"Collaboration isn’t just a nice-to-have, it’s how we grow stronger together."
In this episode of People of Substance by LemonSkies, we sit down with Raeshawn Crosson, Executive Director of DMAW, to explore what it takes to lead with purpose, intention, and impact. Raeshawn shares her experience building sustainable systems, planning for long-term success, and diversifying revenue streams all while keeping teams motivated and aligned.
About People of Substance & LemonSkies People of Substance is a podcast from LemonSkies, hosted by Olga Moshinsky Woltman. Each episode features candid conversations with nonprofit leaders who are making a real difference—sharing what’s working, what’s hard, and what keeps them going.
These are the stories behind the strategies—insights for anyone working to move missions forward in the social good space.
Learn more about LemonSkies and our work with mission-driven organizationsFollow Olga Moshinsky Woltman
About People of Substance & LemonSkies People of Substance is a podcast from LemonSkies, hosted by Olga Moshinsky Woltman. Each episode features candid conversations with nonprofit leaders who are making a real difference—sharing what’s working, what’s hard, and what keeps them going.
These are the stories behind the strategies—insights for anyone working to move missions forward in the social good space.
Learn more about LemonSkies and our work with mission-driven organizationsFollow Olga Moshinsky Woltman
Welcome to this episode of People of Substance by LemonSkies!
Holly Claytor has been with Special Olympics Virginia for nearly two decades — organization has that effect on most people it touches. We talk about connection to mission and belonging. As Holly says, “It’s been really exciting to see how we can come together and do different work in the community around inclusion,” and she reminds us that “everyone has a gift — you just have to see it."
About People of Substance & LemonSkiesPeople of Substance is a podcast from LemonSkies, hosted by Olga Moshinsky Woltman. Each episode features candid conversations with nonprofit leaders who are making a real difference—sharing what’s working, what’s hard, and what keeps them going.
These are the stories behind the strategies—insights for anyone working to move missions forward in the social good space.
Learn more about LemonSkies and our work with mission-driven organizationsFollow Olga Moshinsky Woltman
Too much of fundraising focuses on the ask. Jen Wasem is focused on what happens after.
In this episode of People of Substance by LemonSkies, we talk about donor relationships, how to build them and how to keep them. Jen shares how she helps nonprofits connect supporters to the mission in ways that are personal, timely, real, and at times unexpected. Yes, even if it means inviting your donor to lunch under a leaky roof (guess who got a brand new roof a week later?).
If you're in nonprofit fundraising or comms, and you’re rethinking how you engage donors year-round, not just in a campaign crunch, this is a great episode for you.
About People of Substance & LemonSkies
People of Substance is a podcast from LemonSkies, hosted by Olga Moshinsky Woltman. Each episode features candid conversations with nonprofit leaders who are making a real difference—sharing what’s working, what’s hard, and what keeps them going.
These are the stories behind the strategies—insights for anyone working to move missions forward in the social good space.
Learn more about LemonSkies and our work with mission-driven organizations
Follow Olga Moshinsky Woltman
“The future of nonprofit work depends on welcoming new voices and fresh expectations. That’s how we’ll keep evolving and making real change.”
On this episode of People of Substance by LemonSkies, we talk with Jen Newmeyer about the big shifts shaping nonprofit work—from the tidal wave of AI to how we can engage more nonprofit professionals as sector leaders.
Jen shares her own path to where she is today, and what it’s like to juggle multiple roles as an author, industry leader, and hands-on practitioner. We also dive into her latest book, Digital Fundraising Transformation, and unpack what digital maturity means for organizations looking to stay relevant in a fast-changing world.
About People of Substance & LemonSkies
People of Substance by LemonSkies brings you real, unscripted stories from remarkable leaders driving change in the nonprofit world. In each episode, guests share their experiences, discussing challenges, innovations, and the personal stories behind their impact in the social good sector.
Learn more about LemonSkies' work to help good causes
"In fundraising writing, you don’t have that tangible product. You’re asking someone to make a decision in their heart to support something, to support an idea."
This one is for all you fundraisers and communicators. In this episode of People of Substance by LemonSkies, Maddie Nance shares valuable insights into the art of effective fundraising.
Maddie emphasizes the importance of connecting emotionally, appealing to people's hearts, not just educating them with data points and information. She offers her perspective on what makes fundraising writing truly impactful, highlighting how emotional resonance drives donor decisions and creates long-term engagement. Have a listen and try it out.
About People of Substance & LemonSkies
People of Substance by LemonSkies brings you real, unscripted stories from remarkable leaders driving change in the nonprofit world. In each episode, guests share their experiences, discussing challenges, innovations, and the personal stories behind their impact in the social good sector.
Learn more about LemonSkies' work to help good causes
How can nonprofits harness the power of AI without losing their humanity? What does artificial intelligence really mean for the social sector in practice?
On this episode of People of Substance by LemonSkies, Olga Woltman talks with Nathan Chappell and Scott Rosenkrans, authors of newly released (best selling!) The Nonprofit Guide to the Use of AI: A Comprehensive Guide to Implementing Artificial Intelligence in Nonprofits.
