Patient Centricity

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Patient Centricity

ZS

16 episodes

9 months ago

Host, Victoria Summers, welcomes colleagues Lisa Bance and Nikita Reznik to discuss the role of patient centricity in the drug development process, the impact of identifying the patient need first, and what that looks like in practice. This conversation is based on chapter 6, “Removing Barriers to Participating in Clinical Trials.”Featuring: Lisa Bance, principal at ZS and a leader of ZS’s research and development practice in Europe, and Nikita Reznik, manager at ZS leading ZS’s patient-centr...

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Host, Victoria Summers, welcomes colleagues Lisa Bance and Nikita Reznik to discuss the role of patient centricity in the drug development process, the impact of identifying the patient need first, and what that looks like in practice. This conversation is based on chapter 6, “Removing Barriers to Participating in Clinical Trials.”Featuring: Lisa Bance, principal at ZS and a leader of ZS’s research and development practice in Europe, and Nikita Reznik, manager at ZS leading ZS’s patient-centr...

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Episodes (16/16)

Patient Centricity

“The long, arduous healthcare journey”

Host, Victoria Summers, welcomes colleagues Fiona Taylor and Michael Thomas to unpack the experience of people living and managing their diseases, what obstacles they face, and the realities of navigating a complex healthcare system. For many people, especially those facing complex and challenging conditions, including rare diseases, the healthcare journey is more aptly described as an odyssey. This conversation is based on chapter 1, “The Healthcare Journey,” and explores these efforts in mo...

1 year ago

28 minutes

Patient Centricity

“Driving Awareness and Education – giving patients the tools to take action”

Host, Victoria Summers, welcomes colleague Tina Shepley to discuss how patient empowerment has evolved and what it looks like today from a global lens. In addition, Tina shares advice on effective patient activation strategies and walks through several examples across conditions and geographies. This conversation is based on chapter 8, “Activating and Reaching Patients in an Evolving Media Landscape.”Featuring: Tina Shepley, associate principal at ZS in the London office and a leader of ZS’s ...

1 year ago

29 minutes

Patient Centricity

“Patient before molecule in clinical trials”

Host, Victoria Summers, welcomes colleagues Lisa Bance and Nikita Reznik to discuss the role of patient centricity in the drug development process, the impact of identifying the patient need first, and what that looks like in practice. This conversation is based on chapter 6, “Removing Barriers to Participating in Clinical Trials.”Featuring: Lisa Bance, principal at ZS and a leader of ZS’s research and development practice in Europe, and Nikita Reznik, manager at ZS leading ZS’s patient-centr...

1 year ago

29 minutes

Patient Centricity

“A patient centric launch doesn’t have to involve a commercial”

Host, Victoria Summers, welcomes colleague Emily Mandell to discuss how a patient centric approach can work to ensure that patients get the right diagnosis and the right treatment more effectively. The conversation also covers what a patient centric product launch looks like and how the industry is continuing to evolve to improve patient outcomes. This conversation is based on chapter 7, “If You Launch It, They Will Come … Or Will They?”Featuring: Emily Mandell, principal at ZS and leader of ...

1 year ago

31 minutes

Patient Centricity

“Beyond the data to patients’ lived experience”

Host, Victoria Summers, welcomes colleagues Fiona Taylor and Albert Whangbo to discuss the need to go beyond the data to understand the lived experience of people living with diseases. They explore the impact of the social determinants of health on experience and outcomes as well as various quantitative and qualitative methods for gathering a full picture of the lived experience. This conversation is based on chapter 5, “Understanding People, Not Patients.”Featuring: Fiona Taylor, princ...

1 year ago

39 minutes

Patient Centricity

“Embracing the patient-centric mindset”

Host, Victoria Summers, welcomes colleagues Tanya Shepley and Dan Ogletree to discuss embracing the patient-centric mindset, tearing down silos in the healthcare ecosystem and how mining data can help us improve the patient experience and drive improved outcomes for all. This conversation is based on chapter 9, “Transforming the Treatment Experience.”Featuring: Tanya Shepley, principal at ZS and advisory lead of ZS’s digital patient experience and services team and Dan Ogletree, principal at ...

1 year ago

24 minutes

Patient Centricity

“Big pharma… victims of their own success?” (Part 2 of 2)

In the first episode about patient-centricity transformation, Torsten outlined how to shift the hearts, minds and hands of people in the organization. This episode continues the conversation and focuses on shaping the organizational structure and operating model to support patient centricity. Specifically, the need to break with traditional, and often successful, ways of operating, as well as the approaches and models organizations can adopt. This conversation is based on chapter 10, “Transfo...

