsThe first challenge—and mistake—is the struggle with self-confidence and self-worth. Women, especially, need to examine their backgrounds and identify the cultural and religious beliefs that have limited their voices or discouraged self-promotion in business or leadership.Once this awareness sets in, they can intentionally break out of those limitations. When you realize why you’ve been held back, you can more consciously challenge and change the narrative. So yes, now is the time to step out—as many women are already doing—to voice your opinions, share your message, advocate for others, and drive innovation and change.This break in stereotypes becomes fuel for future generations. When young girls see women boldly and rightly positioning their brands, not just to be loud but with a clear sense of purpose and understanding, they are inspired to do the same.This first mistake doesn’t just affect women—some men are also held back, especially in African societies where children are taught not to speak unless spoken to. You don’t ask questions, you don’t question leaders—be it in religion or governance. This stifles creative expression and personal growth.If you want to build a strong brand, address the mindset and belief systems that limit your voice.When that self-belief gap is bridged, younger people can step forward—not boastfully, but rightly—and confidently own their space. Personal branding isn’t self-promotion for fame; it’s about putting your best foot forward, adding value to others, and showing up in ways that help and inspire.2. The Perfect Persona Trap: Don’t Fake FlawlessnessThe second mistake I find rising brands making is positioning themselves as flawless—like the ideal, perfect brand. They step out with an “I’ve got it all together” attitude. You see them on TikTok or Facebook presenting a polished image that suggests they’re always on top, never making mistakes. That’s a big mistake.We don’t build authentic brands that way. When you create a perfect image—flawless, untouchable—you eventually lose credibility. People stop relating to you because they can’t connect with someone who seems unreal.Every human has flaws, weaknesses, or struggles they deal with behind the scenes. To build a truly authentic brand, let some of those struggles be known. Share the parts of your journey that others can learn from. When people know you’ve been where they are—or are still navigating challenges—they gain courage and connection. They know you’re real. Reveal the real behind the reels.You don’t have to spill everything.

“A business without customers is just a hobby with expenses.” – Bernard Kelvin Clive Today, we continue our series on customer care, customer experience, and handling negative feedback. This is especially vital for small business owners and brands who want to build and sustain a cordial relationship with clients. Businesses thrive on clients—without them, there is no business. That’s why every single customer should be treated like gold. There are many instances where businesses fall short, and these shortcomings must be addressed. In the previous article, I shared some personal experiences with vendors and clients, and how I handled them. That piece sparked a lot of conversation—others shared similar stories, especially from the entrepreneurship ecosystems in Ghana and Nigeria. So, let’s get into some of those insights and lessons. The Customer Care Shift: From Humble to Haughty Most small business owners start off strong with customer care. When they’re just launching, their focus is on gaining traction. By default, they treat their first clients well—polite, patient, and attentive. “Please buy from me.”“Try my product or service.” These are common initial pleas. The tone is warm and welcoming. That behavior is often the reason they get their first few loyal customers. But here’s the problem: once they begin gaining popularity—especially online with digital followers—their attitude shifts. The very people who helped elevate their brand suddenly start receiving less attention or, worse, are disregarded. I call this the celebrity stage. It’s the point where some brands think they’ve “arrived.” When Complaints Are Met with Disdain If a customer complains about a service or product that didn’t meet expectations, that feedback should be seen as an opportunity to grow. But what often happens? Customers are treated with disdain. It’s worrying, especially when the very customers being disregarded are the ones who helped build the brand’s foundation. Businesses should never forget their “first love”—those early patrons who gave them a chance when nobody else did. Create a category for such customers. Recognize them. Honour them. Treat them with intentional respect and benefits. They are your core tribe. The Price Trap: When Growth Pushes Old Clients Away Another issue arises when businesses start pricing their products or services higher after gaining some traction. Again, there’s nothing wrong with charging what you’re worth. However, a strategic pricing model should still exist—especially for your early supporters. Offer loyalty bonuses or discounts. These clients held the fort for you. They shared your posts. They referred people. They were your marketing department before you had one. If your pricing suddenly becomes exclusive and unreachable to your early adopters, you’re essentially pushing them out. That’s not how sustainable business is done. Put customers in different categories and serve them accordingly. If growth is overwhelming, delegate. Employ systems or people to handle parts of your customer relationship management. Use tools to automate and streamline. Numbers can overwhelm, yes—but systems can balance the load. The Cost of Disregard: Real Stories That Hurt Let me share some real-life stories that reflect these challenges. Worlanyo’s Disappointment: From Supporter to Ignored Nanyi Wolanyo, a clinical psychologist and a member of a mentorship group I’m part of, shared how she supported startups and friends in business by buying from them and referring clients to them. At some point, however, these businesses began ignoring her. She would place orders and get no responses or delivery. This really hurt her. She said, “You were the same people who begged us to buy from you. Now you’re acting like you don’t need us.” That is a trend that must be addressed. If you’re growing and cannot manage everything, communicate clearly. But never disregard those who held you down when you were nothing.