AI is much talked about and also greatly misunderstood topic. We explore practical applications, ethical pitfalls, and how to begin implementing AI with intention and without getting overwhelmed.
Will you be an AI expert by the end of this episode? Don't be ridiculous, of course not. But you will be motivated to dig deeper and exploring this topic in earnest. Carry on then.
About People of Substance & LemonSkies
People of Substance by LemonSkies brings you real, unscripted stories from remarkable leaders driving change in the nonprofit world. In each episode, guests share their experiences, discussing challenges, innovations, and the personal stories behind their impact in the social good sector.
Learn more about LemonSkies' work to help good causes
“I know that I felt my self-esteem rise after my team won oreven if we lost and I played well. Or when my coach told me that I improved on that one little thing we’d been working on in practice over the weeks. Some of those critical life skills you learn through sports prepare you for the everyday activities you go through as you're growing up.”
On this episode of People of Substance by LemonSkies,we dive into the extraordinary journey of Khalid Cannon. Khalid grew up on a farm in Alabama to playing football at Yale, his story that’s nothing short of inspiring.
Sports have the power to open doors, shape character, and create lasting change, and Khalid’s story is living proof. Today, Khalid is channeling everything he learned on and offthe field into making a real difference as the President and Chief Program Officer of Put Me In!, a nonprofit dedicated to expanding access to sports for children whose parents are incarcerated.
You will want to hear how sports and social good come together, this is an episode you won’t want to miss.
About People of Substance & LemonSkies
People of Substance by LemonSkies brings you real, unscripted stories from remarkable leaders driving change in the nonprofit world. In each episode, guests share their experiences, discussing challenges, innovations, and the personal stories behind their impact in the social good sector.
Learn more about LemonSkies' work to help good causes
Follow Olga Moshinsky Woltman
Imagine turning gaming into a career. That’s exactly where this week’s People of Substance by Lemon Skies guest, Lou Adducci, finds himself.
Lou started his career in the performing arts, both on and off stage, before transitioning into gaming—not just as a hobby, but as a way to help nonprofits build community and fundraise.
A big part of our conversation focused on the importance of building authentic, meaningful communities. (Hint: you can't just set up a profile and start asking for money inside Fortnite.)
About People of Substance & LemonSkies
People of Substance by LemonSkies brings you real, unscripted stories from remarkable leaders driving change in the nonprofit world. In each episode, guests share their experiences, discussing challenges, innovations, and the personal stories behind their impact in the social good sector.
Learn more about LemonSkies' work to help good causes
This week on People of Substance by LemonSkies: Kristine Templin. The topic we tackle head on is old age.
Aging makes us uncomfortable. We never think it will be us, but many seniors live alone and are isolated and lonely. For them, a delivery from Meals on Wheels volunteers is more than a hot meal, it is a connection to the world.
Kristine has worked with some of the most impactful. For the past decade, she has been leading marketing and development for Meals on Wheels.
About People of Substance & LemonSkies
People of Substance by LemonSkies brings you real, unscripted stories from remarkable leaders driving change in the nonprofit world. In each episode, guests share their experiences, discussing challenges, innovations, and the personal stories behind their impact in the social good sector.
Learn more about LemonSkies' work to help good causes
Amina Mohamed is on a mission to equip young women inUganda with skills (and cameras) to tell stories and get jobs in traditionally male dominated media field.
Amina started her career in Canadian film and television industry and founded Cameras for the Girls. She is breaking barriers in journalism and media. In this episode, Amina talks about returning to Uganda, a homeland she barely knew, the power of photography, and the ethical challenges of AI in media.
🎧 Tap play to dive in.
About People of Substance & LemonSkies
People of Substance by LemonSkies brings you real, unscripted stories from remarkable leaders driving change in the nonprofit world. In each episode, guests share their experiences, discussing challenges, innovations, and the personal stories behind their impact in the social good sector.
Learn more about LemonSkies' work to help good causes
Follow Olga Moshinsky Woltman
Video has the power to move and bring stories to life. But are nonprofits using it effectively?
On this episode of People of Substance by LemonSkies, filmmaker and storyteller Daniel Sagona, founder of Keepers of the Story, joins Olga Moshinsky Woltman to explore:
🎥 What makes a strong narrative—and how video stands apart from other storytelling mediums
🎥 How nonprofits can use video authentically and ethically—and the common mistakes to avoid
🎥 Daniel creative process & the most memorable stories from his career.
🎥 His journey into filmmaking for social good and what drives his passion for impact
🎧 If you’re looking to enhance your nonprofit’s storytelling and connect with your audience, have a listen!
About People of Substance & LemonSkies
People of Substance by LemonSkies brings you real, unscripted stories from remarkable leaders driving change in the nonprofit world. In each episode, guests share their experiences, discussing challenges, innovations, and the personal stories behind their impact in the social good sector.
