In this episode of Perception Paradox, Zivile Einikyte sits down with Andy Bruckschlöegl, whose entrepreneurial path started selling backpacks on eBay at age 12 and led him to co-found Ryte—recently acquired by Semrush—and Europe’s largest founders’ festival, Bits & Pretzels.
Andy shares:
Whether you’re building a startup, a community, or just want to crack open authentic founder wisdom—this one delivers.
Connect with Andy: https://www.linkedin.com/in/bruckschloegl/ More about Bits & Pretzels: https://www.bitsandpretzels.com/
🎙️ Hosted by Zivile Einikyte:
https://www.perceptionparadox.com
LinkedIn:
🎵 Music by Luca Nioi:
http://www.lucanioi.com/
Chapters:
00:00 Introduction
04:36 The Birth of Bits and Pretzels
06:58 From Breakfast to Oktoberfest: The Evolution of an Event
09:54 Networking Challenges and Solutions
12:41 The Importance of Community in Entrepreneurship
15:29 Attracting Big Names: The Secret Sauce
18:30 The Shift Towards Business Value
21:26 Building an International Audience
23:42 The Role of Founders in Shaping Events
26:28 The Future of Bits and Pretzels
29:40 Empowering the Next Generation of Entrepreneurs
36:21 The Importance of Role Models in Entrepreneurship
37:57 Finding Community and Support
39:54 Balancing Personal Problems with Market Needs
43:46 The Value of Co-Founders
46:25 Navigating Conflict in Co-Founder Relationships
50:27 Managing Multiple Ventures
52:05 Reflecting on Past Decisions
57:51 Transitioning After Acquisition
59:42 Encouragement for Aspiring Entrepreneurs