1 year ago

21 minutes

Patient Centricity

“If pharma doesn’t transform itself, Google, Amazon and other disruptors could lead the way” (Part 1 of 2)

Victoria welcomes Principal Emeritus Torsten Bernewitz in ZS’s global change management expertise center. In this two-part discussion, they discuss the business imperative for patient centricity, as well as how pharma should transform both the people and their environment to be successful. Part one specifically focuses on shifting the mindsets and behaviors of the people in organization, with examples and tools to bring this to life. This conversation is based on chapter 10, “Transforming to ...

1 year ago

42 minutes

Patient Centricity

"Patients in their own words" -- Chris's story

“Patients in their own words,” features patients sharing their health journeys, the challenges they face and their hopes for the future. Many of the participants are from ZS’s Patients as People Co-Lab, a panel of patients that work with ZS across multiple initiatives and issues. Other patient participants were identified through ZS’s work in rare diseases. Being patient-led starts with listening. These inspirational stories can serve as guideposts for pharma, and healthcare in general, ...

1 year ago

18 minutes

Patient Centricity

"Patients in their own words" -- Nathan's story

Nathan Peck is the CEO of Cure VCP Disease, a VCP disease patient, husband and father.Nathan possesses a Bachelor of Industrial Engineering from the Georgia Institute of Technology as well as an MBA and Masters of Civil and Environmental Engineering from the Massachusetts Institute of Technology. As a patient, in January 2018, he formed Cure VCP Disease, Inc. along with a passionate group of IBMPFD patients, caregivers and researchers. Through Cure VCP Disease, Inc. he is committed to b...

1 year ago

26 minutes

Patient Centricity

"Patients in their own words" -- Marsha's story

Marsha’s storyMarsha is a proud grandmother who dreams of taking her granddaughters to Disney World, gardening and finding love. She was diagnosed with MS at 37 after spending years caring for other MS patients. In her words, “I am dealing with it my way. I am dealing with it by being optimistic. I pray a lot and I take good care of myself…This is not the end for me. This is close to the beginning.” Produced by Samantha Keyes and Georgianna Moreland

1 year ago

13 minutes

Patient Centricity

"Patients in their own words" -- MaryAnn's story

MaryAnn’s storyMaryAnn is a wife, mother, sister and grandmother who looks forward to being more active, traveling and spending time with her grandchildren. She was diagnosed with multiple myeloma at 67 and is currently in remission. In her words, “I am not worried about multiple myeloma doing me in… I am stronger than that.” Produced by Samantha Keyes and Georgianna Moreland

1 year ago

18 minutes

Patient Centricity

Patient Centricity will become the new business model

Host Victoria Summers welcomes colleagues Sharon Suchotliff and Hensley Evans to discuss the future of patient centricity and the need for pharma companies to measure their Patient Outcome Impact (POI™) to supplement their traditional measures of performance. In addition, they explore models from other industries that could serve as inspiration for change and share their hopes for the future. This conversation is based on chapter 12 of the book.

1 year ago

23 minutes

Patient Centricity

Parenting a child with a rare neurological condition: Nicole’s story

Nicole Johnson is the co-founder of the FOXG1 Research Foundation and the mother of 11-year-old Josie, who suffers with FOXG1 Syndrome, a rare neurological condition. With more than two decades of experience in media and communications, Nicole serves as executive director, overseeing every vertical across the organization.

1 year ago

44 minutes

Patient Centricity

Patient Centricity, a business imperative

Host Victoria Summers welcomes colleague Sharon Suchotliff, co-author of the book “Reinventing Patient Centricity,” released in 2022. They discuss what patient centricity is, why it’s no longer only a “nice to have,” but a business imperative, and the impact a patient-centric focus can have for patients, the ecosystem and life sciences business. This conversation is based on chapter 2, “The Forces Propelling Patient Centricity,” and chapter 3, “Defining Patient Centricity.”

1 year ago

26 minutes

Patient Centricity

Diagnosed with multiple myeloma at 72: Dennis’s story

Dennis’s storyDennis is a retired minister, husband and father who is focused on his artwork and writing a series of books for his grandchildren. Dennis was diagnosed with multiple myeloma at 72 and he is currently in remission. In his own words, “My hope for the future is to live to 100, with sound mind and body ... I love life, and I love living. And I have more appreciation for life than ever before.”

1 year ago

23 minutes