Learn more about LemonSkies' work to help good causes
What does it mean to rebuild and not just survive, but truly thrive? This week's guest has grit, grace, and spunk. On this episode of People of Substance Olga sits down with Jessi Marsh, CEO of Will Allen Foundation. Jessi's journey spans a stage four cancer diagnosis, life-changing work in the nonprofit sector, and an unforgettable experience visiting an Indian leprosy colony. Oh, and for a bit of fun, Jessi will introduce you to a few 'Pittsburghese' speak and traditions.
Have a listen, this conversation is touching, inspiring, and fun all at the same time.
About People of Substance & LemonSkies
People of Substance by LemonSkies brings you real, unscripted stories from remarkable leaders driving change in the nonprofit world. In each episode, guests share their experiences, discussing challenges, innovations, and the personal stories behind their impact in the social good sector.
Learn more about LemonSkies' work to help good causes
Follow Olga Moshinsky Woltman
Does your nonprofit measure ROI?
We often hear that nonprofits should operate more like businesses — but when it comes to impact, ROI doesn't tell the full story. It’s too simple, too linear to capture the ripple effects of meaningful change. Still, measuring impact and embracing accountability remain crucial.
This week on People of Substance by LemonSkies, we dive into Return on Mission with Emily Teixeira, Executive Director at Politisit — think Politics + Babysit (no, they don’t babysit politicians). Politisit helps remove barriers to civic participation by covering childcare costs, ensuring more voices are heard where decisions are made.
Emily’s path to the nonprofit world is anything but conventional — from defense to yoga to leading a mission-driven organization. Tune in for a sharp, thoughtful conversation about what true impact really looks like.
This week on People of Substance by LemonSkies, Olga Moshinsky Woltman sits down with Lonnie Snyder, an innovative leader and a remarkable human. They first met while working at Special Olympics, and now Lonnie is leading technology for the 2026 Special Olympics USA Games in Minneapolis.
But his story isn’t just about tech. A single moment at a Special Olympics event changed his life forever. He and his wife, Michelle, were raising teens and preparing for an empty nest. Then, Lonnie heard a story that hit him so deeply, he walked out of that room with a new mission: to adopt a child in need of a home. That decision led them to welcome Miles, Magnolia, and Maddie into their family.
They talk about leadership, purpose, and how technology can build a more inclusive world.
THANK YOU! This episode is supported by Nuclavis. Traditional peer-to-peer fundraising platforms can fall short in mobile engagement and that’s where Nuclavis steps in adding that additional layer that helps nonprofits engage participants to raise more money for great causes. Thank you for your support!
Learn about LemonSkies at Lemon-Skies.com
People of Substance by LemonSkies is not your average nonprofit podcast. Hosted by Olga Moshinsky Woltman, this show brings you real, unscripted stories from remarkable leaders driving change in the nonprofit world. In each episode, guests share their experiences, discussing challenges, innovations, and the personal stories behind their impact in the social good sector.
Learn more about LemonSkies' work to help good causes
What kind of nonprofit are you? When it comes to sustainable giving, there are three main types and today's guest, Dave Raley, breaks it down.
On this episode ofPeople of Substance by LemonSkies, Olga Moshinsky Woltman dives into the world of sustainer giving with Dave Raley, an expert on the subject and author ofThe Rise of Sustainable Givingbook released just earlier this month. Beyond fundraising, this episode explores how nonprofits can innovate, think long-term, and build stronger relationships with their supporters.
Listen in for insights, aha moments, and maybe even a few hot takes.
Adva Priso is a digital strategist and one of the smartest people in the nonprofit biz. In this conversation your host, Olga Moshinsky Woltman, sits down with Adva to talk about her non-linear journey to nonprofit work, omni-channel strategies, what organizations she works with saw in December, and much more.
People of Substance by LemonSkies is not your average nonprofit podcast. Hosted by Olga Moshinsky Woltman, this show brings you real, unscripted stories from remarkable leaders driving change in the nonprofit world. In each episode, guests share their experiences, discussing challenges, innovations, and the personal stories behind their impact in the social good sector. Long standing series have been streaming on LinkedIn but now available wherever you access your podcasts.
www.Lemon-Skies.com
https://www.linkedin.com/in/olgawoltman/
https://www.linkedin.com/company/lemonskies
Preview of conversation with Adva Priso.
Adva is a digital strategist and one of the smartest people in the nonprofit biz. How does she keep up with everchanging trends? Have a listen, the rest of this episode drops on Friday, Feb 7.
People of Substance by LemonSkies is not your average nonprofit podcast. Hosted by Olga Moshinsky Woltman, this show brings you real, unscripted stories from remarkable leaders driving change in the nonprofit world. In each episode, guests share their experiences, discussing challenges, innovations, and the personal stories behind their impact in the social good sector. Long standing series have been streaming on LinkedIn but now available wherever you access your podcasts.
www.Lemon-Skies.com
https://www.linkedin.com/in/olgawoltman/
https://www.linkedin.com/company/lemonskies