In this article, we’re looking at trends and traditions—the dangers of following trends blindly and the risks of sticking to traditions when the signs are clear for a transition. In it right? In a small business management group, we discussed the content we share for an organization whose portal we manage. One of the interns suggested that we should run the captions in a particular way because they had seen several similar organizations using the same pattern. I paused for a moment and then told them that just because others are following a particular pattern doesn’t mean it’s the right fit for us. Firstly, it doesn’t mean it’s right. What they are doing may be completely wrong. Just because they are screaming and shouting doesn’t mean we should also scream and shout to get the attention of our audience. We need to run our content through a set of filters to ensure that what we produce aligns with the brand we are working on. Blindly following trends is dangerous both for business owners and brands. The fact that something is trendy doesn’t mean we should all jump on it. That said, there is a time for leveraging trends. However, for brands to stay on the right path and maximize exposure, they must always have standards and metrics to work with. Brand Alignment: Does the Trend Fit Your Identity? When something is trending and we want to follow it, the first check we need to run is what I call brand alignment. What is trending at the moment? For example, everyone is using voiceovers and dancing on TikTok. But is that something that aligns with our brand strategy, values, and signature? Does it fit with the kind of audience we want to impact? If it doesn’t align in any way—regardless of its reach and impact—or if we can’t find a way to align it with what we stand for, then we must uncheck that trend. Brand Values: Staying True to What You Stand For The second filter to apply is brand values. Every brand, whether a solopreneur, MSME, or large corporation, has values. What are your brand values? Authenticity? Honesty? Integrity? If a trend violates your core values, then it’s not something you should follow. Just because people are craving certain types of content doesn’t mean you should feed them with it. Staying true to your values ensures long-term trust and credibility. I recall a conversation with a few friends about different types of brands. We observed some individuals skyrocketing in their industries by adopting certain methods. Someone asked why we weren’t trying those methods. We all laughed because we knew what we stood for. Our brand values were based on honesty and authenticity. Yes, others were succeeding, but for us, it didn’t align. Just because people are making money from a certain trend doesn’t mean we should follow suit. There’s something within a person’s core that tells them when something doesn’t feel right. We can make millions, yes, but if it doesn’t sit well with our conscience, then it’s not worth it. Ethics: Is It Right or Wrong? The third filter is ethics. Some believe that to break through in business, you need to be ruthless and relentless—doing wild and crazy things to gain attention. But even amid that, you need to step back and ask yourself: Is this ethical? Are you violating certain principles or values? Are you twisting arms, misleading people, or engaging in deceptive marketing just to sell products and services? If something is unethical, no matter how successful it appears, it is not worth the compromise. Every business or industry has its code of conduct and ethics. Journalists, public speakers, PR professionals, and content creators all have ethical standards to uphold. Violating these ethics for the sake of trends can be damaging in the long run. Yes, others may disregard ethical standards to trend, but if you filter your decisions through these values and realize they don’t align, then it’s best to avoid them. When to Leverage Trends On the flip side, not all trends are bad.

Entertainers Seek Likes. Entrepreneurs Seek Leads. Have you ever posted something online and received thousands of likes but saw no real business growth? In today’s digital world, it’s easy to get caught up in the numbers—likes, views, and shares. However, if you’re serious about building a brand or growing a business, you must focus on the right metrics. The Fundamental Difference Entertainers crave likes. Entrepreneurs crave leads. Entertainers go after likes. Entrepreneurs go after leads. This distinction is so critical for one’s success in the digital ecosystem. If you position yourself as someone who simply follows the trends, chasing followers and social media virality without a solid plan to monetize your efforts, you may miss the essence of doing business in this digital age. Positioning Yourself for Growth You need to decide: Are you merely entertaining people for likes, or are you strategically positioning yourself to generate leads? Having a post go viral with thousands of likes means little if it doesn’t translate into something tangible. Consider this—some people have massive engagement on their posts, but it doesn’t lead to anything meaningful. It’s just entertainment. There’s no clear call to action, no structured pathway for conversion. On the other hand, entrepreneurs—real business-minded individuals—focus on monetization. They seek leads, not just visibility. The Power of Leads Over Likes Great entrepreneurs understand this concept. You may see their posts getting fewer likes, but behind the scenes, they are generating leads and converting them into paying customers. That’s the mindset small business owners, entrepreneurs, and personal brand builders must adopt. Your goal should be to provide value, help, and impact lives. But at the backend, there should be a system that constantly generates leads, allowing you to monetize what you do and scale your business. If you focus only on likes, you may end up with a massive following that doesn’t contribute to your financial growth. That’s why you must shift your focus. The Business Behind the Content If you’re an entertainer—creating funny videos, skits, or viral content—that’s great. But what’s the business behind it? Do you have a long-term plan? Do you want to be a stand-up comedian? Do you intend to monetize your content through brand deals or advertisements? Without a structured strategy, you’ll simply be another content creator hoping for recognition instead of someone strategically building a business. Thinking Like an Entrepreneur Instead of just posting and hoping for likes, think like an entrepreneur: When you start thinking this way, you’ll realize that every piece of content should have a backend strategy. It’s not just about putting content out there; it’s about building a system that converts engagement into income. I’ll share three examples from Ghana to illustrate a key difference: entrepreneurs seek leads, while entertainers seek likes. First, comedian Parrot Mouth, a Christian comedian, runs the Laugh It Off program two to three times a year. While he has a social media presence, he doesn’t rely on online clout to sell tickets. His visibility helps, but he has a solid system that ensures tickets are sold and venues are booked in advance. That’s the difference—a business strategy behind his online presence. Having a social media following is great, but without a system to generate leads and convert them into sales, it’s just vanity. Your presence should work for you, not just make you visible. Another example is Dr. Jeff Bassey, who runs ILS International Leadership and Strategy Institution. He has trained corporations, institutions, and multinationals for years. If you check his Facebook presence, he shares deep, insightful content, but his posts don’t always get high engagement. Yet behind the scenes, his business thrives because he has a system in place to secure clients. Many with massive online influence don’t achieve a fraction of his succ...

