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Perpetual Traffic
Tier 11
500 episodes
3 days ago
Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015
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Marketing
Business,
Entrepreneurship
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All content for Perpetual Traffic is the property of Tier 11 and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015
Show more...
Marketing
Business,
Entrepreneurship
Episodes (20/500)
Perpetual Traffic
The Invisible AI Underbelly That No Marketer Knows About...Until Now (PART 2)
3 days ago
34 minutes 17 seconds

Perpetual Traffic
The Invisible AI Underbelly That No Marketer Knows About...Until Now (PART 1)
6 days ago
31 minutes 33 seconds

Perpetual Traffic
The #1 Mistake That's Secretly Killing Your Meta Andromeda Ads with Cole Turner
1 week ago
35 minutes 59 seconds

Perpetual Traffic
FIRE Your Media Buyer: The Fix for Wasted Ad Spend
1 week ago
38 minutes 9 seconds

Perpetual Traffic
Stop Losing Clients! Master Saying the Quiet Part Out Loud to Close Deals
2 weeks ago
44 minutes 43 seconds

Perpetual Traffic
The Pros and Cons of Meta’s New Advantage+ Creative Image Generator Tool
2 weeks ago
28 minutes 23 seconds

Perpetual Traffic
Stop Pausing Winning Ads! Andromeda Ad Strategy That Changes Everything
3 weeks ago
50 minutes 9 seconds

Perpetual Traffic
Did Advantage+ Creative Image Generation Just Kill Manual Ad Design?
3 weeks ago
38 minutes 50 seconds

Perpetual Traffic
3 Mind-Boggling Ways Triple Whale Is Screwing Your Business
1 month ago
49 minutes 46 seconds

Perpetual Traffic
$100M Money Model Case Study: How to Squeeze Money Out of Your Non-Ideal Customers - Part 2
1 month ago
28 minutes 11 seconds

Perpetual Traffic
$100M Money Model Case Study: How to Squeeze Money Out of Your Non-Ideal Customers - Part 1
1 month ago
31 minutes 44 seconds

Perpetual Traffic
PMAX vs. Standard Shopping: The $80K Test That Shocked Us
1 month ago
26 minutes 2 seconds

Perpetual Traffic
The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 2)
1 month ago
31 minutes 32 seconds

Perpetual Traffic
The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 1)
1 month ago
32 minutes 24 seconds

Perpetual Traffic
Money Model Case Study: 52.7% Increase in Total Subscribers in 6 Months
1 month ago
53 minutes 30 seconds

Perpetual Traffic
Alex Hormozi’s $100M Money Models Launch: Debunked & Key Takeaways
1 month ago
51 minutes 25 seconds

Perpetual Traffic
The #1 Lesson Marketers Can Steal From Cadillac's $450M Wager on F1
1 month ago
39 minutes 36 seconds

Perpetual Traffic
Flip the Script: A Masterclass on Pitching Anything With Oren Klaff
2 months ago
46 minutes 35 seconds

Perpetual Traffic
Google AI Max: What You & Your Landing Pages Need to Know with Andrew Miller
2 months ago
50 minutes 25 seconds

Perpetual Traffic
Your Digital Marketing Autopsy: Surviving the AI Era with Kasim Aslam
2 months ago
45 minutes 17 seconds

Perpetual Traffic
Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015