Host, Victoria Summers, welcomes colleagues Lisa Bance and Nikita Reznik to discuss the role of patient centricity in the drug development process, the impact of identifying the patient need first, and what that looks like in practice. This conversation is based on chapter 6, “Removing Barriers to Participating in Clinical Trials.”Featuring: Lisa Bance, principal at ZS and a leader of ZS’s research and development practice in Europe, and Nikita Reznik, manager at ZS leading ZS’s patient-centr...
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Host, Victoria Summers, welcomes colleagues Lisa Bance and Nikita Reznik to discuss the role of patient centricity in the drug development process, the impact of identifying the patient need first, and what that looks like in practice. This conversation is based on chapter 6, “Removing Barriers to Participating in Clinical Trials.”Featuring: Lisa Bance, principal at ZS and a leader of ZS’s research and development practice in Europe, and Nikita Reznik, manager at ZS leading ZS’s patient-centr...
“If pharma doesn’t transform itself, Google, Amazon and other disruptors could lead the way” (Part 1 of 2)
Patient Centricity
42 minutes
1 year ago
“If pharma doesn’t transform itself, Google, Amazon and other disruptors could lead the way” (Part 1 of 2)
Victoria welcomes Principal Emeritus Torsten Bernewitz in ZS’s global change management expertise center. In this two-part discussion, they discuss the business imperative for patient centricity, as well as how pharma should transform both the people and their environment to be successful. Part one specifically focuses on shifting the mindsets and behaviors of the people in organization, with examples and tools to bring this to life. This conversation is based on chapter 10, “Transforming to ...
Patient Centricity
Host, Victoria Summers, welcomes colleagues Lisa Bance and Nikita Reznik to discuss the role of patient centricity in the drug development process, the impact of identifying the patient need first, and what that looks like in practice. This conversation is based on chapter 6, “Removing Barriers to Participating in Clinical Trials.”Featuring: Lisa Bance, principal at ZS and a leader of ZS’s research and development practice in Europe, and Nikita Reznik, manager at ZS leading ZS’s patient-centr...