The ten times ten strategy: creating a silent brand army “True influence starts small; ten committed individuals can quietly create a movement that echoes across industries.” — Bernard Kelvin Clive Today, I continue with the emergence of silent brands. Businesses and brands doing remarkably well but unseen in the digital sphere, devoid of clear signs or online presence. We will use a strategy similar to how several multilevel marketing (MLM) functions. Using the (MLM), approach in recruiting and building a team, their conventional wisdom such as “bring x number of people, and they will bring x number, in that order” is widely used. Similarly, we will be using a methodical, scalable technique that will enable us to acquire a presence in the market even without great visibility, therefore strengthening a powerful, selling brand. Digital Visibility: The Challenge The concept of “1,000 true fans” and the difficulties of establishing a digital presence in a market growingly saturated are well-known ideas. Still, there are ways people and small businesses could flourish even without a significant online presence. I refer to one such strategy as the “Law of the 10x.” Solopreneurs, business owners, and young professionals ready to work silently but regularly behind the scenes will especially find this approach helpful. The Law of the 10x Strategy The Law of the 10x is a basic yet efficient strategy: assemble a ten-committed army. These are folks that understand your vision, are dedicated to your cause, and can assist spread your message. The trick is that each of these 10 people must also recruit their own 10, producing a ripple effect that will multiply your reach tenfold. If you have a strong group of 10, and each of them has their group of 10, you’re now dealing with 100 people. If each of those 100 individuals hires 10 more, you have 1,000. The arithmetic is simple, but the impact is immense. Addressing Potential Challenges While this paradigm has considerable potential, it is crucial to overcome a few challenges: 1. Defining Success Metrics What does success look like for a Silent Brand Army? Growth in numbers alone is not enough. To quantify effectiveness, consider engagement levels, conversion rates, or customer retention. Defining these indicators from the start will assist track development. 2. Recognizing Growth is Not Always Linear The technique predicts that each individual would recruit exactly 10 more, but in practice, development is typically unequal. Some may bring in fewer than 10, while others may bring in more. A contingency strategy should be in place to accommodate changes in recruiting and assure continued expansion. 3. Upholding Quality Over Quantity A wider network is great, but quality counts. How do you ensure that recruits remain interested and committed? Clear expectations, constant training, and incentives will assist in sustaining excitement and consistency. 4. Keeping the Momentum Going Once the Silent Brand Army is founded, how do you sustain it? Regular check-ins, progress tracking, and team incentives can help retain motivation. Without continual interaction, networks risk stagnation. 5. Selecting the Right Initial 10 Your foundation dictates your success. How do you choose the correct first 10 members? Look for individuals who align with your beliefs, have leadership potential, and are willing to actively engage in the success of the business. Building and Empowering Your Core 10 To recruit your first 10, you may need to reach out to more than 10 people initially. It’s necessary to keep the core group small yet highly focused. The people you select should believe in your vision and be willing to help spread the message. Once you have your solid 10, your next duty is to empower them. Equip them with the tools, resources, and information they need to market your brand or business. Make sure they thoroughly grasp your product or service, the objective you’re trying to fulfill,

“Attention is one of the most prized assets in this age” – Bernard Kelvin Clive. In this digital age, attention is indeed one of the most valuable assets. The ability to capture and hold attention determines the success of brands, businesses, and individuals. To illustrate its true worth, let’s examine the Super Bowl halftime show, a prime example of how strategic attention management translates into massive impact and value. Did you know that a 30-second Super Bowl ad costs approximately $8 million? According to a report by Forbes, when you factor in production costs, talent fees, and marketing expenses, the total investment can range between $10 to $20 million. Why such a high price? Because at that moment, millions of people are glued to their screens, providing brands with unparalleled exposure. The greater the audience, the higher the value of the attention being sold. However, not all attention is equal. If you’re getting millions of viewers but not converting them into lasting engagement or revenue, then that attention may not be as valuable as you think. The key is to ensure that the attention you attract is worth the return on investment. Here are four key lessons from Super Bowl halftime performances that brands and individuals can apply: 1. Bring Quality Talent Together Every successful halftime show features a lineup of high-caliber artists. In 2022, Dr. Dre, Snoop Dogg, Eminem, and Mary J. Blige delivered a legendary performance. In 2024, we saw Usher and the squad also taking it to another level. Similarly, in 2025, Kendrick Lamar headlined a show that brought together top-tier talents. These performances weren’t random—organizers carefully curated experts in their field to ensure excellence. The same principle applies to building a brand. You must develop and refine your talent to offer premium-quality products or services. Subpar efforts do not command attention; quality does. Invest in skill-building and innovation to ensure that what you offer is irresistible to your audience. Additionally, think about what makes you unique. What specific skill, product, or service do you bring that differentiates you from the competition? In today’s digital landscape, standing out is critical. If you’re just another brand or creator without a unique angle, it’s difficult to command attention at the level you desire. Quality is not just about skill; it’s about originality and innovation. 2. Collaboration and Teamwork They don’t show up alone, halftime performances are never solo efforts. Even artists known for their individual brilliance collaborate with other musicians, dancers, and stage designers. The 2025 show featured a well-orchestrated fusion of music, choreography, and visuals, all executed by a highly skilled team. Likewise, businesses and personal brands thrive when they build strong teams. A solopreneur may start alone, but success often requires assembling a team of experts—someone for media, another for marketing, and others for execution. Collaboration amplifies impact, ensuring that every aspect of your brand is polished and well-received. Consider how major brands work with influencers, designers, and strategic partners to create a stronger presence. If you want to gain premium attention, you must surround yourself with people who enhance your strengths. Even global icons understand that teamwork is essential. The Super Bowl halftime shows prove that even the biggest names don’t work alone; they bring in support to ensure excellence. 3. Perfect the Craft: Practice and Rehearse Top-tier performances do not happen by chance—they are rehearsed rigorously. The 2025 Super Bowl show was largely pre-recorded, with live elements seamlessly integrated for a flawless experience. Artists spent months perfecting every detail to ensure a world-class presentation. For brands, the lesson is clear: continuous improvement is non-negotiable. Whether you’re an entrepreneur, a speaker, or a content creator,

The Power of Ungooglable Brands: The Silent Influencers Who Shape Industries Understanding Ungooglable Brands This week we continue our series on the ‘Rise of the Silent Brands. This is the thing; not all the powerful brands are visible. Some of the most influential individuals and businesses operate quietly, pulling the strings behind the scenes while remaining virtually unknown. I call them “ungooglable brands.” They don’t flood search engines, nor do they chase online fame, yet they hold the real power—making decisions that shape industries, politics, and businesses without the public even realizing it. These individuals include quiet influencers, global shapers, and industry movers who operate under the radar. They may not have a social media presence, but they command significant influence in politics, business, and various industries. Their impact is felt, but their identities remain concealed from the public eye. The Power of Invisible Influence A while ago, there was a local political contest in Ghana in one of the municipalities. Among the candidates, one was a well-known, capable, and likable figure in the community. The other was relatively unknown, yet he somehow managed to garner substantial support. During the campaigning period, both candidates actively engaged the electorate, but as the elections drew closer, an interesting dynamic unfolded. While the popular candidate seemed to have a strong chance of winning, the real power resided in a group of unknown decision-makers. These were the silent influencers who could tilt the vote in favor of a particular candidate. The lesser-known candidate, despite his lack of widespread recognition, strategically sought the endorsement of these key figures. Eventually, he secured their support, won the election, and went on to make significant changes in the community. This example illustrates how unseen power structures shape outcomes, not just in politics but in business and other fields as well. The Role of Silent Investors and Venture Capitalists Beyond politics, there are also ungooglable individuals who wield financial power—silent investors, venture capitalists, and funders who operate outside the public eye. These are individuals with substantial wealth who choose to remain unknown. They do not seek public recognition but are accessible only through exclusive networks. These investors provide funding for startups and major business ventures, but their names are rarely mentioned in mainstream media. To access their resources, one must be part of the right circles or offline networks. They prefer anonymity, not out of secrecy, but as a strategic choice to maintain privacy, control, and focus. Why Do Some People Choose to Remain Ungooglable? 1. Privacy and Security If you are in the public domain, you are likely the public’s. You lose your privacy. But not everyone wants that. Are you part of such? A reason many people choose to stay ungooglable is to safeguard their privacy and security. In a world where every move is under surveillance, some individuals prefer to remain off the radar. Mark Zuckerberg, despite being at the helm of the biggest social media empire, has struggled with keeping his personal life private. Visibility attracts scrutiny, unwanted opinions, and sometimes, serious security threats. The truly powerful know this: staying unseen grants them the freedom to move, decide, and influence without unnecessary interference. 2. Focus and Clarity Being in the public eye can be distracting. When the masses celebrate you, it’s easy to become swayed by external expectations rather than focusing on what truly matters. Many high achievers choose to operate behind the scenes to avoid the noise of social media and public scrutiny. This helps them remain sharp, dedicated, and undistracted in their pursuits. 3. Letting Work Speak for Itself It’s easier to sell quality and excellent work than something merely embellished to look good.

Today, I’m continuing the discussion on the rise of silent brands, but this time, we’re focusing on personal brands. The rise of silent personal brands is incredibly important, especially in an aging system like ours. The Silent Brand in Action Sometime back, I was with my business consultant, John Armah, who specializes in helping MSMEs and businesses grow. During our discussion, a colleague of ours came up in conversation. Then, someone said, “It’s been a while since we saw his posts on social media. Where has this guy been?” The interesting thing is that this individual has built a solid offline presence that’s now globally connected—with very little social media presence. Yes, this person found ways to position himself strategically, network with the right people put the right mechanisms in place, and pitch his expertise effectively to the right audience. I thought, That’s amazing! So today, we’re going to break down how you can achieve something similar. The Misconception About Personal Brands Many people believe personal branding is all about the loud noise you make on social media. While digital platforms are important, they’re just one piece of the puzzle. Other structural pillars are equally, if not more, critical. How to Build a Silent Personal Brand Using our friend as an example, here are the key steps to building a silent personal brand: 1. Know Yourself and Your Expertise The first critical step is knowing yourself and your area of expertise. At this stage, you should already have a clear understanding of your field. Ask yourself: – What is my expertise? – Who do I want to serve? – Who do I want to reach in terms of higher-level verticals and horizons? For example: – “I’m a publishing consultant. I can help people publish their books.” – “I’m an MSME business consultant. I can help businesses grow.” – “I’m an environmental activist. I can help people live healthier lives.” – “I’m a fitness coach specializing in helping nursing mothers lose weight while loving their bodies.” Once you know your niche, you can identify the key people you need to connect with. 2. Network Vertically and Strategically After knowing your expertise, the next step is networking—specifically, networking vertically. Identify the people at the top who can help amplify your reach and connect you with key clients or opportunities. This could involve: – Attending high-profile networking events (offline or online). – Targeting specific programs or gatherings where key people are likely to be present. – Positioning yourself in places like hotel lobbies or venues where you can meet influential individuals. Always be prepared with a pitch deck and a clear, concise way to communicate your value in 30 seconds to one minute. Whether online or offline, your ability to respond to emails promptly and professionally is also crucial. Research the people you want to connect with, understand their interests, and tailor your approach to grab their attention. 3. Share Your Expertise Relentlessly When you meet people, focus on sharing your expertise and adding value—not just making money. Ask yourself: – How can I help this person? – How can I become a part of their journey? – How can I showcase my work and what I’m capable of? Network your way to the top by consistently delivering quality work. Avoid broadcasting every deal or meeting. Instead, let your work speak for itself. Over time, your value will solidify, and your reputation will grow organically. 4. Leverage Word of Mouth As you build your expertise and network, word of mouth will become your most powerful tool. People will start talking about you in rooms you’re not even in. For example, someone might recommend you for a high-profile speaking event because they’ve heard about your work from others. This kind of organic recognition is what solidifies a silent personal brand. 5. Know Your Worth and Charge Accordingly Not everyone will appreciate your value, and that’s okay.

Can brands be silent? Some think they must be loud and everywhere to make an impact. Today, let’s explore “The Rise of the Silent Brands” — brands that are quiet yet impactful and profitable. A few months ago, I traveled to Kumasi, Ghana, for a project. While settling in, I needed to get some water. When I asked for popular water brands at a small neighborhood shop, they handed me an unfamiliar brand. Initially, I was hesitant and decided to look elsewhere. I visited a larger store in the municipal market, but the same unfamiliar brand was all they stocked. Surprised, I had no choice but to buy it. The following day, I went out again, taking a different route, hoping to find the brand I preferred. To my surprise, every shop along that path also sold the same water. It became evident that this was the dominant brand in the community. Despite the noise on radio and TV about other popular brands, this quiet brand reigned supreme in that area. This experience got me thinking about the power of silent brands. These brands don’t rely on flashy advertisements or billboards. They succeed by understanding their market, meeting specific needs, and building loyalty. Here are the key pillars that define these silent yet powerful brands: 1. Understanding Market Dynamics Silent brands excel because they understand their market’s needs and pain points. Many gain an advantage by being the first to enter a market. When a brand is first, it often secures a lasting place in customers’ minds. However, staying there requires consistently meeting expectations. In many communities, loyalty to these brands persists despite competitors’ advertising efforts. People stick with what works for them, and silent brands thrive by providing exactly what their market needs without unnecessary noise. 2. Focusing on Quality Silent brands prioritize quality over quantity. Instead of targeting broad audiences, they cater to a specific niche. By identifying gaps in the market or unmet needs, they deliver exceptional products and services that resonate with their audience. For example, in the case of apparel, a brand might discover a market’s preference for a particular design. By focusing on crafting high-quality products tailored to that preference, the brand builds a loyal customer base. This commitment to quality often sets them apart. 3. Delivering Exceptional Customer Experience Customer experience is a cornerstone for silent brands. How customers feel when interacting with a brand significantly impacts their loyalty. Many silent brands operate offline, making face-to-face interactions vital. Whether it’s through timely delivery, friendly service, or addressing customer concerns, these brands prioritize creating an emotional connection. Positive experiences encourage repeat purchases and foster long-term relationships. 4. Staying Authentic Authenticity is key to a silent brand’s success. These brands don’t imitate competitors; they carve out their unique identity. From packaging to service delivery, every element reflects originality. For instance, a brand might use biodegradable materials for packaging, aligning with sustainability values. Such authenticity not only appeals to environmentally conscious consumers but also sets the brand apart from imitators. Customers value genuineness and are quick to recognize and reject imitations. 5. Leveraging Word of Mouth Word of mouth is the lifeblood of silent brands. When a brand delivers quality and exceptional service, satisfied customers become its ambassadors. In close-knit communities, recommendations carry significant weight. People trust feedback from friends and family more than advertisements. This organic form of marketing helps silent brands grow steadily. For instance, in the community where I stayed, the water brand’s popularity was largely due to word of mouth. Its reputation for reliability made it the preferred choice, even without loud advertising campaigns.

Today, we are looking at the idea that two can play the game—a story about partnership and how it can enhance your brand and business as you move forward. Guess what, this blog was named among the top 100 Branding Blogs by Feedspot Let me share this story with you. A couple of weeks ago, as a dad, I was observing my kids play. Young kids play a lot, and most time, I’m there watching them. Sometimes they play on their own, picking up toys or creating their games. But on this particular occasion, I noticed something interesting. My older daughter was calling her younger sister to play with her. She was so insistent, almost crying, that she needed her sister to join her. I wondered why it was so important, so I asked her. She explained that the game they were playing required two people. One needed to act as a teacher and the other as a student. Sure, she could have used her imagination to create a figure to play with, but this time, she wanted her sister to sit in the “class” so she could teach her directly and have her repeat the words after her. This got me thinking. It sent a signal about partnership and building a community. Yes, there are things we can do on our own. As freelancers or solopreneurs, we can go far and accomplish much. But there are certain levels—certain thresholds—that we cannot break through alone. Like my daughters, there are games we can play solo, but some require others to join us. These bring synergy, excitement, and bonding. In life and business, it’s the same. Some levels you need to reach on your own, but there are other stages where partnership is crucial to go further. Without it, you may never achieve those heights. Lessons from Global Brands Let’s look at some examples of partnerships that have shaped the world: The Question to Ask Yourself Who do you need on board to take your business to the next level? Who do you need in your boat to cross over to the next height you desire? These are critical questions we should ask ourselves. Look at the strengths and weaknesses of potential partners. Consider what each of you can bring to the table to enhance your business and brand. It’s great that you’ve come this far on your own, but moving forward, who are the critical people you need to shortlist? Who can help you break barriers and move to the next stage? These are the people you need to identify and work with. Lessons from Failed Partnerships While partnerships can propel you forward, not all collaborations work. Let’s consider some examples of failed partnerships: Key Considerations for Partnerships Before entering into a partnership, there are critical things to consider: The Power of Two Going back to my daughters, there are games that only two can play. Similarly, in business, there are certain goals you can only achieve with the right partner. The Bible beautifully says, “One can chase a thousand, but two can put ten thousand to flight.” The synergy and motivation from the partnership can break barriers and exceed expectations. Moving Forward This year, take time to identify the key partnerships you need. Whether it’s scaling your business, launching a new product, or expanding your influence, the right partners can make all the difference. Be strategic and intentional in building these relationships. Just like my daughters’ game, some goals can only be achieved together. I hope you find the partners who will help you reach new heights in your business and brand this year.

Capable vs. Competent: Understanding the Difference What does it mean to be capable yet not competent? At what point can someone declare themselves competent, and how do we distinguish between capability and competence in both personal and professional spheres? Let’s break this down. Capability: The Starting Point Capability refers to your ability to perform a task or take action, even if it’s not at an expert level. It’s a foundation—a skillset or willingness to do something, even if the result isn’t perfect. For example, imagine you’re at home with a minor plumbing issue. You may be capable of applying a temporary fix, such as using glue or tape to stop a leak. This solution might hold for a while but isn’t sustainable or reliable in the long term. For a permanent fix, you’ll need a professional plumber who is competent in their craft. Similarly, in professional settings, capability can serve as a stopgap. Suppose the receptionist is momentarily unavailable, and you’re at the desk. You might be capable of welcoming visitors and asking them to wait until the receptionist returns. However, this is different from being competent in managing the front desk, which might require specific skills like handling complex inquiries or managing schedules efficiently. Competence: Mastery and Expertise Competence, on the other hand, is the ability to perform a task not just adequately but with expertise and precision. It’s what distinguishes a professional from an amateur. Take the example of an author. As a writer, you may be competent in crafting compelling content. However, you might lack the expertise in graphic design required to create a professional book cover. While you might use tools like Canva to design a basic cover, the result may not match the quality of a design created by a competent professional. To ensure your book stands out, hiring an expert is wise. Knowing When to Delegate Understanding where your capabilities end and competence is required is critical, especially in business. Here’s a simple approach to apply: Capability and Competence in Business In every business, success depends on blending capability and competence. For example: By distinguishing between the two, you can make better decisions about how to allocate your time and resources. Building Competence Over Time While hiring experts is vital in certain areas, there’s always room to grow your competence in other aspects of your life or business. For example: The key to thriving in both personal and professional life lies in understanding the difference between being capable and competent. Clients and customers value competence—they expect high-quality service, exceptional care, and flawless execution. To achieve this: By putting this perspective into practice, you’ll not only grow your business or brand but also build a reputation for excellence. Remember: Capability gets you started, but competence keeps you ahead. Recommended Resources

Building Capacity for the Race Ahead I believe this will be helpful not just for the coming year but also for the days and years ahead, particularly as we focus on setting and achieving goals, meeting resolutions, and hitting targets. In times like these, it’s important to reflect on how we can strategize effectively for the future. I want to discuss what I call the “relay focus” in a race. This analogy can help guide us as we prepare for the new year and work toward our goals. Whether you’re planning to lose weight, take a new course, explore a new career path, write a book, or make lifestyle changes, these reflections can be valuable. Whatever your aspirations or resolutions—what you want to stop doing or start doing—this is a worthy pursuit. I encourage you to go for it. But first, let me share a story to provide some perspective. The Two Athletes in High School Back in high school, during athletic competitions, two young athletes always drew attention and applause from the audience and student body. There was Anas Moro—an energetic young man with an athletic build, well-statured and full of vigor. He excelled in sports, particularly in relay races like the 4×4, 100-meter dash, or 400 meters. Whenever Anas competed, he was always at the top of his game. Then there was another athlete, AK. Anas and AK were often neck and neck, each winning or losing to the other in close contests. However, something about Anas stood out to me back then—his energy was remarkable. Most athletes start and finish a 100-meter dash with the same level of energy, maintaining a consistent pace. Anas excelled at this. But what amazed me even more was his performance in the 200-meter and 400-meter races. Anas would start with incredible energy and sustain it to the finish line. Whether he came in first or second, his unwavering intensity was always evident. Reflecting on Anas’ approach, I realized something profound. Some of us are like Anas. When the year begins, we charge toward our goals with the same high level of energy and enthusiasm, maintaining focus and zeal throughout. Even when we don’t hit every target, our energy rarely falters—we stay determined and keep moving forward. But not all of us are like Anas. Who are you: Anas or AK? You might be more like AK. Let me tell you about him. In every race, whether it was the 400-meter dash or another event, AK had a different approach. He would start slowly but gain momentum along the way, particularly during the curves. In a 400-meter dash, the curves often give runners an extra boost, as the wind seems to push them forward. AK took full advantage of this. During those stretches, he would overtake several competitors, steadily increasing his energy as he advanced. By the time he reached the final stretch, AK was often in a much stronger position, sometimes even winning the race. What stood out about AK was his ability to tap into a new wave of energy and zeal as he progressed. It was as though he shifted into a higher gear, catching the wind and pushing through with renewed determination. Move at your own pace Some of you may find yourselves like AK. You might start the year, a project, or a new venture slowly, gaining momentum as you go. Don’t compare yourself to someone like Anas, who maintains a high level of energy throughout. You might be more like AK, building pace gradually and making steady progress over time. You might start slowly, peak gradually, and move forward step by step—building momentum until you finish your race. Don’t compare your start to someone else’s. Your capacity, energy, and approach may differ from another person or competitor. Avoid trying to match someone else’s pace or copying their strategy. Instead, take the time to understand yourself. Reflect on how you should approach a new project, course, or venture. Assess the capacity you’ve built in that area and how it can help you progress—starting small, gaining momentum, and ultimately achieving your goals. Remember,

Hey, guess what this podcast was listed among the top 100 branding blogs by Feedspot. Thanks to all of you for your support. The theme here is reflections—an especially relevant concept during times like these, as the year winds down and a new one approaches. This is a good moment to reflect on what we accomplished over the past year, what we couldn’t achieve, and what we hope to work toward in the coming years. Reflection is vital—a deep introspection that allows us to examine ourselves internally, evaluate what we’ve done, and identify what we can learn from those experiences. Let me share a story to illustrate this point. The other day, I found myself in a suburb of Accra, at one of the vibrant city locations. Amidst the ever-evolving skyline, I noticed new skyscrapers rising in various spots. One building, in particular, caught my attention. Its architecture was striking, and from my vantage point, I could see a projected model displayed on its side, showing the architect’s vision for the completed structure. The building itself appeared to be about 80% complete, with a sleek, modern design and a glassy facade that sparkled in the sunlight. It was undoubtedly a beautiful piece of architecture. But something caught my eye—a reflection. From a certain angle, the building mirrored the image of an older, dilapidated structure across the street. This other building, with its dated architecture, peeling paint, and decades of wear, was far from appealing. Its reflection distorted the beauty of the modern skyscraper, masking its elegance with the image of neglect. At night, when reflections disappeared, the skyscraper stood out in all its glory. But in the light of day, the reflection of the old building detracted from its charm. This struck me as a profound life lesson. As individuals striving to build our lives, brands, and businesses, we naturally focus on becoming the best version of ourselves. However, even if we achieve greatness, our impact can be diminished if we fail to uplift those around us. The Risk of Standing Alone As you grow and stand tall—becoming the remarkable one in your circle—there’s a risk. If your peers, colleagues, or those you could have mentored remain stagnant, their lack of progress can detract from your achievements. It’s like being the only impressive house in a neighborhood. You’ll stand out, but not always in a positive way. Instead of admiration, you might attract unwanted attention, criticism, or envy. Worse still, the disparity between you and those around you could lead to challenges that undermine your success. The imbalance creates tension if you don’t lift others as you rise. On the other hand, when you invest in building up your community—even if they don’t reach your level—you create harmony and strength. This is a call to recognize the importance of people in your journey. As you develop your brand, career, business, or any personal area of growth, you should also prioritize mentoring and uplifting others. They may not match your achievements, but helping them reach a respectable and meaningful level—whether in education, representation, or skills—adds value to your growth. When you surround yourself with capable, thriving individuals, their reflections enhance your own. Instead of negative associations or gaps in progress, you’ll foster an ecosystem of collective success. It ensures that as you shine, those around you shine too, reducing the distance between your achievements and theirs. Ultimately, success isn’t just about standing tall; it’s about ensuring the people in your circle grow with you. Their success complements yours, creating a powerful, positive reflection that uplifts everyone involved. Who are you Carrying Along? As we reflect, it’s essential to recognize that we need people. Life’s journey isn’t meant to be traveled alone. As the year winds down and you set goals for the next, take a moment to ask yourself: Who do I need to bring along to the next level of my life?

“Masters today, were Starters Yesterday, so begin now.”― Bernard Kelvin Clive Today, I want to share some thoughts on public speaking, drawing from my latest book co-authored with my friend, Samuel Agyeman-Prempeh, on the fundamentals of public speaking. In the book, we discuss the basics for anyone—entrepreneurs, solopreneurs, or professionals—looking to venture into public speaking or presentations, whether for business or sales. These foundational tips will help you kickstart your speaking career. We also share our personal experiences, including the challenges we’ve faced and how we’ve overcome them throughout our 15-year journey in the field. The Debate Recently, when I announced the release of the book on one of the platforms, a friend —Gilbert reminded me of something that happened about 25 years ago. We were in our teens, attending junior high school. The story he shared with me reflects how far things have changed and reminds us that, no matter where we start, we can always rise from our failures and work towards success—especially in public speaking. Let me take you back to that time, about 25 years ago, when I was a student at Calvary International School in Accra. One of our teachers, Mr. Nduom, often organized debates between the boys and the girls on Fridays. On one such occasion, I was selected to participate. At the time, I was a quiet, shy boy, and the thought of public speaking was intimidating. Our team consisted of three boys: Cyril, Gilbert, and me. Then there were the three girls: Vera, Theresa, and Irene. It was a classic showdown—three boys against three girls. But as boys, we loved to play. When the debate topic was given, we didn’t prepare at all. During break time, we played. After school, we played some more. We simply didn’t take it seriously. The Boys Played while the Girls Prepared! The girls, on the other hand, were well-prepared. They had organized everything—each speaker knew her role, from the first to the last. Their speeches and arguments were structured and rehearsed. Meanwhile, the boys? We scrambled at the last minute, jotting a few things down on scraps of paper just before the debate started. Cyril, our first speaker, stood up and spoke based on the little we had managed to write. But it wasn’t much. Then it was the girls’ turn. Theresa delivered her speech with confidence, and it was clear they had the upper hand. Next, Gilbert, our second speaker, did his best to fill in the gaps with what little was left on our paper and added some impromptu comments. Irene, the girls’ second speaker, followed, delivering her part with the same level of preparedness and poise. Now it was my turn, as the last speaker for the boys. But by then, there was nothing left to say. Cyril and Gilbert had already used everything we had written. I stepped up to the podium, but my mind was blank, and my voice trembled. Tears began to roll down my cheeks as I stood there, overwhelmed by the moment. To my surprise, the audience applauded—not for what I said, but for simply showing up. It was both humorous and heartwarming, and we all laughed it off. To make matters worse, the entire class had gathered—a large crowd—and there I was, standing on stage with nothing to say, consumed by fear. It was a humbling experience. We lost, I learned! In the end, the boys lost, and the girls won. Looking back on that experience from such a young age, it was my first real attempt at public speaking, and it showed. We were completely unprepared, and our content was virtually nonexistent. Afterward, the teacher gave me a funny nickname, and it stuck with me throughout junior high school. We all laughed, and that nickname became part of my identity for the rest of my time there. Start Somewhere! But reflecting on this story, it serves as a reminder that we all start somewhere. We may have failed in our early attempts at public speaking, but those moments don’t have to define our future success.